Organizational Development and Market Diversity Presented by: Ron A. Autrey President & Owner Miller Electric Company
Organizational Development and Market Diversity Definition: How to triple the size of a 75 year old company in four years Increase Profit Margins Decrease Overhead Increase Cash and Net Worth Without Borrowing any Money
History Lessons The company was founded in 1928 In 1966 Revenue = $1.5 million dollars 1996 = $70 million, 1997 = $84.5 million The message was: “Don’t fix what isn’t broken”
The World Is Flat! No change is what we got $84 million grew to $83 million And stayed there for six years !
The 2000 Millennium “There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered.” - Nelson Mandela, ‘A Long Walk to Freedom’
Out Of The Closet! Back to 2000 What would I do if I had the power to change the company?
Back To The Closet I unrolled my org chart I pitched my management philosophy I outlined a five year plan that showed significant growth
2003 The New Beginning
2004 - 2008 In the first year Revenue rose from $94 million to $126 million $311 million Year Two: $160 million Year Three: $250 million Year Four: $303 million Year Five: $311 million $94 million
Maslow Got It Right in 1943 Leaders and Followers are Different Maslow’s Hierarchy of Needs
The Power Of Positive Imaging Dr. Norman Vincent Peale Step One: Imagine It Step Two: Design It Step Three: Build It Step Four: Live It
Image The Plan Picture where you want the organization to be and what it looks like. Design the organization and overlay your existing company or department in the new plan. Identify the missing players and pieces and work toward completing the plan.
Be A Smart Bank Robber! Florida Electrical Construction Market 2004 = $8 Billion Dollars Six Contiguous Southeastern States = $21 Billion Ten Southeastern States = $40 Billion
What’s In It For You? Your Market Capacity Defined Your Customer List Your Territory Your Company’s Territory Your Competitor’s Customer List
Generator Maintenance Preventive Maintenance Corrective Maintenance Emergency Maintenance OTHER Maintenance & Services
Organizational Management INTRApreneurial Culture Market Divisions Autonomy and Delegation Continuous Learning Culture
Division Vice Presidents Intimate knowledge of the Marketplace Specific Customer and Systems knowledge Technical Advantage over Competition Better Market focus and Penetration Timely and Appropriate Response to Market Trends/Changes Effective Specialty Branding
Key Person Exercise Who are your Core People? Who Survives a Downturn? Who Stays? Who Goes? Who Leads Your Expansion? Who Follows in the Future?
What We Learned Found who the most expendable and the most valuable people are Identified potential internal transfers of personnel Learned where the new expanded marketplace is and what types of projects we would find there
Continuous Education Creating a Learning Organization Continuous mentoring and improving of processes and people
Where We Are Now We Are Better Trained More Experienced Highly Motivated We Know What We Want and Where and How to Get It
Where are You Going?
“The Best Way to Predict the Future is to Invent It” !!! - Alan C. Kay, 1970
THE END
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