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OVERCOMING FEAR, FINDING SUCCESS, AND BUILDING A MORE WOMEN-FRIENDLY STARTUP COMMUNITY Lynn Yanyo Chem E 81 ISBM De Novo Ground Practical Elegance First Question interested? Was it ever this? Todays Buzzwords Invention


  1. OVERCOMING FEAR, FINDING SUCCESS, AND BUILDING A MORE WOMEN-FRIENDLY STARTUP COMMUNITY Lynn Yanyo Chem E ’81 ISBM De Novo Ground Practical Elegance

  2. First Question – interested?

  3. Was it ever this?

  4. Today’s Buzzwords Invention Innovation Entrepreneurism Start-ups Incubators How are these related?

  5. What really matters? Invention – IP – Patents Innovation – truly new Profit and MAGIC HAPPENS Cash Flow

  6. What really happens “Final” Idea Prototype Prototype Market Customer Research Test

  7. Then the real work… Capital Profit $$$ Make it Market Fix it it Staffing Supply Chain Inventory Sell it Regulations Taxes

  8. And your biggest challenge? Money + TIME

  9. What do we need in People? • Idea Generators • Prototyping • Market Research • Testing • Customer interactions • Investor interactions - Pitches • Manufacturing • Purchasing Average Start-up • Marketing has 3 People • Financial Acumen • Legal Acumen

  10. Question 2 – Jack or Team Builder

  11. Look inside Yourself Risk Tolerance Motivation Capability Lynn’s Theory on Risk Tolerance

  12. Question 3 – Start or Join

  13. Joining? Do Due Diligence • People • Cash flow • Plan flexibility • Multiple markets • Your personal needs

  14. Question 4 – interested?

  15. Overwhelmed?

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