6/23/2020 Operational Updates June 18 th , 2020 1 Agenda Welcome Who does what? Org Chart Review Meet your Directors! What’s the end of the 2020 membership year going to look like? What’s in the works for 2021? Questions Adjourn Executive Business Team CEO VP of HR Manager Business Operations Fund Executive Development Assistant Director Executive Vice President 3 Confide ntial and Proprie tary - Not for Public Distribution - Do Not Copy 1
6/23/2020 Mission Delivery Team Executive Vice President Suzanne Moore Director of Volunteer Suppor t Director of Director of Director of & Organizational Sr. Maintenance Recruitment & Product Program Program & Analytics Specialist Retail Partnerships Ashley Bulley Amanda Hoprich Renee Naughton Tiffany Klotz Joe McGinnis 4 Confide ntial and Proprie tary - Not for Public Distribution - Do Not Copy Mission Delivery Executive Vice Team Cont. President Suzanne Moore Director of Volunteer Suppor t & Organizational Analytics Ashley Bulley Associate Director of Volunteer Support Community Initiatives Volunteer Training & Member Care & Data Specialist Specialist Development Associate Analyst Donna Francisco Dizza Heusner Jessica Kovitch Tiffanie Chandler Camika Tingle Alison Lynch Member Care Specialist Logan Dennis VACANT Lisa Taylor 5 Confide ntial and Proprie tary - Not for Public Distribution - Do Not Copy Mission Delivery Team Cont. Executive Vice President Suzanne Moore Director of Recruitment & Retail Amanda Hoprich Interim Retail Manager Associate Director of Recruitment Tara Petka Paola Rosas-Weed Recruitment Specialist Jana Savini IchelleWashington Amanda Ackerly 6 Confide ntial and Proprie tary - Not for Public Distribution - Do Not Copy 2
6/23/2020 Mission Delivery Executive Team Cont. Vice President Suzanne Moore Director of Director of Sr. Maintenance Product Program Program & Specialist Partnerships Renee Naughton Joe McGinnis Tiffany Klotz Product Program Associate Director of Program Specialist Specialist Program/Camp Director Brit La Fritz Sam Prosceno Danielle Lubbers Colleen Gilmore Ivy Sheehan 7 Confide ntial and Proprie tary - Not for Public Distribution - Do Not Copy Refining the Team Mission Delivery Team Volunteers Girl Members 8 3 /3 /2 0 2 0 Recruitment & Retail Amanda Hoprich 9 3
6/23/2020 Girl Membership Traditional Troops Girl Members New Members 937 Retained Members 3625 Total: 4462 65.4% Troop Retention Alternative Girl Members Programming New Members 527 Retained Members 279 Total: 806 11.6% APD Retention MY20 Forecast Girl Members New Members 945 Retained Members 3636 APD 806 Total: 5387 10 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do No t C o p y Adult Membership Membership Type Adult Members New Members 429 Retained Members 1570 Lifetime 826 Total 2825 72.4% Adult Retention Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 11 Recruitment T erritory Strategy: • New territories ensure the entire council footprint is covered. Based directly on market share and membership numbers. • Recruitment Strategies: • Virtual Open Houses: new members who have attended receive 20% off uniform purchase from Bay Shop • Virtual Programming Partnerships: Virtual Troops • Leveraging school partnerships: provide schools with more in- depth information around Girl Scout curriculum 12 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 4
6/23/2020 Communications Simplified Messaging! Emailing segmented audiences: Volunteers by role • • Parents • Girls Product program participants, • • And more! Mirroring resources across website, email, VTK, and social media. Improved website navigation & design. Volunteer Facebook Groups: • Provide and additional channel of messaging and file sharing. 13 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy Bay Shop Council retail sales will re-open on June 29 Customers will have three options for receiving merchandise: 1. NRC Curbside pick up 2. PRC Curbside pick up 3. Ship to Home with regular Bay Shop Shipping Charges Customers can order through three different options: 1. Electronic Order forms 2. Order by phone during shop hours 3. Order through Facebook Live pop up shops Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 14 Program & Partnerships Tiffany Klotz 1 5 5
6/23/2020 GSCB at Home Highlights We offered self-led activities that aligned with the GSLE pillars, as well • as resources from other councils and organizations • Participants who complete the submission form will earn the GSCB fun patch Participation • We have 123 completed submissions to date We had 7 submissions for the Patch Design Contest, voting is currently • on social media Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 16 Virtual Programming Lunch Chats • Held twice a week, starting at the end of June • Topics: Show and Tell, Book/T V Chats, Car eer Chat s, Pets, and mor e Recorded Series • Three sessions, available in July • Recorded - watch at your leisure Topics: Crafts with Spray Paint, Pe ts, Sup erhero, Friendship Bracelets, and SW APS • Gold Award Workshop • Two live offerings at the end of June • Will also be offered as a recording soon Sing Along • Held every other Thursday afternoon • Camp Counselors join in on the fun Sing 3-4 camp favorites • 17 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy Virtual Programming Cont. CIT Six sessions over two weeks • • Last week of July • Training will include leadership styles, group management, camp safety basics, and more Program Aide Four sessions over two weeks • • Offered in August Training will include leadership styles, GSLE, conflict resolution, program • planning, and more ST AY TUNED FOR MORE! 18 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 6
6/23/2020 Program Partners “Creates value for our members and mutually beneficial relationships” • We are working to connect girls and volunteers to experts who are offering badge earning opportunities and discounts • Many organizations are moving to virtual offerings for the fall • Buffalo Zoo partnership is live on the event calendar o Offering five workshops over the next two months o Each badge includes animal demonstrations, exclusive live views of animal exhibits, and badge-related discussions and activities • Do you have an organization in mind? 19 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy Changes You’ll See Outdoor Experiences We will be offering experiences that allow for outdoor progression • • Day, Overnight, Multi-Night, and Journey Weekends • Across our footprint: GSCB properties, State Parks, and National Parks • We will be able to serve over 700 girls with this model These experiences are in addition to GSCB Resident and Day Camps • Program Registration • All program and property reservations will be done online • All registration on one platform! Mobile Program • Rolling out this year with multiple program offerings • Program Specialists will travel to troop meetings • We can serve over 5,000 girls using this model • Most importantly , we will meet the troops where they are, eliminating barriers that troops may have faced in the past Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 20 Product Program Renee Naughton 2 1 7
6/23/2020 Product Program 2019 2020 Cookie Program $3,285,032 $3,433,500 Fall Product Program $94,022.06 $87,412.44 T otal $3,379,054.06 $3,520,912.44 GSCB Volunteers Rock! Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 23 Streamlined Processes • Less forms!!! • Shortened Fall Product season! • New Fall Product vendors! o Better rewards o M2 Media & Trophy Nut o Exciting new online platform o Higher quality products o Easier to navigate sales • Working on cookie planning now • Dual purpose online forms: o Permission slips o Troop Product Manager o SU Product Manger 24 Confide ntial and P ropri e tary - Not fo r Pu blic D istributi on - Do Not C opy 8
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