MoPOP NY P NYC LANDMARKS PRESERVATION COMMISSION BOARD HEARING - PowerPoint PPT Presentation

MoPOP NY P NYC LANDMARKS PRESERVATION COMMISSION BOARD HEARING 07.24.18

LANDMARKS PRESERVATION COMMISSION AGENDA  MoPOP Vision - Video Presentation  Location  Landmarks Preservation Commission Submission - Overview  Timeline  Q&A  Appendix - Project Timeline - Team Introduction 2

LOCATION FOR A NEW CULTURAL INSTITUTION 4

HISTORY 5

HISTORY 6

188 MADISON AVENUE MoPOP Area 7

NEW WORK SUMMARY th Street 1. New Entry on 34 th Street 2. New Marquee on 34 3. New Banner Signage 4. New Arched Infill Banner 5. New T ransom Sign at Madison Entry 3 6 2 6. Updated Flag 4 5 7 7. Restored Fabric Awnings 1 8

AWNINGS 9

ENTRIES ORNAMENT AL UTILIT ARIAN HISTORIC CANOPY ON E. 35TH HISTORIC MARQUEE ON MADISON AVENUE Single Bay , 5’ Deep Multiple Bays, 5’ Deep Single Bay , 14-16’ Deep Single Bay , 18-20’ Deep 10

PRECEDENT / LPC-Approved Canopies 11

PRECEDENT / LPC-Approved Banners 12

PRECEDENT / Museum Entrance Identity Examples Various Cities 13

MoPOPCONDO / Entry Level Existing Open-T o-Below Condition Proposed Ground Level Replacement 14

NEW ENTRY & MARQUEE E. 34 th Street EXISTING EXISTING PROPOSED 15

MARQUEE SECTION Brushed Extruded Letters Stainless Steel Translucent Illuminated Slab Polycarbonate 12’-0” Concealed Internal Structure Face of Interior Wall Glass Storefront Low-Iron Glass Face of Glass Face of Letters [Heights of respective elements provided on the following page] 16

MARQUEE DETAIL E. 34 th & MADISON 20” 42” 26” 11” 19’-0” 15’-2” 16’-4” Marquee Elevation 17

NEW BANNER SIGNAGE E. 34 th & MADISON 3’-10” Banner 25’ Banner Connection Detail Banner Elevation 18

NEW ARCHED INFILL BANNER E. 34 th Street Arched Fabric Banner EXISTING EXISTING PROPOSED PROPOSED DETAIL 19 19 06.28.18 | MoPOP New York City

NEW TRANSOM SIGN SAMPLE GLASS-APPLIED LETTERING EXISTING FLAG ½” Thick Cut Lettering Painted Aluminum EXISTING PROPOSED 20

BUILDING ELEVATIONS 34 th Street: Existing Elevation 21

BUILDING ELEVATIONS 34 th Street: Proposed Elevation 22

BUILDING ELEVATIONS Madison Avenue: Existing Elevation 23

BUILDING ELEVATIONS Madison Avenue: Proposed Elevation 24

PROPOSED / 34 TH & Madison 25

PROPOSED / 34 TH & 5 TH 26

PROPOSED / Madison Avenue 27

THANK YOU FOR YOUR SUPPORT 28

MoPOP NYC APPENDIX 29 29

PROJECT TIMELINE Ju July 2 2019 Aug 2 Au 2018 Jan 2 Ja 2020 50% CDs Exhibit Building Permits Complete Concept Complete Oct 2 Oc 2018 Dec ec Sept 2 2021 May 2 2018 Schematic 2019 Museum Construction Owner A Authoriza zation t to Design NYPL Complete Proceed eed w wit ith D Des esig ign Complete Moves April 2 Ap 2020 May 2 2022 Out Shell/Core Construction Museum Grand Starts Opening Event June - Ju July 2 2018 July 2 Ju 2020 LPC / Comm. 5 Feb 2 2019 Ja Jan 2 2020 Exhibit Ma Mar 2 r 2022 Public Hearings Design Dev. Demolition Fabrication Target Museum Soft for Façade Approval Complete Starts Starts Opening May 2 2018 Feb 2 2021 Feb 2 2022 Target Landmark (LPC) Dec 2 ec 2019 Interior Construction Exhibit Installation Submissions for Façade CDs 100%, Bidding, Starts Complete Project Goes Public GC Award, Final al K Key O Owner er Authorization on P Point P Prior or t to Approvals Con onstruction on S Start Construction Activities Owner Milestones 30 30

MEET THE TEAM The MoPOP team, directed by executives on behalf of Vulcan Inc., a Paul G. Allen company, includes designers with deep museum expertise as well as seasoned real estate and construction professionals with New York City expertise: Museum Operator Vulcan Arts & Entertainment MoPOP East LLC Real Estate Manager / Owner Vulcan Real Estate 188 Madison Avenue LLC Project Architect / MEP Engineers SmithGroup JJR Exhibit Designers Kossman deJong – Lead Designer ART+COM – Special Media Installations Squint/Opera – Media Designer Skolnick – Interpretative Content / PM Mark Heinz Lighting – Exhibit Lighting Curious Beast – X Space Design General Contractor / Construction Manager Structure Tone Project Manager MGAC 31 31

MoPOP The Museum of Pop Culture is a leading-edge nonprofit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture. With its roots in rock 'n' roll, MoPOP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programs, using interactive technologies to engage and empower our visitors. At MoPOP, artists, audiences and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time.  MoPOP opened in Seattle, WA in 2000 – 18 year operating history exploring rich history of popular culture  MoPOP NYC will be a second location, with a differentiated and authentic local focus  Anticipated annual NYC attendance of over 750,000 visitors  Extensive created arts and educational experiences planned for the local student population 32

VULCAN REAL ESTATE Seattle-based Vulcan Real Estate directs all real estate investment activities for Vulcan Inc., a Paul G. Allen company  Development of over $2.9 billion diversified portfolio of high-performing quality assets including office, cultural institutions, mixed-use, residential and bio-tech projects  Integrated team of 40 real estate professionals offers a full range of development and portfolio management services from urban planning to build-to-suit construction, leasing, and asset repositioning for both Vulcan for-profit and non-profit entities  33 projects delivered to date comprising over 8.0M square feet of space  Pipeline of 5.6M SF including 3,100 residential units  Numerous awards for development and design excellence from AIA, NAIOP, Real Estate Forum, USGBC, ULI and Seattle Business organizations 33

SMITHGROUPJJR Our mission is to create a legacy of inspiring places that enhance the environment and enrich the human experience. We work together to create well-thought, well- crafted places that artfully balance beauty with function. Our dedicated Cultural Practice is unique to the industry. Significant Recent Cultural Projects Include  National Museum of African American History and Culture, Smithsonian Institution  Museum of the Bible  White House Visitors Center  International Spy Museum  National Museum of the American Indian, Smithsonian Institution  Normandy Battlefield Cemetery Visitor Center  Washington National Cathedral Visitor Gateway 34

KOSSMAN.DEJONG At Kossmann.dejong we tell stories through well-designed spatial experiences. Our innovative narrative environments connect people, create memories, build skills and make places. Places of drama, entertainment and intellectual challenge. We are driven by telling stories that matter. World-renowned exhibition architects that create memorable places through light, graphic, interactivity, movies, sound design and creative installations. Key completed museums include:  Micropia – Artis Zoo, Amsterdam, The Netherlands  Danish National Maritime Museum, Helsingor, Denmark  Museum for Communication, Bern, Switzerland  Wonderrooms 2.0, the Hague, Netherlands  Level Green, Wolkfsburg, Netherlands 35

STRUCTURE TONE Recognized as a proven leader in completing challenging and complex renovation and interior projects in NYC.  Founded in New York in 1971 with extensive local operating history as a general contractor and construction manager  Total organization of 1,800 staff with 584 professionals in the NYC area  $4 Billion in annual construction volume, with over 1,500 annual projects  Top 20 construction company by Engineering News Record (ENR)  Core values focused on client first approach, innovation, collaboration, safety, excellence, integrity and transparency  Extensive museum and cultural relevant experience including MoMA, Saint Patrick’s Cathedral, Philadelphia Museum of Art, Irish Arts Center, Alvin Ailey Dance Foundation 36

MGAC “Missions made real.” Our success is rooted in hiring exceptional people who are driven to do exceptional work on once in a lifetime projects - with integrity, creativity and commitment. Our experts are on the ground driving results, facilitating difficult conversations, making hard calls and building consensus around a shared vision.  Specialty project and program management expertise since 1996 to assist both private and public sector clients  Expertise with cultural, corporate, commercial, educational, governmental and non-profit institutions  Team of 150 professionals with experience in planning, managing, cost control and project delivery  Significant clients include: Time Warner Cable, National Intelligence Agency, the Spy Museum, Salamander Resort & Spa, Hilton, Catholic University of America, CSC, Marriott Hotels, Ann, Inc., American Greetings, House of Sweden, White House Visitor Center 37

NEW ARCHED INFILL BANNER - ALTERNATE E. 34 th Street Arched Fabric Banner PREFERRED ALTERNATE A Full Height Split At Spandrel 38