Organizer: Official support: Krasnoyarsk Region Government Krasnoyarsk City Authorities Union of Architects of Russia Union of Constructors of the Krasnoyarsk Region 2
Venue: SIBERIA International Exhibition and Business Center Modern complex with the total area of 52 000 sqm offering a full range of exhibition and business services up to the world standards. SIBERIA Expocentre includes: • Indoor and outdoor exhibition space ( 11 000 sqm and 7 000 sqm respectively); • 4 meeting rooms with a capacity from 30 to 100 seats; • Amphitheatre -type hall with 235 seats; • Grand Hall Siberia – 6 conference halls, gala hall, congress and concert hall with 1716 seats; • Modern business hotel with 174 rooms; • Underground parking and open -air secure car park 3
Construction and Architecture show is: - one of the largest and important trade shows in Siberia and Far East, which joins together representatives of building and interior industry, leading manufacturers, suppliers and buyers; - over 300 participants and 10 000 visitors from different regions of Russia as well as from foreign countries; - an exchange of Russian and foreign experience accumulated in construction sector and architectural design; - a ground where the trends for industry development are set, new developments are demonstrated and important strategic agreements are reached. 4
Advantages of the region • well-developed industrial and raw materials base – the region is one of the 10 regions of Russia with the highest volume of production • high investment potential – Krasnoyarsk region has one of the highest volume of investment inflow in Russia • one of the leaders in terms of the pace of construction – Krasnoyarsk region makes the top three in terms of construction volume in the Siberian Federal District • Krasnoyarsk is the winner-city to host the World Winter Universiade 2019 what additionally spurs the development of the region • solvent population – the region ranks first in th wage level in the Siberian Federal District • in April 2012, Krasnoyarsk became a city with the number of citizens exceeding 1 000 000 people. This new status opens up new prospects of development in different spheres including construction industry. 5
Exhibition profile Architecture, design, construction: • architectural and building design • engineering survey • reconstruction of industrial and civil assets • civil and industrial construction Construction materials: • concrete, reinforced concrete and metal structure and systems in construction • cement, lime, gypsum, sand, gravel, expanded clay • dry building mixes • metal structures, profiled sheeting, sandwich panels • construction chemicals • translucent structures • roofing materials • insulating materials. 6
Exhibition profile Finishing materials. Décor: • gypsum board, MDF, wall panels • ceilings and ceiling systems • wallpapers and decorative wall coverings • floor coverings • stucco moldings • staircases and railings • fireplaces and accessories • interior design items Floor coverings: • parquet, parquet and massive planks • laminate flooring • cork flooring • Linoleum • Carpet • accessories for floor coverings • dirt-guard systems. 7
Exhibition profile Paints and coatings: • paintwork materials for construction and finishing works • equipment and tools for painting • related materials Windows. Facades: • equipment, materials, fittings and tools for manufacturing and installation of windows • architectural glass and facades • facade systems and components Gates and automatics. Doors and fittings: • automatic doors and lifting gates • rolling shutters • gates and automatics • entrance and connecting doors • locks, locking systems and fittings 8
Exhibition profile Ceramics. Natural and artificial stone: • floor and wall tiles for interior and exterior finishing • decorative cladding stone • paving elements • small architectural forms Tools and fittings: • bench-work and installation tools • measuring equipment • fittings, metalware and hardware 9
Exhibition profile Building automation systems: • lifting mechanisms • automation and dispatching • “smart house” systems • software Electrics. Lighting: • wiring accessories • electric equipment • electric wiring • energy saving technology • lighting equipment 10
Business programme • V Architecture and Construction Forum of Siberia • Siberian Festival of Architecture • Contest of architectural projects “Order of Creation- 2016” • Architectural non-stop • Practical master-classes and public lectures for industry specialists with the participation of leading architects 11
Statistics • Start year – 1992 • Held annually In 2008 the exhibition got a sign of the Russian Union of Exhibition and Fairs Results 2015 Number of participants: 275 companies from 18 cities of Russia as well as from Turkey, Germany, Canada and Republic of Belarus Exhibition space: 10 500 sqm Number of visitors : 9816 people with specialist from 1817 enterprises of Russia and abroad (according to registration system data) 12
Data of official exhibitor survey in 2015 100 100 Establishm Demonstr 80 ent of new 80 ation of contacts goods and 60 60 services Offer of 40 40 goods and Establish services 20 ment of 20 partnershi Image 0 0 p making, Purposes of advertising Outcomes of particiation participation 50 50 48 40 46 30 Excellent 44 Excellent 20 Good 42 Good 10 Estiomation of 0 participation Estimation of outcomes the number of visitors 89% of exhibitors announced their intention to participate in the exhibition in 2016 13
Data of official visitor survey in 2015 Construction materials & 70 technologies 80 60 To learn Specialized 50 about machinery, 60 40 industry equipment, 30 tools, fittings 40 novelties Finishing 20 To find materials and 10 20 new technologies 0 business Interesting 0 Wondows, partners exhibition Purpose of facades visit sections Learnt 80 40 about 60 Chief new 30 material executives 40 20 s and technolo 20 10 gies in the 0 0 industry Visitor Outcomes of visit profile 92% of visitors announced their intention to visit the exhibition in 2016 14
Work of the exhibition 15
Advertising campaign SPECIALIZED VISITORS: Information and electronic banners at 50 specialized Russian websites Information and layouts in 50 Russian printed media TV spots at 5 regional TV-channels Outdoor advertisement (banner 6x3) at central city sites CUSTOMERS: News and electronic banners at 30 regional websites Advertisements and layouts in 40 regional printed media Advertisements and commercials at 5 regional TV-channels Placement of 200 posters and 5 000 advertising flyers in public places of the city 16
Information support 17
Internet partners of the exhibition Internet partners of the exhibition 18
Why it is necessary to participate in the exhibition? IT IS a multipurpose marketing instrument, which gives a view to an industry market in the specific place and time; joins together suppliers, buyers, decision-makers, consultants and media representatives. THIS INSTRUMENT: • will bring you the right market; • will provide face-to-face contact with you customer; • will enable you to earn customer loyalty affecting all the five senses; • will solve a complex of tasks at one time - direct selling during the exhibition; - establishing of new contacts; - strengthening of relations with existing customers; - collecting and analyzing of customers opinion of goods and services; - market monitoring in a region; - expansion of the network of partners ; - increasing of brand awareness 19
Terms of participation: Registration fee 178 Euro 1 sqm of equipped exhibition space 156 Euro 1 sqm of unequipped exhibition space 145 Euro 1 sqm. Of outdoor exhibition space 89 Euro Indirect participation 178 Euro Advertising opportunities at the exhibition: Suspension of a banner in an exhibition pavilion from 232 Euro Translation of advertising video on plasma displays from 89 Euro in the area of Exhibitors and Visitors registration and on LED screen in pavilions Enclosure of Client’s printed materials and souvenirs 0.7 Euro per one piece into the Exhibitors’ and Visitors’ registration package 20
Krasnoyarsk Fair Exhibition Company: - one of the largest exhibition organizers in Siberia and Far East; - a member of the Russian Union of Exhibitions and Fairs. For 23 years of successful operation in the exhibition business the company has held over 850 congresses and trade shows with over 65 000 participants from Russia and abroad. We contribute to the development of your business! For more information on participation, please contact: Zaliya Safina Specialist of International Department Krasnoyarsk Fair Exhibition Company Tel.: +7 391 22 88 602 E-mail: msg@krasfair.ru Web: www.krasfair.ru 21
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