Presentation to the Port Community Liaison Committee Delta Peter Ellis, Executive Director www.clearseas.org 29 August 2019
Overview • Background • Research and Knowledge mobilisation • Discussion 2
Context • In fifth year of operation • Fully established • Persistent dialogue around marine safety and sustainability 3
Clear Seas: Purpose & Context • Facilitate a better understanding of the risks, benefits, and best practices for safe and sustainable marine shipping and support evidence-based public policy; • Bring clarity to decision-making processes; • Massive digital growth, more than 114,000 visitors and 195,000+ pageviews. Web users up 500%, social media up 100% over 2 years. 4
Communicating Complex Issues 7 Key Issues pages 23 Blog Articles 8 Reports 13 Research digests • Reference material • Infographics 5
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Opportunities for Collaboration with First Nations Marine Transportation Corridors for Canada’s Pacific Region • Special coastal areas • Risk mitigation considerations • Recommendations for vessel routing workshop • Data sharing agreement 7
Arctic Shipping Research • Traffic trends • Project future traffic • Identify and evaluate shipping-based risks • Create hazard and sensitivity maps • Identify best practices for ship management and visitor experience in protected marine areas • Recommend routing and ship management recommendations 8
Web and Social Growth 2,034 5,158 350 Followers Followers Followers 9
Website Audience Insights Key User Statistics - 2018 Key User Statistics 2018 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Federal Government Provincial Governments Universities and Colleges Schoolboards and Education Users Sessions Clear Seas is reaching a cross section of Canada’s population, as people aged between 18 and 65+ years old are fairly represented. The proportion of Anglophones and Francophones visitors roughly reflects Canada’s linguistic demographic. 10
Clear Seas’ National Presence In 2018, our website was visited by over 60,500 new users from across Canada. 11
Resources: • Research digests • Reference material • Infographics 12
Value Proposition - Build Confidence and Trust Clear Seas is a trusted and reputable voice that: • Provides decision makers with quality materials required to take informed decisions • Promotes the continual improvement of the shipping industry • Improves public understanding and confidence 13
Clear Seas’ Values • Independence and transparency • Sustainability • Excellence 14
Beneficiaries Canadian environment • All levels of Government • Canadian public • Shipping industry • Cargo shippers • Port authorities • Indigenous communities • 15
The public commons: confidence and trust • Fact–based policy decisions • Agreement on facts • Understanding of risk • Risk tolerance • Communications and media 16
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Context – environmental sensitivity 20
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Product Tanker April 2018 Ship anchored, • corrected problem and proceeded to sea. System of tugs and • pilots worked as intended. 23
Discussion www.clearseas.org 24
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