Private & Confidential Draft Opportunity Day 30 March 2017
Draft Background and Business
Company History and Background 20 Branches 15 Branches 2016 11 Branches • Started operation 2015 of new factory at Samutsakorn 8 Branches province • Opened Crystal 2014 Ratchapruk, • Launched new maharaj, Mega 7 Branches brand, Maygori Bangna, The Mall • Opened The Mall 2013 at The Common Bangkae and Bangkapi and and SQ1 Future Park SQ1 branches 4 Branches Rangsit branches • Re-opened • Opened Terminal 2012 • Launched Open Central World 21 and Seacon • Closed Crumb new brand, branch 2 Branches Square branches Crumb at Central • Opened Central • Registered new 2011 Embassy • Group Ladprao, • Converted to subsidiary, Restructuring Int-Intersec and PCL Aurum and 2 Branches • Increased Silom Complex • Opened Paragon Aurum Co., Ltd registered capital 2010 branches • Increased and Crystal Park to THB 50 mm registered capital branches • Increased • Group 1 Branch to THB 80 mm registered capital • Opened Central Restructuring 2009 for IPO to THB 54 mm World branch • Started Catering • Started new • Central World • Opened La Villa Service headquarter 2007 branch was Phaholyothin construction closed due to the branch process country crisis • The 1 st After You welcomed its • IPO on 23 customers at J December 2016 Avenue Thonglor with registered capital THB 5 mm Source: Company data as of 31 December 2016 Page 2
Company Business Group Structure Revenue Contribution After You Plc. & 98.3% • Dessert café 1.4% Catering & OEM 100% 0.3% Others Aurum and Aurum Co., Ltd • Sourcing raw material Note: Revenue portion of 2016 Dessert Café Overview Established # Price Range Name Location Style Products year Branches (Bt./menu) Bangkok Metropolitan Variety of products including cakes, cookies, After You 2007 18 Dessert café 125 – 255 Region toasts, breakfast, and beverages Maygori 2016 2 Bangkok Shaved ice dessert café Variety of shaved ice desserts 185 - 235 Total 20 Source: Company data as of 31 December 2016 Page 3
Board of Directors and Management Structure Company’s Structure Board of Directors Position 1. Mr. Premon Pinskul Chairman, ID & AC Board of Audit Committee Directors 2. Mr. Wiwat Kanokwatanawan Vice Chairman 3. Mr. Phiched Bhimayothin ID & Chairman of AC Company Secretary 4. Dr. Thamnoon Ananthothai ID & AC 5. Mr. Maetup T.Suwan Director Managing Internal Director Audit* 6. Ms. Gulapat Kanokwatanawan Director 7. Mr. Mill Kanokwatanawan Director Deputy Managing Director Management Position 1. Mr. Maetup T.Suwan Managing Director Assistant 2. Ms. Gulapat Kanokwatanawan Deputy Managing Director Managing 3. Mr. Mill Kanokwatanawan Assistant Managing Director Director 4. Mr. Songpon Tasnasathienkij Director of Operations 5. Ms. Uraiwan Samanwong Director of Manufacturing 6. Ms. Pornsirin Thongtan Director of Human Resource Human Finance & Operations Manufacturing Resource Accounting 7. Ms. Chamaiporn Tungkittisuwan Director of Finance & Accounting * Outsourcing Page 4
Draft Key Investment Highlights
Key Investment Highlights 1 Pioneer of Dessert Café and Leader in Product Innovations 5 2 Experienced and Quality Products and Visionary Excellent Services Management Team 4 3 Strategic Locations High Growth under Multiple Potential with Strong Formats Brand Awareness Page 6
Pioneer of Dessert Café and Leader in Product Innovations 1 Traditional Coffee Shop Traditional Bakery Shop Traditional Dessert Pioneer of Dessert Café After You is dedicated to building great customer experience, offering products made from the finest ingredients, keeping the highest standard of quality and service, and creating a unique cozy and warmth atmosphere for everyone to enjoy Page 7
Pioneer of Dessert Café and Leader in Product Innovations (Cont’d) 1 After You continuously offers new menus and recipes to enhance cus tomers’ experience and satisfaction Examples of New Product Launches in the Last 3 Years Examples of New Product Launches in the Last 3 Years Page 8
Pioneer of Dessert Café and Leader in Product Innovations 1 Customer’s Recognition After You products receive overwhelming demand from customers and many award achievement from 2013 - 2016 Awards and Achievement Customer-Focused Product and Service, 9 th Best Marketers by FM 100.5 Popular restaurant Operational Best Practice, and Users’ choice award Best Marketers 2013 2014 Wongnai Restaurant Awards Entrepreneurship Bakery & Cakes category Bai Po Business Award 2015 Best of Wongnai 2015 & 2016 Page 9
Quality Products and Excellent Services 2 Integrated End-to-End Operating Process with Strict Quality Control Standard Factory/ Suppliers Branches Customers Warehouse • Using a strict • Achieving effective • Focusing on high quality of • Creating & strengthening procurement procedure inventory management products & good services customer satisfaction as well as (sourcing, quality, • Carefully control every stage • Offering wide ranges of building up a loyal quantity, tastiness, of production products as well as regularly membership base freshness, safety, pricing) introducing new products Page 10
High Growth Potential with Strong Brand Awareness 3 After You is strategically positioned to ride the next wave of growth opportunities Continued Growth in Our “After You” and Sub Brands Launching New Brands or New Platforms Continued Growth in Our “After You” and Sub Brands Launching New Brands or New Platforms • Continuous growth through over 7% (2016) of Same Store Sale Growth • Leveraging our brands, our strong recognition and market with new product introductions, price adjustment, seating arrangement position allows us to expand and management of table turn times both domestically and regionally by launching • Continuous growth through outlet expansion in potential strategic new brands or new locations in major cities of Thailand to reach 30 branches in 2018 platforms • Potential growth through outlet expansion in ASEAN fast growing countries and/or other potential countries Expanding OEM and Catering Growth of Food Industry With the new factory capacity, the Company has plenty of room to • • In 2010 – 2015, CAGR of grow in the OEM business under clients’ brand, co-brands or the food industry is 2.8% Company’s brands as well as expanding catering business while the Company had outstanding This can lead After You diversifying its revenue base and/or • CAGR at 85.2% platform with more balanced revenue contribution from dessert café, OEM, and catering • Food industry trend is continuing growth at 6.0% CAGR from 2015 to 2019E ( Unit : THB Source : Euromonitor bn) 2010 2011 2012 2013 2014 2015E 2019E Page 11
Strategic Locations under Multiple Formats 4 After You offers multiple store formats at high traffic in all strategic locations in Bangkok Metropolitan Region to reach every target group of different genders, occupations, and lifestyles Current Locations & Future Plan Outlet expansion Criteria After You carefully study & analyze concerning traffic, location, target • After You’s current customers, payback period and return on investment to expand both branches (20 branches) domestically and regionally in multiple formats covering all strategic locations of Bangkok Metropolitan Region Become anchor tenant • After You plans to Strategic High population density expand branches to and potential strategic High traffic area & landmark locations in major cities visibility location of Thailand to reach 30 Growth potential area branches in 2018 Well – Have a good facilities managed Offering a wide range and well of goods in different Future Plan product categories equipped shopping Manage by experienced Current Locations management team mall Sizable Sizable in terms of area and lay out shop Initial investment Good rate ~ THB 4.5 – 7.5 mm. Meet minimum of return required rate on of investment return Payback period ~ 1 – 2 years Source: Company data as of 31 December 2016 Page 12
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