www . chrand . es + 34 696 21 28 80 MARBELLA / MADRID SEPTEMBER 20TH TO 27TH , 2020 MEGA EVENTS M A N A G E M E N T I INTERNATIONAL COURSE Academic Partners : Organizer : With the collaboration of :
List of Topics Interesting Facts The Course Course Highlights The Program Topics to be Covered The Organizers Supporting Organizations Faculty & Staff Presentation Schedule & Dates Who should attend ? Overview Accommodation & Hospitality Course Venues Requirements & Visa Requirements Fees Contact & Registration Details Interesting Facts 70 % of events with celebrities have serious faults and only 45 % of concerts are profitable for the promoter . 80 % of marketing professionals believe that live events are a key tool when promoting your brand . 31 % of these professionals think that , among all marketing actions , events are the most effective channel . Mega - events rarely fulfill their potential for host destinations due to poor event management . 63 % of marketing executives plan to invest more in these type of actions in the coming years , both in budget and in number of events . Companies spend an average 25 % of their marketing budgets upon events .
“ Don ’ t find fault . Find a remedy .” The Course Based on these statistics and data it is clear that event management , concert promotion and M . I . C . E . ( Management International Course Events ) will become increasingly important for multinationals interested in promoting their brands and marketing strategies . Unfortunately there are no courses available in the market conducted by experienced promoters and events management experts for the organization of large trade fairs , mega concerts , world class sporting events or summits with world leaders . Chrand Marketing & Events , with the academic support of The American College in Spain and Florida International University Chaplin School of Hospitality & Tourism Management , have designed the most advanced , intensive and comprehensive course in mega event management . This program has been designed and will be conducted in association with leading companies in the event management industry , The first edition of this course will take place in Spain ’ s Marbella and Madrid on SEPTEMBER 2020 with it later being offered in Asia , Latam and the US . Organized by one of the leading event management agencies . COURSE HIGHLIGHTS With the academic support of top universities in Spain and the US . Supported by the world ´ s leading events management related companies . Conducted by experts in their fields . The first course on event management of its kind . 4 - 5 star accommodation with full boarding and hospitality . Lectures , practical sessions , and visits to events and venues . Guided visits to state - of - the - art concert venues , fairs , stadiums and arenas .
THE PROGRAM Teaching and Learning Methods : The program features : The course has been designed with a practical approach Lectures and Masterclasses on featuring experienced lecturers the topics listed below . and speakers who have worked extensively in the most Debates and panel sessions at which students will interact important areas of event management . with the speakers and experts , asking questions and The program of lectures , debating on topics related to practical cases and debate event promotion . panels have been designed entirely from actual events . Group work – students will have to submitt an end of course case study and disseration . Throughout the course , the participants will Visit to venues : be instructed on the format of this dissertion . The program features visits to several venues such as the Wizink Center , the Wanda Metropolitano football stadium , IFEMA and Teatro La Latina . These guided visits will be conducted by the management of the various venues during which students will learn venue hiring , feasibility studies , audio - visual requirements , setup , security , etc .
Attendance to major events in Madrid The visits will coincide with major events such as concerts , soccer games and trade fairs which will serve as practical examples and to understand the logistics and venue requirements for organizing such events . The following are the events that will be featured in this course : Wizink Centre Students will have the opportunity to witness first hand the setup and logistics of a major production . During the entirety of Friday the participants will receive lectures and guided visits to the setup of this venue . Real Madrid Soccer Match Participants will be invited to the VIP enclosure of Real Madrid ´ s Santiago Bernabeu Stadium to watch an official match of La Liga . Real Madrid is one of the most legendary soccer teams having won 13 Champions League titles . IFEMA - Expodental Expodental , the benchmark trade fair for the European dental industry , will consolidate its international expansion with Spain as its Host Country . On Saturday , the participants will have the chance to visit this venue to learn first hand how such a trade fair is setup and managed .
Topics to be covered · Event design · Compliance · Insurance · Stress management · Sponsorship · Marketing & Sales · Concert Promotion · Sporting Events · Food & Wine Festivals · M.I.C.E. · Ticket Sales · Taxes · Venue setup · Trade fairs & Exhibitions · Talent booking · Working with speakers & celebrities · Crowd management · Event accounting & finances · Technical Rider · Hospitality & Corporate Hospitality · Health and safety · Risk management · Intellectual property · Event sustainability " SUCCESS DEPENDS UPON PREVIOUS PREPARATION , AND WITHOUT SUCH PREPARATION THERE IS SURE TO BE FAILURE .” CONFUCIUS
CHRAND MARKETING & EVENTS The Organizer Chrand specializes in the marketing , design and organization of events in music , sports and wine and the environment . This agency has organized and managed summits and conferences with President Barack Obama , Vice - president Al Gore , and Secretary General Kofi Annan amongst other world leaders . Chrand has also promoted concerts with Sting , Tom Jones , Enrique Iglesias and Pink Floyd ; sporting events with Agassi , Edberg and Sánchez Vicario ; tournaments such as the Davis Cup . THE AMERICAN COLLEGE IN SPAIN Academic Partners The American College in Spain was created as the first American university of Andalusia correspondingly as the International Center of Broward College in Ft . Lauderdale . Located in the city of Marbella it offers a curriculum fully accredited in the US . Students can begin in Spain their first two years of studies by completing their general education courses required by all U . S . universities . After completion of these two years , students can transfer to a North American university where they can complete their bachelors degree . FIU CHAPLIN SCHOOL OF HOSPITALITY & TOURISM MANAGEMENT FIU ’ s Chaplin School of Hospitality & Tourism Management has been recognized as one of the top hospitality programs in the US with more than 2 , 000 undergraduate and graduate students annually . It has also been awarded the # 1 Online US Hospitality Program . This school is also the co - organizer of the South Beach Food & Wine Festival , the world ´ s largest and most important of its kind .
Supporting Organizations The following are the leading organizations in different areas related to event management and their related fields . They support this program providing their extensive experience and expertise as well as management members and staff who will conduct the lectures , panels and guided tours . Livenation Live Nation Entertainment is the world ’ s leading live entertainment company comprised of four market leaders : Ticketmaster , Live Nation Concerts , Artist Nation Management and Live Nation Media / Sponsorship . Octagon Sports Part of Octagon , the global sports and entertainment content marketing arm of the Interpublic Group of Companies . The two divisions which make up Octagon are Athletes & Personalities and Marketing handling corporate sponsorship and event management . Atlético de Madrid - Wanda Metropolitano Atlético Madrid is one of the top 3 clubs in Spain and one of the greatest internationally . The club ´ s home stadium is Wanda Metropolitano with a capacity of 68 , 000 spectators . With state - of - the - art facilities it is also one of the best concert and event venues . Thinking Heads Thinking Heads helps successful people – in politics , in business , in the arts and sciences – enhance their brands and expand their influence . We position our clients as thought leaders in the marketplace showcasing their expertise as keynote speakers . Thinking Heads established its Americas headquarters in Miami in 2014 and has since opened a second office in Seoul , South Korea . Senior Master Cup The best tennis of all times . Top level tennis returns to Marbella on September every year because of the celebration of the Senior Masters Cup at the Puente Romano Tennis Club . This year , for the fourth consecutive year , consolidated stars of the racket will meet in the capital of Costa del Sol to compete in the Senior Masters Cup , the reference sport and social event in the Marbella calendar .
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