Packaging With Care
Who We Are We are a company driven to produce 100% sustainable production techniques alongside 100% consumer usability Mission - To create 100% sustainable packaging that is usable by all, while producing an aesthetically pleasing and narrative packaging design. Vision Statement - We believe that there is way to create 100% sustainable packaging and remain in balance with the environment. Perpetua advocates for this through our example and creating an informed consumer through our products. Values Sustainability Ethics Pleasing Aesthetics Functionality Livability Family Future
Our Consumers Our audience will be any and all companies and individuals interested in sustainable packaging that has an emphasis on the product’s narrative. Demographics and Psychographics: Our product is aimed at any and all ages, races and genders. The demographic most interested in our product will be those looking to create a quality packaging product while also producing, not just a sustainable world, but a stronger more healthy world for the future. Geographics : Our product is intended to be accessible from a global standpoint.
Core Creative Concept We were infmuenced by the perpetual motion machine, this refmects the ideals of our company since we are focused on the future of both sustainability and packaging as well as the well being of our planet.
Our Competitiors
Similarities: Similarities: Similarities: - Narrative packaging - Company that pecializes - Packaging consumer design company in brand identity and goods based on client’s packaging design solutions desired messaging Differences: Differences: Differences: - No emphasis on sustainability for their - No emphasis on - No emphasis on packaging sustainability for their sustainability for their packaging packaging
Similarities: Similarities: - Global packaging design - Emphasis on conceptual company packaging for a variety of clients Differences: - No emphasis on Differences: sustainability for their - No emphasis on packaging sustainability for their packaging
Similarities: Similarities: - Creates “sustainable - Creates eco-conscious disposables”; packaging is and biodegradable compostable alternatives Differences: Differences: - Products are made - Only creates packaging specifjcally for foos use (ie materials, but does cups, plates, etc.) not design the actual packaging
Similarities: Similarities: Similarities: - Custom packaging; - Custom packaging that - Produce sustainable and one of the nation’s top is made from recycled eco-friendly materials custom packaging design cardboard and is 100% Differences: manufacturers sustainable - Only creates packaging Differences: Differences: materials, but does - No emphasis on - Packaging is not not design the actual sustainability for their compostable/usable at a packaging packaging consumer level; requires the use of municipal facilities
Logo design Progression
Logo design Progression
Logo design Progression
Brand Guidelines Colors # 274130 # 246C37 # 3FA860 # A1D399 R: 39 G: 65 B: 48 R: 36 G: 108 B: 55 R: 63 G: 168 B: 96 R: 161 G: 211 B: 153 C: 8 M: 49 Y: 77 K: 53 C: 85 M: 33 Y: 98 K: 24 C: 75 M: 9 Y: 84 K: 0 C: 39 M: 0 Y: 52 K: 0 PMS: 553C PMS: 349C PMS: 2257C PMS: 2267C # C6E2B3 # E4E1E2 # B5C9DB R: 198 G: 226 B: 179 R: 228 G: 225 B: 226 R: 181 G: 201 B: 219 C: 23 M: 0 Y: 37 K: 0 C: 9 M: 8 Y: 7 K: 0 C: 28 M: 13 Y: 7 K: 0 PMS: 2254C PMS: 663C PMS: 537C
Brand Guidelines Typography Headers UNICA one Body Copy Gill Sans Light - There should never be more than 2 weights of Gill Sans used at once Gill Sans Regular - Never use italics Gills Sans Semibold - Type should never be smaller than 8pt
Brand Guidelines Logo Usage - Full color Pepetua logo should always be displayed on a white background - There should be a minimum of 1 x-height of space around the logo at all times - The wheel can be used on its own to represent Perpetua, but only in specifjed situations
Brand Guidelines Logo Usage Never put text over the wheel Never use the full color logo on a black background Never use just the outline of the wheel Never use the full color logo on a color background Never use Perpetua without the wheel
Brand Guidelines Logo Variations Single color logo will only be black Wheel arcs can be used, but only for (when used on white) or white (when decorative purposes used on black)
Secondary imagery - Only approved photographic imagery is to be used - no illustrative or graphic imagery - Photography should always be high quality - Images should project a feeling of life and vitality - Images should emphaisze our core values of: Sustainability Ethics Pleasing Aesthetics Functionality Livability Family Future
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity
Applied Brand Identity Packaging With Care We believe that there is way to create 100% sustainable packaging and remain in balance with the environment. Perpetua advocates for this through our example and creating an informed consumer through our products. www.perpetua.com Let us help create your next project!
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