OCTOBER 16, 2018 This is the problem were solving Customer - PowerPoint PPT Presentation

OCTOBER 16, 2018

This is the problem we’re solving

Customer Testimonial “It is shaping up to be a game changer for Garden Catering. Our four Brink stores combined average around 1,200 orders per week on UberEats alone. Once we move on to integrating DoorDash, GrubHub and Seamless, that number will go up considerably. Vishal and his team built this out incredibly fast, and have really taken their time to understand the nuances of the Brink API in order to make sure things go smoothly out of the gate. This new capability is going to help us shave probably half a point in After the implementation, at our manager meeting, we discussed a new FOH/Cashier/Expo labor $ ideal labor schedule that we’ve built for each location, and this new capability is going to help us shave probably half a point in FOH/Cashier/Expo labor $ . We can now do more with the staff we have, reduce staff during all but the busiest in-store times. As you know, it is critical these days to get and keep as many customers physically in your door as possible. Having an integrated solution keeps our cashiers focused on the guest in front of them.” Zino Carr Garden Catering / Growth & Operations Strategist

Customer Testimonial Checkmate is the best API service we’ve found. They were able to come in to our business and integrate platform after platform with few, if any, errors. Our previous partner wasn’t able to accomplish this in 6 months, but it only took They’re incredibly responsive, and if a Checkmate a day or two. They’re incredibly responsive, and if a complex complex issue arises, they will go to any issue arises, they will go to any length to get it resolved, even if the length to get it resolved, even if the problem isn’t actually in their software. I’ve got nothing but good things problem isn’t actually in their software. to say about their services. And if you're a high volume establishment like we are, their flat-rate pricing makes them more cost effective as well. Susannah Blumenstock Little Star Pizza (SF) / Chief Personnel Officer

Food Delivery Market $24.3 Bln $16.9 Bln 2018* 2023* US consumers spend on online delivery food from restaurants according to Statista

So many online ordering platforms!

Today’s Shakespearean Shakespearean Question: Question: To be on only some of To be (on them) or not to be (on them) … them … or all of them (Exclusive or not)

Evaluation… Rates Revenue Operations Accounting

PRICING LOCATION 1 LOCATION 2 LOCATION 3 ONLINE ORDERING PLATFORMS ONLINE ORDERING PLATFORMS ONLINE ORDERING PLATFORMS 1 2 3 4 1 2 3 4 1 2 ONE TIME $69 per platform $69 per platform $69 per platform SETUP FEE MONTHLY $69 for 2 / $89 unlimited $69 for 2 / $89 unlimited $69 for 2 RECURRING FEE

Our Recommendation If you can solve the operational & accounting issues, then as long as you are not losing money on a per transaction basis, you should accept all services. Make sure they are all integrated to your POS system Have your own native online ordering platform as well – a “free” gate.

How to solve for them? However, the 3rd party There is one and only Integrated solution & POS need a common chain: Menus common chain We have seen Mexican restaurants offer Chinese food ! on their 3rd party menus. Its completely different!

Tips How to integrate your 3 rd party online ordering platforms into the core of your operations

Tip 1: Consistency Please remember that Consistency in All restaurants talk about a “brand”. Consistency menu structure all of these have to builds brands. translate to your POS

Tip 2: Updated menu Spring menu still running in Fall! DON’T get creative Only offer items and modifiers available in store Please remember: you want them to print out in your kitchen receipt printer or show up on your KDS exactly as if it was entered for a walk in customer.

Tip 3: Limited menus Constantly optimize Offer items that will Offer limited and popular travel well items. Do not overwhelm by adding items that customers – remember, are doing well and majority of the food is removing items that being ordered on mobile do not sell online

Tip 4: Pricing Every item and modifier’s price in the 3 rd party menus should match the POS menu If you have separate pricing for your in-store vs. delivery, create another menu in POS or incremental pricing based on Destination This will massively solve your accounting reconciliation issue

Tip 5: Modifiers! 1. The devil is 2. We have seen restaurants in the details! add modifiers that they do not even carry in-house! 4. Use the concept of default / negative modifiers wisely 3. If you are getting 5. Modifier group structure – required or optional / too many notes, then update them as modifiers single or multi select

Moral of the story: 1. The idea is to embed the online ordering platforms into the core of your in-store operations 2. If done well, you will not feel the pain of accepting multiple services 3. Effectively: all orders should print out accurately in your kitchen receipt printer or show up in KDS. That’s it! 4. Grow revenue without increasing 5. Keep accounting streamlined by operational costs! having all services integrated.

How we work with restaurants: Restaurants have capacity in their We free up the bottleneck by 1 2 kitchen, but are bottlenecked having all orders print directly at the POS in the kitchen printer Ideal solution for franchisors Every ticket prints out in 6 3 to grow their royalties the same exact format Use native Brink reports like revenue Every order is sent in 5 4 by Tender type, destination, hourly with a custom Tender report, product mix, labor report, etc. Type & Destination

Customer Service Our top focus Primary support through group chat: Technology by itself is not good enough Operators just need an existing channel to be able to reach out Extremely high quality and focus on customer support We stand behind our product. My phone number is on our website.

Pricing RETURN ON INVESTMENT 2 WEEKS FREE TRIAL ONE TIME SETUP FEE If an employee spends 1 hour a day TRUE free trial - the set up fee is $69 per online ordering entering orders, for 30 days @ $13 charged only after the client has platform per hour, it’s $390 per month in agreed to move ahead with the labor cost. product. If they choose to cancel FLAT MONTHLY PRICING after free trial, there is no charge. $69 per month per location for On an average, our solution costs the 2 platforms and $60 per month. $89 for unlimited platforms per location THAT’S AN ROI OF 6.5X. MONTH-TO-MONTH CONTRACT

Clients

Thank you! Vishal Agarwal vishal@itsacheckmate.com +1.646.660.1349