On February 16th, we will be launching the next version of our mobile app with the Arts Undergraduate Society of McGill. (AUS)
Value Proposition • For the Association (AUS): This app helps you simplify and improve content delivery by integrating multiple sources of information streams into one app. • For the Students: Stay informed and free yourself from information overload. With the new AUS App, you can see all of the relevant news and events from your school in one place, and save or delete the information on the app according to what matters to you.
How It Works - Pt.1 • Step 1: We will integrate and automatically sync content (news, announcements, events) from the social media pages of the AUS, and a couple of other relevant information feeds. • Step 2: Students will see information from all of those channels in one continuous, and constantly updating feed.
How It Works - Pt.2 • Step 3: Students can personalize the app by saving content that they find useful, and deleting content that they find irrelevant. • Step 4: In the “Most Popular” Section of the app, content that receive the most interactions will appear at the top - thus empowering the students to feel like they are also shaping what content matters to other students by using this app.
Timeline: AUS App V3.0 Event Date Promotion Begins Feb-01 Have 90% of Total Market Know About the App Feb-15 (6750 Individuals) Launch Date Feb-16 500 Downloads Total Feb-22 1000 Downloads Total Feb-28 Launch of V3.1 (Feature: Marketplace & Coupons) Mar-01 1500 Downloads Total Mar-31 2000 Downloads Total Apr-31
Success Metrics • Number of Downloads: Indicates the success of our promotional campaign and whether or not we are explaining the value proposition well. • Level of Engagement: By the end of April, our goal is for 75% of our users checking this app once a day. • Increase in Election Turnout: We hope that once students are more informed, they will have a higher interest in the upcoming elections.
How You Can Help If you would like to test & promote this app to your students: Go to kreate.ca/ausapptesting
Thank you kreate.
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