Operation Fitness Personalized Health and Fitness Presented by Bishop-Lyons Entertainment
Empower people to get in shape by customizing nutrition, health and fitness programs using technology and multiple distribution platforms and venues. Operation Fitness designs, develops, researches, distributes and markets health, fitness, nutritional information and products. We custom tailor programs to reach people of all: ages, lifestyles, interests, physical activities, likes/dislikes and personal goals.
Operation Fitness strives to provide users a one-stop-shop for everything health and fitness. Our service provides customized plans and personalized fitness, health, and nutrition. We bring custom-made health programs into our members’ lives via live training and through our streaming video service from a vast library (―a sort of Netflix of the fitness industry‖).
WHAT IS THE FITNESS INDUSTRY WORTH? The U.S. weight loss Market is valued at $61 Billion. The global weight loss market is expected to be valued at 586 Billion by 2014.
HOW MANY AMERICANS ARE ONLINE? Americans online – 245,000,000 Eight in ten internet users have looked for health information online, with increased interest in diet, fitness, drugs, health insurance, experimental treatments, and particular doctors and hospitals. A significantly higher percentage of internet users are going online to find information about exercise and fitness
ARE INTERNET USERS BUYING FITNESS ONLINE? CEA's s ne newl wly released sed research h stud udy: Getti ting g Fi Fit With Consu sumer mer Electron onics ics shows almost st half of U.S. online e consum umers s used a fitness ss techno nology ogy in the past year, and 37 percent ent anticipate te purchasi asing ng a fitness ss techno nology ogy in the next 12 months hs. According to the study, 54 percent of consumers cite lack of motivation as the main reason not to exercise. The study also found 76 percent exercise alone without the guidance of exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help these consumers assess their fitness level; set realistic, achievable goals; track the amount of physical activity they get each day; monitor their calorie intake; track progress on fitness goals; and ultimately help make the journey more fun and engaging.
ARE INTERNET USERS PAYING? Typical user pays about $10 per month for online content. The average expense for those who have paid for content was approximately $47 per month for material they have downloaded or accessed, including both subscription (an average of $12 per month) and individual file access (an average of $22 per month). However, some extremely high-end users pull the average higher, with most purchasers spending about $10 per month. Concerning methods of accessing online content, the majority of the internet users pay for subscription services (23%), versus downloading an individual file (16%), or accessing streaming content (8%).
FITNESS CLUB DEMOGRAPHIC According to a report from the International Health, Racquet and Sportsclub Association (IHRSA) About 10 percent of current club members were 6 to 17 years old, but that same age group represented almost 18 percent of new members in 2010. Likewise, 18- to 34-year-olds, which made up 30 percent of existing membership, joined clubs last year at the higher rate of about 34 percent. New membership of 35- to 54-year-olds (32 percent) was lower compared to long-term membership (37 percent) in that age bracket. The 2010 new membership figures also showed that the expected boom of Baby Boomers joining health clubs may be still to come. Boomers represented 23 percent of long-term members over 55 years old and only about 16 percent of new members. An opportunity exists to work with a younger demographic in their physical education. Additionally with the Senior demographic we can develop programming to be streamed right into senior homes/facilities.
WHAT COMPANIES SHARE THE FITNESS SPACE? It is not so much about competition of services or products but of clever marketing and tactics that allow for the company to have a voice amongst all the noise. With our experienced marketing team and tested marketing plan SHAPE UP will launch from a strong foundation one built off of Michael Torchia’s 20 years of experience, clients and fans.
INNOVATIVE OFFERINGS 1. Made-to-order individualized workout and meal plans, supplements, as well as fun and diverse online workout sessions including every genre of fitness from kickboxing to yoga. 2. Includes both live training from world-renowned health and fitness experts and a constantly growing video streaming library. 3. Customer acquisition model appealing to all ages by using a visual based survey that provides a detailed health and fitness matrix for each participant. Customer’s metadata can be used to customize product offerings and marketing campaigns to both members and non-members. 4. Offers a diverse selection of training and nutrition styles from around the world such as Judo, Pilates, Dance, etc.
INCENTIVIZING MEMBERSHIP/FITNESS QUIZ Our engagement program uses the ―incentive + promotion = adoption‖ model. Engaging visual based, quiz The purpose of the quiz is to gather information on the individual in a fun, interactive way. The results give you a customized workout and nutrition plan free and other various value adds (incentive). We will push marketing message through our trainers and partners via various marketing tactics to get people to participate and give people free membership for spreading the word (promotion) Free value and access to top trainers and professionals on a personalized level along with tailored marketing (adoption)
FOCUS MARKETING The information gathered by the quiz will help us in multiple ways. It’s a resource to help up build custom meal, supplement and workout plans for our members while learning about each individual user. User-metadata/information allows us to create promotional packages specific for each member. For example, it will allow us to match members with what they are most likely to buy. User-metadata/information allows us to follow and predict current and future health trends.
PERSONALIZED MEMBER PORTALS Free members will be able to view their meal plan, sign up for classes (on a per service fee) and buy from our market place. Second level members, who pay a nominal monthly fee, will have access to our constantly expanding video library as well as two personal workout sessions a week. Third level members will have all of the above and a larger amount of personal live workout sessions and a discount on any products they purchase from our market place, etc. Operation Fitness will employ ―smart‖ programming and artificial intelligence, which will teach us about each individual member allowing us to message our members with relevant offerings. This software is also potentially patentable.
TRAINER INCENTIVES & PORTALS Operation Fitness trainers will have their own portal space or control panel if you will to run their business Trainers will be able to check their work calendars, consult with other trainers, give their live workouts and drive commerce, all from within their portal.
LIVE REMOTETRAINING Internet training is growing in popularity. Our company is unique in that it provides a vast amount of trainers and disciplines vs. just one or several offerings. If a member wants to have a Judo lesson workout Monday and a yoga style workout Wednesday, this is not only possible, but members can have access to top experts around the world to support them along the way.
VIDEO LIBRARY Members will have access to a constantly growing library of health and fitness videos. Our user algorithms will make suggestions on what types of work outs they might enjoy. In addition, we will have feedback and ratings that will give us further information on each user and the community as a whole. Video streaming will work similar to Netflix or Amazon On Demand. We will not only license out videos, but we will constantly be developing and producing new content. Users will be able to rate and comment on the videos giving us feedback on what they like and don't like about the content.
ONLINE STRATEGY Create the best in breed magazine-style interactive web destination that is better than any competitor sites. Execute engagement campaigns that use relevant OPERATION FITNESS content to tie in our core message in an informative way to the consumer. Utilize our team of experts and users to push messaging through Social Media: Facebook, Twitter, etc. Utilize team of experts to push out valuable content out to partner sites
PARTNERSHIPS OPERATION FITNESS will create a ―Shape Up Club‖ where members will be able to shop at any of our partner stores with special privileges (i.e. discount savings at any Footlocker outlet). Our network of partners will also drive traffic to our site and we can receive referral fees. Operation fitness brings its own network of partners. The first event is being held in Washington D.C. in mid-January where 80,000 attendees are expected.
MULTI-LEVEL MARKETING Introduce multilevel marketing opportunities for fitness and nutrition experts to sell via their own web portal where they can promote themselves to our constantly growing member base and to their personal circle of influence.
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