November 2014 Gideon.Skinner@ipsos.com Contacts : Jerry.Latter@ipsos.com 020 7347 3000
2 What do you see as the most/other important issues facing Britain today? Change since Oct: Top mentions % Position % -3 37 Immigration/immigrants +3 +1 33 Economy -1 -4 30 NHS -2 Unemployment 22 Defence/Foreign affairs/Terrorism 16 -5 +1 Poverty/inequality 15 Crime/law and order/ASB -1 13 Education/Schools 13 +1 EU/Europe 12 +3 +3 11 Low pay/minimum wages/fair pay -1 0 Base: 1,015 British adults 18+, 7 th – 17 th November 2014 Source: Ipsos MORI Issues Index
3 What do you see as the most/other important issues facing Britain today? 70 60 50 40 30 20 10 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
4 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 70 Bank bailout 60 Highest score since 1992. Most important issue for the first time 50 40 Global Recession and End of Russian Financial recession crisis announced 30 Northern Rock Lowest score since nationalised June 2008 (30%) 20 10 Sub-prime mortgage crisis in the US 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
5 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 50 Sangatte detention Foreign Border controls relaxed for centre constantly in the prisoners Romanians and Bulgarians news throughout 2002 furore 40 9/11 30 20 10 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index * Up until Sept 2014 the code was race/relations/immigration/immigrants
6 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 50 Youth unemployment reaches 1 million 40 Minimum wage introduced 30 Unemployment in Britain rises to 5.5% 20 Lowest ever score (5%) 10 Unemployment falls below 1 million for first time in 25 years 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
7 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 60 50 Tony Blair activates civil contingencies Tory election pledge of machinery to deal with spiralling street 40,000 more police crime 40 Riots in England May day riots 30 Prison overcrowding reaches record levels 20 9/11 10 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
8 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 80 Blair – “We have underfunded the NHS for years and we are paying the price for it” – BBC NHS day 70 60 Hewitt heckled at UNISON conference – fears over NHS job cuts 50 40 30 Report says waiting lists have doubled under Labour 20 10 Lowest score since December 1985 (12%) 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
9 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 50 Labour’s second term - pledge to Introduction of improve failing secondary schools means-tested tuition fees. Education most important issue. 40 First City Academies Education and introduced Inspections Bill limits the power of LAs to open new schools 30 April 2011 – Pupil Premium introduced 20 London Bombs 10 Lowest score since Dec 1985 (9%) 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
10 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 70 Invasion of Iraq – London protests across Europe Bombs 60 9/11 Failed terror attacks in London and 50 Glasgow NATO bombing in Libyan Civil War Rise of ISIS 40 Parliamentary UK War in vote on action in withdraws Kosovo Syria from Iraq 30 20 10 General Election - extra £400 million allocated for defence budget 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
11 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 20 July 2014 – Sept 1999: Alastair highest score Darling – “one recorded (18%) child in three” living in poverty 15 January 2005 – Make Poverty History campaign launched on New Year’s Day 10 5 0 May May May May May May May May May May May May May May May May May 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
12 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 30 Inflation rate hits 16 year peak 25 Inflation rises to 3.4% 20 15 10 5 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
13 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 20 Highest score 2005 Election – Blair promises since May 2008 to make families £800 better off (15%) and help first time buyers 15 House prices rising at fastest rate in 10 years A8 Countries join the EU 10 5 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
14 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 30 Pensions commission report – Blair and Harriet Harman propose “more than 12 million working ‘affluence testing’ to exclude the people are not saving enough well-off from state benefits for their retirement” 25 Lords vote to increase Brown unveils compensation for those whose pension credits company pension schemes have collapsed 20 15 10 Lowest ever score (3%) 5 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
15 What do you see as the most/other important issues facing Britain today? Cameron becomes PM 20 Cameron’s “Vote EC proposes carbon Blue, go Green” emission cuts of 20% campaign at 2006 by 2020 Wettest Autumn since records began – local elections widespread flooding across the UK 15 Stern Flooding Buncefield Oil Depot fire – toxic Review on in England cloud reaches northern Spain climate change 10 5 0 May May May May May May May May May May May May May May May May May May 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
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