MYST E RY GUE ST L E ARNI NGS Vie nna Baptist Chur c h Apr il 2016
WHO WAS AMONG US? Age s 29 – 54, mostly in the ir 20’s, ave r age age 35 E thnic bac kgr ound: Afr ic an Ame r ic an, Hispanic , Cauc asian Date Range of visits: F e b 21 thr u Apr il 10, 2016 T otal gue sts: 12 All 1 st time visitor s Pr e vious c ontac t with this c hur c h – none at all 5 Male s and 7 F e male s F or me r c hur c h bac kgr ound: 6 Catholic s, Pr e sbyte r ian, Anglic an, Je hovah Witne ss, None Re c e nt c hur c h atte ndanc e : Half atte nde d in past 6 months (mostly those w/ Catholic bac kgr ound), but 11/ 12 r e gar de d the mse lve s as “unc hur c he d”.
E ACH GUE ST WAS ASKE D T O COMPL E T E AN ONL INE SURVE Y CAPT URING T HE IR E XPE RIE NCE . HE RE ARE T HE IT E MS T HE Y ASSE SSE D: Community Spe ake r 1. 9. Awar e ne ss 10. Post- se r vic e Signage atmosphe r e 2. Gr e e ting upon ar r ival 11. Infor mation 3. Pr e - se r vic e 12. F r ie ndline ss 4. atmosphe r e 13. Childr e n’s/ Youth Se ating ministr y 5. Music 14. Dive r sity and Outr e ac h 6. In se r vic e gr e e ting 15. Re tur n 7. Me ssage 16. Ove r all e xpe r ie nc e 8.
<6.50 6.50 - 7.00 7.01 - 7.50 7.51 - 8.00 > 8.00 Ve r y Poor Poor F air Good Ve r y Good L E GE ND F OR RE L AT IVE RANKING OF IT E MS
T hre e Hig he st Ca te g orie s Anything Ove r 7.51 Conside re d Good Cate gor y Vie nna Inde x: Inde x: 10 Baptist L ike Size d All 9 8 Chur c h Chur c he s Chur c he s 7 6 5 Se ating 9.25 7.93 7.93 4 3 Childr e n’s 8.83 6.82 6.95 2 & Youth 1 Ministr ie s 0 Se ating Childr e n's & Spe ake r Spe ake r 8.75 7.87 7.88 Youth Ministr y VBC Similar Size Chur c he s All Chur c he s T OP T HRE E ARE AS OF RE L AT IVE ST RE NGT H
T hre e L owe st Ca te g orie s Anything Unde r 7.01 Conside re d Poor 8 Cate gor y Vie nna Inde x: Inde x: All Baptist L ike Size Chur c he s 7 Chur c h Chur c he s 6 5 Community 6.33 6.41 6.41 4 Awar e ne ss 3 2 Dive r sity & 6.67 6.37 6.38 Outr e ac h 1 0 Signage 6.67 6.99 7.17 Community Dive r sity & Signage Awar e ne ss Outr e ac h VBC Small Chur c he s All Chur c he s T OP T HRE E ARE AS F OR IMPROVE ME NT
Ite m VBC Similar Size d Chur c he s All Chur c he s 6.33 6.41 6.41 Community Awar e ne ss 6.67 6.99 7.17 Signage 8.00 8.11 7.93 Gr e e ting upon ar r ival 7.75 7.82 7.53 Pr e - se r vic e atmosphe r e 9.25 793 7.93 Se ating 7.75 7.00 7.14 Music 8.58 7.55 7.41 In se r vic e gr e e ting 8.17 7.54 7.59 Me ssage 8.75 7.87 7.88 Spe ake r 8.50 7.81 7.36 Post se r vic e atmosphe r e 8.00 7.35 7.51 Infor mation 8.50 8.27 7.91 F r ie ndline ss 8.83 6.82 6.95 Childr e n’s/ Youth ministr y 6.67 6.37 6.38 Dive r sity & outr e ac h 6.83 6.92 6.93 Re tur n 7.42 7.33 7.30 Ove r all e xpe r ie nc e VBC RE SUL T S VS. OT HE R CHURCHE S
Could folks at a loc al busine ss give you dir e c tions to the c hur c h? 6.45 How we ll c ould the y dir e c t you to the c hur c h loc ation? 6.4 What sor 6.35 t of info c ould the y give you about the c hur c h? 6.3 Do the y e ve n know of the c hur c h’s e xiste nc e ? 6.25 VBC Small Chur c he s All Chur c he s OVE RAL L SCORE - 6.33 out of 10 COMMUNIT Y AWARE NE SS F E E DBACK
Did the c hur c h’s signage le ad you whe r e you ne e de d to go? 7.3 Was the r e a sign outside whe n you 7.2 7.1 ar r ive d? 7 6.9 We r e wor ship time s liste d and e asy to 6.8 r e ad? 6.7 6.6 We r e the ir signs indic ating whe r e to par k, 6.5 6.4 and whic h door to e nte r ? VBC Small Chur c he s All Chur c he s We r e the r e signs inside dir e c ting you to the wor ship spac e , r e str ooms, c hildr e n’s ar e a, e tc .? Ove r all Sc or e - 6.67 out of 10 SIGNAGE
8.15 How satisfie d we r e you with the pr e - 8.1 se r vic e gr e e ting? 8.05 8 Was the r e a de signate d gr e e te r to initially 7.95 we lc ome you? 7.9 Was the r e a gr e e te r at the e ntr y of the 7.85 wor ship c e nte r ? 7.8 VBC Small Chur c he s All Chur c he s How did the y we lc ome you, and did it fe e l sinc e r e ? OVE RAL L SCORE - 8.00 out of 10 GRE E T ING UPON ARRIVAL
How was the ove r all hospitality be for e the 7.85 7.8 se r vic e be gan? 7.75 7.7 Was the atmosphe r e / mood/ vibe inviting 7.65 7.6 and we lc oming? 7.55 7.5 Did you fe e l like par t of the gr oup? 7.45 7.4 How did this affe c t your e xpe c tations for 7.35 VBC Small Chur c he s All Chur c he s the wor ship se r vic e ? Ove r all Sc or e - 7.75 out of 10 PRE - SE RVICE AT MOSPHE RE
How was the ove r all se ating e xpe r ie nc e ? 9.5 9 We r e the se ats c omfor table with ple nty to c hoose fr om or too fe w? 8.5 8 How c lose ly did the folks sit to e ac h othe r ? We r e the y pac ke d toge the r or 7.5 c omfor tably spr e ad out? 7 VBC Small Chur c he s All Chur c he s Ove r all Sc or e - 9.25 out of 10 SE AT ING
How we ll did the music appe al to you? 8 What style of music did you 7.8 e xpe r ie nc e ? 7.6 Did the music ians/ voc alists/ c hoir 7.4 se e m 7.2 sinc e r e about the ir par t of the se r vic e ? 7 We r e the pe ople in atte ndanc e 6.8 e ngage d/ paying atte ntion? 6.6 What age gr oups did you think would VBC Small Chur c he s All Chur c he s most e njoy the music ? Ove r all Sc or e - 7.75 out of 10 MUSIC
How did you fe e l about the in- se r vic e gr e e ting? 8.8 8.6 Did it inc lude a for mal gr e e ting fr om 8.4 8.2 the pulpit, visitor r e c ognition, shaking 8 7.8 hands with othe r s, e tc . 7.6 7.4 Was the gr e e ting sinc e r e ? T oo little , 7.2 too muc h, just r ight? 7 6.8 Or , no gr e e tings at all? VBC Small Chur c he s All Chur c he s Ove r all sc or e - 8.58 out of 10 IN SE RVICE GRE E T ING
How appe aling was the me ssage to you? 8.3 8.2 What was it about? 8.1 8 7.9 About how long was the me ssage ? 7.8 7.7 How e asy was the c onc e pt to gr asp? 7.6 7.5 7.4 How r e le vant was it to you? 7.3 7.2 How e njoyable / inte r e sting was the VBC Small Chur c he s All Chur c he s me ssage ? Ove r all sc or e 8.17 out of 10 ME SSAGE
How we ll did the spe ake r c ommunic ate 9 8.8 the me ssage ? 8.6 How we ll pr 8.4 e par e d and c omfor table was 8.2 the spe ake r ? 8 Was the pr 7.8 e se nte r e asy to liste n to and 7.6 unde r stand? 7.4 VBC Small Chur c he s All Chur c he s We r e any visual aids use d (vide os, pr ops, dr ama, e tc .)? Ove r all sc or e - 8.75 out of 10 SPE AKE R
Ove r all hospitality afte r the wor ship 8.6 se r vic e 8.4 8.2 Was the mood/ atmosphe r e / vibe 8 7.8 inviting for you? 7.6 7.4 Did anyone inte r ac t with you? 7.2 7 How did this time affe c t your ove r all 6.8 impr e ssion of the c hur c h? 6.6 VBC Small Chur c he s All Chur c he s Ove r all sc or e - 8.50 out of 10 POST SE RVICE AT MOSPHE RE
How we ll did the y provide informa tion a bout 8.2 prog ra ms a nd se rvic e s for you? 8 Wha t type s of informa tion we re provide d? 7.8 Wa s the re a wa y to le a ve your c onta c t informa tion with the c hurc h? 7.6 In wha t wa ys did the y a tte mpt to provide 7.4 informa tion to you? 7.2 Doe s the c hurc h ha ve a n e ffe c tive soc ia l me dia 7 pre se nc e or we bsite ? VBC Small Chur c he s All Chur c he s Wha t info is on the ir we bsite Wha t e lse would you like to se e on the we bsite ? Ove ra ll sc ore - 8.00 out of 10 INF ORMAT ION
8.6 8.5 How fr ie ndly was the c hur c h to you 8.4 8.3 dur ing your visit? 8.2 How we lc ome did you fe e l? 8.1 8 7.9 7.8 Ove r 7.7 all sc or e - 8.50 out of 10 7.6 VBC Small Chur c he s All Chur c he s F RIE NDL INE SS
Rate your impr e ssion of this ministr y ar e a. 10 Conside r issue s like – safe ty, c le anline ss, 9 8 e asy to loc ate , staffing) 7 6 Would you fe e l c omfor table le aving your 5 4 c hild in the ir c ar e ? 3 2 What infor mation was available to he lp you 1 0 make this de c ision? VBC Small Chur c he s All Chur c he s Do you think your c hildr e n would e njoy the ir time the r e ? Why? Ove r all sc or e - 8.83 out of 10 CHIL DRE N’S/ YOUT H MINIST RY
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