Nostalgia for Design The Collaboration of Nostalgia with Design 0% - PowerPoint PPT Presentation

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Nostalgia for Design The Collaboration of Nostalgia with Design 0%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Question How can nostalgia have an infmuence on people’s choices? 6%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Defjnition Nostalgia is bittersweet longing for the pleasurable past. 13%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Features • It must be something really pleasurable from the past (beauty, joy, satisfaction, goodness, happiness) • In contrast, the present is not desirable • It happened more than one time (repeated) 19%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Result • It must be something really pleasurable from the past (beauty, joy, satisfaction, goodness, happiness) • People like it • In contrast, the present is not desirable. • People want it • It happened more than one time (repeated) • It’s achievable 26%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Hypothesis This thesis presents the hypothesis that nostalgia, through design, can help people fulfjll their desires for the future. Nostalgia is a bittersweet longing for things, persons, or situations from the past. Indeed, it is a way to express valid desire about the present. According to the hypothesis presented, if design is about the taking responsibility for the future, then nostalgia may inform that responsibility. 33%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein 39%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein The Role of Design Designers create solutions The products and services that propel us forward. - John Maeda 46%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Outline Chapter 2: Present Chapter 3: Future Chapter 1: Past 1. Defjnition of nostalgia 1. The effect of 1. The roles of Design in 2. Nostalgia and identity nostalgia in present people’s leaves 3. The Meaning of the Object 2. Advertising and 2. Practical research nostalgia about the future’s nostalgia 3. New Ideas 52%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Interview Question Imagine you are in the future, about which part of your present life will you be nostalgic? 59%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Interview Result Imagine you are in the future, about which part of your present life will you be nostalgic? 66%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Summary People are most nostalgic about: • Places • Events • Objects 72%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Project 1 If there is a capability to recognize human senses and emotion and neural signals, we will be able to design a special system of customization where people will see the environment in a way that they wish to see it. 79%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Project 2 By designing devises which make the same feeling as the thing we miss, we will be able to make using the new technology pleasurablly. The usability of these kind of devises can make people happier and eliminate the sense of loss. 85%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Project 3 A campaign to encourage people to be more thoughtful about new technology and embrace a new life style. Technology changes so fast. Consequently, people don’t have time to adjust it. So instead of fjnding new functionality for new devises, users use them in a way that they used to do with the old devises. As a result, by presenting the new lifestyle based on new technology, they can feel more enthusiastic than before. 92%

Nostalgia for Design Zahra Zolfaghari Prof. Tom Klinkowstein Thank you. 100%