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Mobility DNA AN ENTERPRISE MOBILITY ECOSYSTEM EMC Global Marketing April, 2015 THE REALITY OF MOBILITY The productivity and profitability of a company relies on the functionality of its mobile solution. 2 Zebra Confidential: For


  1. Mobility DNA AN ENTERPRISE MOBILITY ECOSYSTEM EMC Global Marketing April, 2015

  2. THE REALITY OF MOBILITY The productivity and profitability of a company relies on the functionality of its mobile solution. 2 Zebra Confidential: For Internal Use Only

  3. WHAT DO YOUR BUYERS NEED? When it comes to mobility, your prospects are looking for a solution that will: $690.9 • Lower risk BILLION • Reduce cost • Simplify operations • Improve productivity, efficiency and efficacy • Enhance customer service 3 Zebra Confidential: For Internal Use Only

  4. WHAT IS STOPPING YOUR BUYERS? Differentiation increasingly comes from beyond a hardware solution. 4 Zebra Confidential: For Internal Use Only

  5. MOBILITY DNA CREATING PRODUCTIVITY FROM MOBILITY IN ADDITION TO PURPOSE-BUILT, MOBILE DEVICES, WE OFFER EVERYTHING NEEDED TO SIMPLIFY MOBILITY. 5 Zebra Confidential: For Internal Use Only

  6. Mobility DNA: What’s Inside? MOBILITY DNA Applications Development Tools Utilities Lower risk and expense with purpose built Gain the ease of consumer smartphone Using our robust set of utilities, companies ready-to-use enterprise applications – all platforms, without sacrificing the critical gain simpler management, tighter security, backed by Zebra. Trust these vetted data functionality of enterprise solutions. and enhanced product performance. industry-specific applications to help you Building, promoting, and delivering Which collectively keeps workers – and optimize productivity and operations. applications is the backbone of Zebra business – moving forward. ISV’s. Our goal is to make their job easier and more efficient. AppGallery RhoMobile SimulScan TekSpeech Pro EMDK for Android All-Touch Terminal Emulation Workforce Connect Enterprise Browser PowerPrecision Battery Mobility Extensions (Mx) Swipe Assist Stage Now ShareCradle 6 Zebra Confidential: For Internal Use Only

  7. Mobility DNA: Application by Vertical DNA Cost T&L Manufacturing Retail Healthcare AppGallery EMDK for Android Enterprise Browser Mobility Extensions (Mx) PowerPrecision RhoMobile Suite ShareCradle SimulScan All-Touch Terminal Emulation StageNow Workforce Connect Swipe Assist TekSpeech Pro Free Freemium* Premium Good Applicability Excellent Applicability 7 Zebra Confidential: For Internal Use Only

  8. WHAT DO OUR COMPETITORS LACK? Rely on third party for all needs outside of barcode scanning Not as extensive a portfolio, development tools do not compare to RhoMobile No hardware Security and repairs are limited to Toughpad Lack apps, utilities and development tools Not designed for enterprise use, high churn rate, rely on third parties for app capabilities, software and support limited to iPhone and iOS only Not designed for enterprise use, high churn rate, rely on third parties for app capabilities, apps are not vetted, development tools do not compare to RhoMobile 8 Zebra Confidential: For Internal Use Only

  9. WHY IS MOBILITY DNA IMPORTANT? Mobility DNA is a comprehensive mobility solution that includes everything enterprises need: • Simplified deployment • Reduced time, cost, risk and complexity • Increased ROI • Improved productivity • Increased customer satisfaction 9 Zebra Confidential: For Internal Use Only

  10. WHERE DOES MOBILITY DNA FIT IN YOUR SALES CONVERSATION? If you are only selling one piece of our entire mobility solution, you are missing the biggest differentiator we have against our competition. With Mobility DNA, you can offer your customers a true, end-to-end mobility solution. 10 Zebra Confidential: For Internal Use Only

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