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Opportunity Day Q219 Results COL Public Company Limited The Stock Exchange of Thailand 16 September 2019 Important Notice The information contained in this presentation is for information purposes only and does not constitute an offer


  1. Opportunity Day – Q219 Results COL Public Company Limited The Stock Exchange of Thailand 16 September 2019

  2. Important Notice The information contained in this presentation is for information purposes only and does not  constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in COL Public Company Limited (“COL” and shares in COL, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-  looking information involves known and unknown risks, uncertainties and other factors which may impact the actual outcomes, including economic conditions in the markets in which COL operates and general achievement of COL business forecasts, which will cause the actual results, performance or achievements of COL to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by COL. The information in this presentation has not  been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the COL or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes only. No part of  this presentation shall be relied upon directly or indirectly for any investment decision- making or for any other purposes. This presentation and all other information, materials or documents provided in connection  therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

  3. Agenda  Q219 Financial Results  Key Highlights

  4. Financial highlights 1 2 3 Online Sales Profitability Healthy Penetration Expansion Financial Status 17% +31bps 0.44x of Total NMV Liability/Equity %GPM 4 Consolidated Financial Statement Unit: Million Baht Unit: Million Baht +4% yoy 28.25% Liabilities 27.94% 2,752 2,915 2,800 Assets 9,051 823 782 Equity 6,299 Q218 Q219 Q218 Q219 30-Jun-19 Sales (NMV) Gross profit & %GPM Balance Sheet Remark: - Net Merchandise Value (NMV) = Net sales before deducted by Cost of sales - GPM = Gross profit margin - bps = Basis points 4 Financial Results Key Highlights

  5. Net merchandise value (NMV) Quarter Year to Date Unit: Million Baht Unit: Million Baht +4% yoy +4% yoy 5,692 5,936 Total NMV 2,892 2,800 2,867 2,912 3,021 2,915 4% MEB 3% 4% 5% 3% 35% 32% 3% 3% 4% B2S 34% 35% 32% 31% 34% 37% 65% 61% OFM 65% 65% 63% 60% 62% 60% Q118 Q218 Q318 Q418 Q119 Q219 6M18 6M19 %NMV Growth +9.7 +7.6 (0.7) +0.5 (0.6) (3.5) OFM +8.6 (2.0) (2.0) +3.1 +4.4 +4.5 +8.6 +8.7 B2S +0.5 +8.6 +56.3 +45.2 +47.7 +37.6 +28.3 +19.7 MEB +50.3 +23.6 Remark: Net Merchandise Value (NMV) = Net sales before deducted by Cost of sales (Information from management report) 5 Financial Results Key Highlights

  6. Gross profit and margin Quarter Year to Date Unit: Million Baht Unit: Million Baht +9% yoy +5% yoy 1,578 1,673 Total GP 796 782 789 798 850 823 B2S 33% 36% 40% 37% 38% 39% 42% 41% 63% 59% OFM 63% 62% 61% 58% 60% 59% 6M18 6M19 Q118 Q218 Q318 Q418 Q119 Q219 (Restated) (Restated) 27.5 27.9 27.5 27.4 28.1 28.3 %GPM 27.7 28.2 Office Supplies Electronic Equipment Furniture & Others 18 % Product Mix*: OfficeMate 43 39 Stationery Lifestyle Books Product Mix*: B2S % 49 26 25 *In Q219 Remark: Gross profit margin (GPM) = (Sales revenue – Cost of sales of goods) / Net merchandise value 6 Financial Results Key Highlights

  7. EBITDA and margin Quarter Year to Date Unit: Million Baht Unit: Million Baht 636 679* 24 362 274 310 270 409 270* 655 24 246 6M18 6M19 Q118 Q218 Q318 Q418 Q119 Q219 %EBITDA 12.5 9.8 10.8 9.3 13.5 9.3* 11.2 11.4* margin Remark: - EBITDA = Earnings before interest and tax (“EBIT”) + Depreciation and amortization - EBITDA margin = EBITDA / Net merchandise value *Excluding the adjustment of the provision for employee benefits amounted 24 million Baht 7 Financial Results Key Highlights

  8. Net profit and margin Quarter Year to Date Unit: Million Baht Unit: Million Baht 405 418* 24 240 166 182 146 263 156* 394 24 131 6M18 6M19 Q118 Q218 Q318 Q418 Q119 Q219 %Net 8.3 5.9 6.4 5.0 8.7 5.3* 7.1 7.0* profit margin Remark: Net profit margin = Net profit / Net merchandise value *Excluding the adjustment of the provision for employee benefits amounted 24 million Baht 8 Financial Results Key Highlights

  9. Agenda  Q219 Financial Results  Key Highlights

  10. Key economic factors have not recovered Unit: %Growth (yoy) +3.8% +3.3% +2.8% +2.3% Thailand’s GDP +5.5% +4.2% +1.8% No. of tourists +1.1% +3.9% +4.3% +3.8% +3.3% Private Consumption +3.1% Export +0.3% (4.0%) (4.2%) Q119 Q219 2019E 2019E (as of Mar-19) (as of Jul-19) Source: Bank of Thailand and Office of the National Economic and Social Development Council (NESDC) 10 Financial Results Key Highlights

  11. 11 Financial Results Key Highlights

  12. Factory Supplies • Q219 sales +16% yoy • Over 11,000 active customers 12 Financial Results Key Highlights

  13. 13 Financial Results Key Highlights

  14. Designed Furniture Project Sales (project area 4,500 sq.m.) 14 Financial Results Key Highlights

  15. B2B Marketplace on www.officemate.co.th | Assortments Expansion Stronger existing categories Many more solutions to different with long-tailed products business sectors High growth catalyst to emerging/trendy products We are now welcome professional B2B merchants to join our platform which is uniquely Trustworthy  High in quality  Convenient  Tax compliant  Services excellent  Contact us: marketplace@officemate.co.th 15 Financial Results Key Highlights

  16. Professional eProcurement Platform for Enterprises & Corporates https://eprocurement.officemate. co.th/Account/ApplyNow or call us at 1281 16 Financial Results Key Highlights

  17. FRANCHISE OUTSTANDING GROWTH SALEs from franchise 46% project are significantly growth with great partners +500 Leads in pipeline Gain interested candidate in franchise project, and more than 15% pass criteria. +6 Crystalized strategic Partners Opend : Rayong, Sakonakorn, Chiengrai, In queue : Korat, Prachinburee, Nakornsawan + 46% Revenue growth QoQ First franchisee are continuous growing and penetrate the local market with great local connections. 17 Financial Results Key Highlights

  18. +6 CRYSTALIZED partners across region 18 Financial Results Key Highlights

  19. พร้อมเริ่มธุรกิจได้เร็วด้วยการสนับสนุนอย่าเเ็็มี ่ 19 Financial Results Key Highlights

  20. 20 Financial Results Key Highlights

  21. Book market development Year 2014 Year 2017 Books Books E-Book E-Book 97% 99% 3% 1% Rapid growth in E-Book sales • • Sales growth driven by the store channel and store expansion Development of high speed internet and IT • devices • Contents relied on the publishers and Increase in internet penetration rate • famous writers More novel contents from independent • writers Source: Bank of Thailand, Office of The National Broadcasting and Telecommunication Commission, The Publishers and Booksellers Association of Thailand, Department of Business Development, and company estimates 22 Financial Results Key Highlights

  22. Strong NMV growth +20% yoy NMV in Q219 driven by • Net Merchandise Value (NMV) offering the in-trended contents +20% yoy 146 Strengthen sales by collaboration among • BUs and partners 122 Expanding its customer base with the new • E-book contents Q218 Q219 23 Financial Results Key Highlights

  23. To be the leading of manga E-book platform • Offer new content category - Manga • Expand its customer base to male group • To be the leading of manga E-book platform 24 Financial Results Key Highlights

  24. Reinforcement the leading position in E-Book market Best Choice of E-Book Platform Content Community E-Book Products and Supporting Contents Devices Sourcing MEB ’ s Platform 25 Financial Results Key Highlights

  25. Customer centric and assortment adjustment Students Families and Kids Wellness 27 Financial Results Key Highlights

  26. Effective marketing activities Driving sales through various events and promotions Improving customer engagement with activities that encourage customer’s participation 28 Financial Results Key Highlights

  27. New store expansion and Store renovation New store – B2S Mega Bangna 2 (Apr-19) New store – B2S Cosmo Muangthong (Aug-19) Renovation – B2S Central Plaza Chiangrai 29 Financial Results Key Highlights

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