PAPUA A NE NEW GU W GUINEA NEA PAPUA A NEW EW GUIN INEA EA - PowerPoint PPT Presentation

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY PAPUA A NE NEW GU W GUINEA NEA

PAPUA A NEW EW GUIN INEA EA TOURISM OURISM PROJEC ROJECT PROJEC ROJECT OB OBJEC ECTIVES IVES Object jectiv ive Object jectiv ive Object jectiv ive 1 2 3 Grow tourism arrivals to PNG Increase the value of tourism to Increase investment in PNG by working with government businesses and communities by tourism by helping to build a and private sector to working with government and the pipeline of bankable understand and develop private sector to improve the PNG projects. arrivals markets. tourism product. Link nkages: es: Complement the World Bank’s PNG Tourism Sector Development Project to improve tourism services in the targeted destinations of East New Britain and Milne Bay. IFC's work in Papua New Guinea is guided by the Papua New Guinea Partnership. Australia, New Zealand, and IFC are working together through the partnership to promote sustainable economic development, reduce poverty and stimulate private sector investment in Papua New Guinea. 1

IMPO PORTANC ANCE OF OF THE E INT NTERN ERNATIO TIONAL NAL VISIT ITOR R SURVEY EY (IVS VS) Provides es uniqu que e insight ght to current Provides es data a to infor orm m marketi ting ng tourism markets. stra rategie egies including key market segments, distribution channels and motivation factors. Creates a baseline from which government and industry stakeholders can measure sure Allows for businesses and growth th and track k trends. government to make eviden ence ce- based sed decisi isions ons for marketing, product development, policy and Presen ents ts profiles iles of current strategies. visitors. The datab abase ase grows s over time Increases underst standi nding g of travel el enabling further data mining and patterns ns in the PNG provinces the addition of new themes. and regions. 2

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY TOTAL L VI VISIT SITOR OR DATA JANUAR ARY Y 2018 8 – JUNE 2018 DATA A FRO FROM M 6 MONT NTHS HS

SUMM MMAR ARY Y OF OF KE KEY Y FIN INDING: DING: VISIT ITOR SPEN END JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS USD US D 78 78M PG PGK K 26 260M 0M TOTAL AL SPEND USD TOTAL AL SPEND PGK 34,6 34 ,649 49 TOTAL AL VISITORS ORS 4 Figures exclude employment and cruise visitors

DIREC ECT ECONOMIC NOMIC IMPACT CT OF OF VISIT ITOR SPEN END JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS SPEND D IN COUNTR NTRY Y AND PRIOR IOR TO ARR RRIV IVAL AL INTERNET & SERVICE $.98 M SOUVENIRS $1.07 M OTHER $1.16 M TOURS $2.2 .21 M RETAIL $2.3 .34 M DOMESTIC TRAVEL $3.6 .63 M LOCAL TRANSPORT $3.8 .81 1 M FOOD & BEVERAGE $8.2 .27 M AIRFARES $23.7 .72 M ACCOMMODATION $31.16 M $ M $5 M $10 M $15 M $20 M $25 M $30 M $35 M USD MILLIONS ONS Accommodation and international airfares dominate visitor spend. Visitor spending on food & beverage, retail and tours is an important link to the local economy. 5 Figures exclude employment and cruise visitors

TOTAL AL VISIT ITORS RS BY MARKET JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS RS TOTAL AL VISITOR ORS (%) BY MARKET 48% 48% 14% 14 10 10% 8% 8% 6% 6% 5% 5% 5% 5% 3% 3% 1% 1% AUSTRALIA SOUTHEAST ASIA NORTHEAST ASIA EUROPE NORTH AMERICA NEW ZEALAND PACIFIC OTHER ASIA OTHER PURPOS RPOSE E OF OF VISIT IT SPEN END D PER PERSO SON N PER TRIP IP $2,5 ,574 $1,34 ,347 $2,44 ,448 16 16 % 30 30 % 54 54 % PER PERSON PER PERSON PER PERSON PER TRIP PER TRIP PER TRIP BUSINESS SS HOLIDAY VISITING TING FRIENDS DS & RE RELATIVE VES PNG is reliant on the Australian market and business tourists. PNG has a holiday market gap with other Pacific destinations receiving 70% of visitors for holiday purposes compared to 30% in PNG. 6 Figures exclude employment and cruise visitors

REGIONS IONS VISITED ITED & VISIT ITOR SA SATIS ISFACTION CTION JANUAR ARY Y – JUNE 2018 8 TO TOTAL AL VISITOR ORS 19 19 % 17 17 % 14 14 % 69 % 69 93 93 % 17 17 % 64 64 % WERE E WOULD LD SA SATIS TISFI FIED RETURN RN TOTAL AL VISIT ITATION ION TO O THE E PRO ROVINCES INCES JANUAR ARY Y 2017 7 – JUNE NE 2018 8 TOTAL AL VISIT ITORS 7 % 5 % 8 % 7. New Irelan land 10. 0. Eastern Highlan hlands ds 63 63 % 4. Norther hern n Provinc ince e 1. National ional Capit ital al Distr tric ict 7 % 5 % 7 % 11. . East Sepik ik 12 % 12 5. Western rn Highlands lands 8. Madang ng 2. Centra ral l Provinc vince 5 % 7 % 7 % 12. . West New Britain ain 10 % 10 6. East New Britain ain 9. Milne e Bay 3. Morobe While visitation to Port Moresby is the highest, there is an opportunity to encourage more visitors to regions and provinces. Interest in returning remains high at 93% of total visitors. 7 Figures exclude employment and cruise visitors

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY HO HOLI LIDAY Y MARK RKET ET PROF OFILE LES JANUAR ARY Y 2017 7 – JUNE NE 2018 DATA A FRO FROM M 18 MONT NTHS HS

JAN 2017 7 – JUN 2018 52 52 % AUSTRALIA TRALIA OF HOLIDAY VISITORS 14,845 14,8 45 US USD D 35 35M PG PGK K 11 116M 6M TOTAL AL VISITOR ORS TOTAL AL SPEND USD TOTAL AL SPEND PGK AVERAGE LENGTH OF STAY SPEND WOULD D RETURN $2,3 ,357 $241 9.8 91 % 91 USD SPEND USD SPEND NIGHTS PER TRIP PER DAY 38% 38% Fem Females ales GENDER AGE 12% 12% 12% 12% 21% 23% 23% 25% 25% 8% 8% Males Males 62% 62% 18-29 YRS 18-2 9 YRS 30-3 30-39 YRS 9 YRS 40-49 YRS 40-4 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+ The Australian market is predominately a mature, male market with most visitors between the ages of 40 and 70 years. Visitors have slightly lower spend than the average holiday spend per trip. 9

JAN 2017 7 – JUN 2018 52 % 52 AUSTRALIA TRALIA OF HOLIDAY VISITORS 47 47 % 61 % 61 48 % 48 1. National ional Capit ital al Distr tric ict 1. Local al markets ts 6. Sights tseein eeing 30 % 30 56 % 56 44 44 % 2. Visited ed village lages 7. Hiking g and walking ing 2. Centra ral l Provinc vince 26 % 26 54 54 % 40 40 % 3. Norther hern n Provinc ince 3. Visiti ting ng the beach 8. Kokod oda a Trail il TOP 10 10 TOP 5 9. Local al dance e and 54 % 54 33 % 33 4. Swimming ing 12 % 12 4. New Irelan land ACTIVI VITIE TIES PROVI VINCE CES S music VISITED TED 5. WWII histor tory 49 49 % 29 29 % 9 % 10. . Snorkelli elling 5. East New Britain ain relat ated ed to tours HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ? Trave ravel age l agent / t / age agency A t travel agent ravel agent 11% 11% 12% 12% bro rochure hures Myself My elf u using ing the I the Inter ternet et 38% 38% 17% 17% Previous Previous visits visits 33% 33% By ot others hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin of online bo e booking an oking and t d travel a ravel agen gent Fri Frien ends & & fam family ily 45% 45% 33% 33% Othe Other While the market is mature, they are interested in active and adventure holidays. With a high interest in returning, the key is to develop itineraries to Note: encourage them to travel beyond NCD and Central Province. • Multiple responses, therefore totals do not add up to 100% 10

JAN 2017 7 – JUN 2018 3 % NEW ZEAL ALAND AND OF HOLIDAY VISITORS 836 836 US USD D 1.7 .7M PGK PG K 5. 5.7M 7M TOTAL AL VISITOR ORS TOTAL AL SPEND USD TOTAL AL SPEND PGK AVERAGE LENGTH OF STAY SPEND WOULD D RETURN $2,0 ,066 $230 9.0 84 84 % USD SPEND USD SPEND NIGHTS PER TRIP PER DAY Fem Females ales GENDER AGE 49% 49% 24% 10% 16% 20% 20% 24% 8% 8% 51% 51% Males Males 18-2 18-29 YRS 9 YRS 30-39 YRS 30-3 9 YRS 40-49 YRS 40-4 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+ New Zealand has a split market with a grouping of younger travelers and a grouping of older travelers. There is potential for the young, adventurous New Zealand market to increase interest among younger travelers in others markets. 11