Fair Na Napa pa Town Town & & Coun ountry F 2014 Sponsorship Program
The Fair …Always the place to be each year. We converge for a five day celebration that showcases all that is best in our county’s communities. Here you will find Food, Arts, Education, Livestock, Businesses, Activities, Fun, Carnival…and of course, the people.
Fair ir S Sponsor orshi ship • We invite you to become a partner in something special…Sponsorship is not a donation; it is also not advertising, but something bigger than both. It is recognition of being part of something special in the community. A reunion of sorts. A coming together of your neighbors and friends. That is exactly what a Fair is. It is a big part of making the Fair happen that is bigger than advertising and although you are making a donation that brings our local community together, the value is HUGE.
Affordable... • In comparison to advertising, nothing helps sell the image or product of your company like sponsorship. No where else can you have your name put before so many people for such a low price. It is literally one of the most affordable ways to reach people and here’s the catch. It’s not just another TV/radio commercial or print ad. They associate YOUR COMPANY with the entertainment they are Kids Teaching Kids. enjoying, you are a vital part of their child’s education, you are An FFA student is teaching other part of one of the biggest children about the raising and productions in the community. care of farm animals.
Become part of the memory… • Regardless of what part of the Fair you chose to sponsor, you are making direct contact with thousands of people that will recognize and remember your name because for the time they are at the Fair, you are a big part of their lives. So we are asking you to be a part of this great community event.
Sponsorship Benefits • Your Business Name in front of our 60,000 plus fairgoers in a way they WILL remember. • Be identified as a business that supports their community. • Gain Market share due to effectively advertising your business or service. • More exposure and better cost per person than traditional advertising. • Networking opportunities and other benefits.
The Napa Town and Country Fair is… • A Tradition…for 84 years the Napa Town and Country Fair has remained a family tradition for the residents (and tourists) of the valley. More than 60,000 people visit the Fair each year. Many of our guests plan their vacations around the Fair so they don’t miss any of it ! • High Profile…More people attend the Napa Town and Country Fair than any other public event in the valley, with the most promotional opportunities at any given time. • Family Oriented…For five days and nights at the Napa Town and Country Fair fills the air with wholesome entertainment and a safe environment for toddlers and retirees alike and don’t forget all ages in between! From wild carnival rides to classical music, your Fair offers something for everyone. • Sponsoring your Fair is Smart…With Fair attendance and a large regional advertising area, spanning both Napa and Solano Counties, The Fair offers the perfect opportunity to reach out to your current and potential customers. • Forging Partnerships…We encourage all our sponsors to become an active part of the Fair experience by not only providing financial support, but by becoming part of the event itself!
Our sponsors become much more than just financial Partners, they become family Stage Sponsorship Day of the Fair Sponsorship Budweiser and Tri-Eagle Beverage team up to sponsor not only an entertainment stage, but have banner sponsorship McDonalds supports Kids Day at the in the Grandstands as well. The Fair is home to three Fair with free entrance for kids and entertaining, energetic stages that feature non-stop live special entertainment. Each of the five music, magic shows, dance performances and more! As the days of the Fair is headlined by a sponsor, your stage is named in your honor and your business or organization that allows company name will appear at the stage, proudly and them to showcase themselves to our boldly. Your stage is also listed in all promotional materials. fairgoers!
Special Area Sponsorship • An abundance of special areas and exhibits are available for sponsorship at the Fair. From the Circus and featured attractions to the Wine Gardens and special educational exhibits. There are many exciting and wonderful parts of the Fair that can become your “Own”. Beringer Vineyards sponsored the popular “Dancing in the Streets” promotion for several years.
Partnerships that work… Clover Stornetta has long put smiles on children’s faces by sponsoring “Kids Korner: at the Fair. Of course, the free ice cream cones to all doesn’t hurt either! Coca-Cola becomes the offical “Fair Beverage” by becoming a Fair Sponsor. Their sponsorship of the Children’s Entertainment Lot ties in to their beverage service.
Partnerships that become win/wins… • The Napa Valley Register teamed up with the Fair to provide information to our Fairgoers that makes the Fair experience more enjoyable. While providing this important service, they are also able to promote their newspaper and subscription services and had extended their sponsorship to include the Plaza Stage.
Sponsorship Levels $10,000 “True Gold Friend of the Fair Event Sponsor • Featured editorial (full page) and company logo in the Napa Town and Country Fair Tabloid, distributed to over 30,000 of our county’s residents. • Special Banner/signage noting your company’s name and logo inside the fairgrounds during the Fair • Logo in newspaper ads and mention in spot radio advertising prior to and during the • annual fair as agreed upon. • Mention in general Fair press releases with print logo on promotional pieces such as • flyers, posters and tent cards. • You will receive a minimum of 25 mini ads (copy provided by you) over the grounds PA system by our Voice of the Fair during the run of the Fair • Products or services to be highlighted by utilizing a 10’ x 20’ commercial area to • promote and/or sell your services. • 60 complimentary tickets to the Fair, 20 tickets to the “Gala” preview wine tasting/appetizers celebration and 60 one day parking passes. • Four tickets to events held at the Exposition (maximum $100 value)
Sponsorship Levels Continued $5,000 “Silver Friend of the Fair” Premium Area Sponsorship • Special one-quarter page editorial in the Napa Town and Country Fair Tabloid that is distributed to over 30,000 of our county’s residents. • Logo in newspaper ad and other print ads prior to and during the annual fair. • You will receive a minimum of 15 mini ads (copy to be provided by you) over the grounds PA system during the run of the fair. • Products and services to be highlighted by utilizing a 10’ x 10’ commercial area to promote and/or sell your services. • 30 complimentary tickets to the Fair, 30 tickets to the “Gala” preview wine tasting/appetizer celebration and 30 one day parking passes.
Sponsorship Levels Continued • $2,500 “Day at the Fair” Sponsorship • Special listing in the Napa Town and Country Fair Tabloid as the “Day” sponsor, including logo. • The fair will also design at your expense (unless provided by you) and hang a banner which reads “WELCOME TO YOUR NAPA TOWN & COUNTRY FAIR FROM YOUR FRIENDS AT….(your company name)”. This large eighteen foot banner will fly over the main walkway of the fairgrounds and will be proudly displayed on your day! • You will receive a minimum of 10 mini ads (copy supplied by you) over the grounds PA system on your “Day” • A 10’ x 10’ booth located at the Third Street entrance on your Day to promote your business or service organization. A great place to hand out coupons or your business goodie bags. • 20 complimentary tickets to the Fair, 10 passes to the “Gala” preview wine tasting celebration and 20 one day parking passes.
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