MOBILE PAYMENT & NFC Ozgur OZVARDAR General Manager, VeriFone - PowerPoint PPT Presentation

MOBILE PAYMENT & NFC Ozgur OZVARDAR General Manager, VeriFone Middle East & Northern Africa

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FACTS More than 1.2 billion NFC phones shipped by 2017 Global NFC retail payments will be $11billion by 2017 (4.7 times 2012) 86% of payment terminals will support NFC by 2016 By 2015 NFC technology will be the most used solution for mobile payments

MOBILE PAYMENTS-VALUE PROPOSITION Speed Convenience Replaces - Wallet - Cash - Tickets - Stored value cards - Loyalty cards - Coupons

MAJOR PLAYERS ARE REACHING CONSUMERS WITH M-COMMERCE APPLICATIONS Consumers with multiple wallets, apps and programs will come to merchants expecting greater interaction Mobile players Financial institutions WEB/Social Media Couponing Alternative Payments Loyalty&Marketing

VeriFone VAS Gateway Bringing together the Eco-system Services& Acceptence inputs Mobile Payment Wallet Gateway Mobile App ECR Physical Terminal Card Estate Management Reporting Manuel Key E-commerce User and Wallet Entry Mobile Marketing Management Platform Business Intelligence Dashboard

PAYMEDIA MOBILE MARKETING PLATFORM Campaign Definition •Location based (NFC, Geo - Location) •Profiling (Gender, Age, Shopping habits) •Demographics Customer Login and User Interface (Merchant, service provider, CPG, etc.) Portal/Campaign Management System

MOBILE MARKETING PLATFORM -KEY BENEFITS Smart Campaigns Allow retailers, brands and media buyers to define effective, segmented campaigns Location-based, contextual, behavioral targeting Demographic/psychographic profiles Full control Self-service tools for distributing campaigns – no need for coupon brokers or group buying providers Ultimate flexibility – supports any offer type (e.g. 50% off, 2 for 1, 10th item free) Increased loyalty Acquire new loyalty program members from valuable user base Increase value to consumers through enhanced targeting and mobile delivery Measurable Campaigns Full reporting of offer views, and redemptions Full system integration Terminals are updated automatically with new offers upon creation Terminals integrated to retail POS Tier 1 retailers’ internal campaign mgmt systems integrated with distribution system Save paper and cost Replace cumbersome and ineffective paper coupons Drastically cut fulfillment costs

THANK YOU Özgür Özvardar