Ou Our r iden dentit ity
NBT brand nd ident ntity ity
Backg kgrou round nd
Temp mplates lates
Commu municat nicatio ions ns toolki kit t guides des • • • • • • • • • •
Brand nd eleme ment nts
New w icons and illustr stratio ations ns Buildings and landmarks Landscapes and weather Hands and caring Travel and parking
New w icons and illustr stratio ations ns (2) People and equipment Race, religion and belief (further symbols To be added) Age Disability Gender, marriage, civil partnership Maternity, paternity and pregnancy
Compo posite site image ge exa xamp mples les
Ex Existing ng icons
Alter ernate nate logos
NBT NHS serv rvice ice logos • • •
#O #OneNB neNBT “it is so inspirational to “Physio Direct has hear colleagues open supported me in up about their feelings returning to work at Schwartz Rounds” following an injury”
The new w approach roach
En Engageme gement nt and ro roll-out ut Au August ust to Oc October ber 2018 2018 • • • • • • • • • • •
En Engageme gement nt and ro roll-out ut Nov ovemb mber er onwards nwards • • • • • • • • • •
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