Mid West Industry Road Safety Alliance Industry, Police, Local and State Government working together to improve road safety in Western Australia’s Mid West region Bernie Miller Main Roads WA, Regional Manager Transafe WA Forum 24 November 2014
• Late 2011 - The Mid West Industry Road Safety Alliance (MWIRSA) was formed • September 2012 - Officially launched by the Minister for Road Safety Liza Harvey MLA
• Modelled on existing two Industry Road Safety Alliances in the state – South West and Pilbara regions • Has developed into a truly Mid West Arrangement, to specifically address the issues important to Geraldton and the surrounding region.
• The Alliance brings together main industry bodies, local and relevant state government agencies that have a responsibility in road safety • Role – to facilitate a regional response to the State Road Safety Strategy Towards Zero (2008-2020) • Share knowledge and resources to improve road safety in the Mid West region for all road users
The Current Chair Danielle van Kampen – Sinosteel Midwest Corporation
The Issue • Highest priority issue for the Mid West is the interaction between trucks and light vehicles • In the five years to 31 Dec 2012, a total of 2880 crashes occurred on Mid West roads, of which 322 (11%) involved with heavy vehicles • In the same period 40 fatalities occurred, of which 10 involved interactions with trucks – 25%!
• ‘Tame the Beast’ road safety educational campaign developed by MWIRSA educating the safe overtaking of heavy vehicles on single lane roads • Two campaigns - The Backseat Driver - Dave the Truckie • Campaign ran for four weeks on GWN and Orana Cinemas in Geraldton – 2013 & 2014 during peak holiday periods
Tame the Beast – The Backseat Driver
Tame the Beast – Dave the Truckie
Other MWIRSA ‘WINS’ • Advocate for State government funding to replace the Greenough Bridge (2012) Road Safety Campaigns • We Want You to Be Everlasting - Email blast – sent to over 160 contacts ranging from roadhouses, tourist information centres, regional tourism organisations, campervan and 4WD associations - Facebook – 428 people reached and 37 shares
Fit for the Trip Campaign • New Fatigue Campaign – 45 seconds and 15 seconds bookend • Launch date – Thursday 25 September at Orana Cinema, Geraldton • Cost of production = $22,000 • Filmed outside of Dongara, Mid West
Fit for the Trip • Addressed the signs of fatigue whilst driving and the remedy for fatigue is Sleep • Orana Cinemas – screened 25 September – 11 October 2014 (16 sessions per day) • GWN & 7TWO – screened 26 September – 12 October 2014 (101 spots)
Fit for the Trip – Part I
Fit for the Trip – Part II
Other MWIRSA ‘WINS’ • Event - Mingenew Show - 18 & 19 September 2014 - Showcase new campaign ‘Fit for the Trip’ - Colouring Competition - MRWA OverSize Over Mass (OSOM) postcards/posters
• Interested in becoming a member? – Membership Packs • Facebook – Like Us on Facebook www.facebook/com/MWIRSA
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