metrorail system signage preliminary design concept
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METRORAIL SYSTEM SIGNAGE PRELIMINARY DESIGN CONCEPT PROPOSAL Rethinking Wayfinding for an Expanding Rail System BACKGROUND The existing signage system was evaluated for its effectiveness and suitability for use in an expanding system.


  1. METRORAIL SYSTEM SIGNAGE PRELIMINARY DESIGN CONCEPT PROPOSAL Rethinking Wayfinding for an Expanding Rail System

  2. BACKGROUND • The existing signage system was evaluated for its effectiveness and suitability for use in an expanding system. • Deficiencies were found in the areas of ADA-compliance, design and cost. • A design concept proposal was developed to address findings. • The proposal was presented to internal review panels to evaluate its effectiveness. • The review panels found the proposal effectively addressed evaluation findings and recommended the proposal be given further consideration.

  3. EVALUATION CRITERIA 1. Message 2. Design 3. Location

  4. STATION AHEAD LIST SIGNS (SAL) Rethinking Wayfinding for an Expanding System

  5. EXISTING SAL DESIGN FINDINGS 1. Layouts are not intuitive. 2. Information is not visually prioritized. 3. Information is not uniform. 4. Layouts are not suitable for all applications. 5. 182 custom layouts are required to outfit the system. 6. Sign locations are not consistent. 7. Not all signs are ADA-compliant. 8. High production costs.

  6. EXISTING SAL DESIGN

  7. NEW SAL SIGN DESIGN FEATURES • Layouts are intuitive. • Information is visually prioritized and uniform. • Layouts are suitable for all applications. • 14 layouts can outfit the system. • Sign locations are consistent. • Signs are ADA-compliant • Significantly lower production costs and time.

  8. PROPOSED SAL DESIGN REGIONS 1 5 1. RED LINE : East-West 2. ORANGE/SILVER/BLUE : East-West 2 3. BLUE : East-West 4. BLUE : East-West/ YELLOW : North-South 5. YELLOW/GREEN : North-South 6. GREEN : North-South 3 7. YELLOW : North-South 6 4 7

  9. EXISTING SAL DESIGN

  10. PROPOSED RED LINE SAL DESIGNS

  11. PROPOSED ORANGE/SILVER/BLUE LINE SAL DESIGNS

  12. PROPOSED BLUE LINE SAL DESIGNS

  13. PROPOSED BLUE/YELLOW SAL DESIGNS

  14. PROPOSED YELLOW/GREEN LINE SAL DESIGNS

  15. PROPOSED GREEN LINE SAL DESIGNS

  16. PROPOSED YELLOW LINE SAL DESIGNS

  17. PROPOSED COMBINATION SAL-ADVERTISING DISPLAY CASES

  18. COMPARISON OF VERBAL DIRECTIONS “How do I get from Washington National Airport to Takoma S tation?” Existing 1. “Catch the Yellow Line to Greenbelt, 2. Transfer at Fort Totten, 3. Catch the Red Line to Glenmont, 4. Get off at Takoma.” Proposed 1. “Catch the Northbound Yellow Line to Fort Totten, 2. Transfer to the Eastbound Red Line, 3. Get off at Takoma.”

  19. COMPARISON OF VERBAL DIRECTIONS “How do I get to Waterfront Station from Wiehle Avenue?” Existing 1. “Catch the Silver Line to Largo Town Center, 2. Transfer at L’Enfant Plaza, 3. Catch the Green Line to Branch Avenue, 4. Get off at Waterfront.” Proposed 1. “Catch the Eastbound Silver Line, 2. Transfer at L’Enfant Plaza, 3. Catch the Southbound Green Line to Waterfront.”

  20. WALL-MOUNTED STATION NAME SIGNS Rethinking Wayfinding for an Expanding System

  21. EXISTING STATION NAME SIGN DESIGN FINDINGS • Layouts are not intuitive. • Information is not visually prioritized and uniform. • Layouts are not sustainable. • Signs are oversized. • Signs require supplemental signage. • Not all signs are ADA-compliant.

  22. EXISTING STATION NAME SIGN DESIGN

  23. NEW STATION NAME SIGN DESIGN FEATURES • Layouts are intuitive. • Information is visually prioritized and uniform. • Layouts are sustainable. • Signs are appropriately sized. • Signs do not require supplemental signage. • Signs are ADA-compliant.

  24. PROPOSED TYPICAL STATION NAME SIGN DESIGN

  25. PROPOSED TYPICAL STATION NAME SIGN DESIGN

  26. PROPOSED TYPICAL STATION NAME SIGN INSTALLATION PATTERN

  27. EXTERIOR WAYFINDING SIGNS Rethinking Wayfinding for an Expanding System

  28. EXISTING EXTERIOR AND INTERIOR WAYFINDING SIGN DESIGN FINDINGS • High production costs • Inconsistent messages and sign locations • Unsustainable designs • Durability

  29. PROPOSED LOCATION OF STATION NAME ON STATION ENTRANCE-PYLONS

  30. CARDINAL DIRECTIONS ADDED TO SYSTEM MAP Existing Proposed

  31. EXISTING MEZZAINE-LEVEL PYLONS

  32. EXISTING MEZZAINE-LEVEL PYLONS

  33. PROPOSED MEZZANINE-LEVEL PYLONS

  34. PROPOSED EMERGENCY-PYLON DESIGNS

  35. EXISTING ADA SYMBOL-SET LOCATIONS ON PYLONS

  36. PROPOSED ADA SYMBOL-SET LOCATIONS ON PYLONS

  37. PROPOSED TYPICAL PLATFORM-LEVEL PYLON DESIGNS

  38. TYPICAL PLATFORM-LEVEL WAYFINDING SIGN DESIGNS Existing Proposed Existing Proposed

  39. TYPICAL PLATFORM-LEVEL WAYFINDING SIGN DESIGNS Typical Existing Typical Proposed

  40. TYPICAL PLATFORM-LEVEL CEILING-MOUNTED WAYFINDING SIGN DESIGNS Typical Existing Typical Proposed

  41. SYSTEM-USE AND TACTILE SIGNS Rethinking Wayfinding for an Expanding System

  42. SYSTEM-USE AND TACTILE SIGNS FINDINGS • Inconsistent messages • Non-ADA compliant designs • Lack of standardized locations • Excessive customization • Cost

  43. MTPD CONTACT SIGN DESIGN Existing Proposed

  44. STATION ENTRANCE PROHIBITION SIGNS – EXISTING WITH RECENT MODIFICATIONS

  45. ENTRANCE-PYLON TACTILE SIGN DESIGNS Existing Proposed

  46. ENTRANCE-PYLON SYSTEM OPERATING HOURS SIGN DESIGN Existing Proposed

  47. STATION ENTRANCE-PYLON ACCESSIBLE ENTRANCE WAYFINDING SIGN DESIGN Existing Proposed

  48. PLATFORM-LEVEL PYLON SERVICE-DIRECTION SIGN DESIGN Existing Proposed

  49. NEXT STEPS 1. Present scheme to impacted internal and external stakeholders for review. 2. Complete implementation and cost analysis. 3. Present scheme and cost evaluation to leadership for approval and funding. 4. Develop procurement strategy and implementation plan. 5. Implement and evaluate scheme. 6. Modify scheme, as necessary.

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