15 March 2016 Pass it on Week www.passitonweek.com Miriam Adcock Consumer Campaigns recycleforscotland.org.uk @zerowastescot facebook.com/RecycleForScotland
Pass it on Week • Pass it on Week is all about re-use. • It’s a week dedicated to encouraging people to get involved in re-use activity of all shapes and sizes. It could be swapping, sharing, repairing, upcycling or buying second hand
What did we want to achieve? • Events – schools, universities, workplaces, communities, charities and individuals taking action • Awareness – maximise social media and PR to get message out as wide as possible • Action – people passing stuff on!
What did we do? Provide materials to give people ideas and inspire them…
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What did we do? • Go out and meet people – Joint workshops for European Week for Waste Reduction and Pass it on Week – Aim to bring the toolkit and ‘how to’ guides to life for partners and share learning from 2015 – Glasgow, Edinburgh and Inverness – over 114 registered
What did we do? • Lead by example – Re-use festival in St Enoch’s Centre – Launch of Internal staff online marketplace at Zero Waste Scotland
What else did we do? • Build momentum – ‘Pass it on Week is coming’ press release and some specific to St Enoch event – Regular e-zines to stakeholders. – Provide a website events listing to show all events happening – Local press releases promoting local events – Social media
How did it go? • Events – 378 events (up from 162 in 2015) registered on Pass it on Week website. – Huge range of different events from a wide range of partners.
Swapping events • Clothes swaps • Bike Swap Shops • Seed swap • Green Office Swap Shop • Kitchen equipment swap shop • Book swaps • Children’s book swap • CDs/DVD swaps 217 items were donated and only 54 • Jigsaw swaps were left on the table 2 hours later • Toy swaps
Donation events Donation drives in numerous charity shops, re-use organisation and involvement from businesses such as Lothian Buses in partnership with Fresh Start.
Selling • Bike Jumble Sale at Glasgow Bike Station • 20% off at Tayside ReUsers • 50% off at Instant Neighbour • Kilo sale at Bute ReStyle
Repairing • Teddy Bear (and Hippo) Hospital, Glasgow • IT repair • Textile repair • Bike repair • Furniture repair
Upcycling • Furniture repair & upcycling at Transform • Turn a t-shirt into a bag • Upcycling bicycle inner tubes • Pallet workshops
Other • Launch of loyalty scheme • Launch of ‘Good to Go’ scheme in food venues • Social media upcycling competition • Film nights
St Enoch Event, 5-6 March 2016 • Hosted by John Amabile, with main programme featuring interviews on PIOW, Love Your Clothes, Upcycled fashion, 3D printing, Mother of the bride outfit hire, sewing demo & Sugru. • The Empty Shop • Teddy Bear Hospital • Lego swap shop • Lego jewellery making • Sewing workshop • Maklab demo • Sugru demo
PR Coverage - PIOW launch (Eunice Olumide) in Herald, Scotsman, Glasgow Evening Times, Edinburgh Evening News, Kingdom FM - Empty Shop (Sam Heughan/Eunice Olumide) in Daily Record (twice), STV Live, Glasgow Evening Times, The Herald, The Sun - Lego swap in Glasgow Evening Times - Teddy Bear Hospital in Scotsman, Herald, Glasgow Evening Times and some local press
Social media - Twitter Tweets using #passitonweek
Social media - facebook
Impact? • Continuing to establish Pass it on Week as a vibrant, exciting fixture in the waste calendar and garnered loads of support to build on for future years • Generated lots of local action, media coverage, social media activity. • Increasing re-use activity?
CRA members • Did you get involved? • How was it for you? • How could we involve/benefit the Charity sector more in future?
And finally …
Thank you. zerowastescotland.org.uk @ZeroWasteScot
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