MEMBER EVENT MANAGEMENT COMMUNICATIONS MANAGEMENT SERVICES ONLINE CAREER AMS LEARNING CENTERS SOLUTIONS
Meet Our Speakers John Bacon Nate Brown Dave Bornmann Chief Marketing Officer Senior Group Publisher Director of Business Development Naylor Association Solutions Naylor Association Solutions Naylor Association Solutions
Traditional NDR Generators PRINT DIGITAL SHOW DIRECTORIES MAGAZINE MAGAZINE GUIDES ONLINE CONFERENCE BUYERS’ VIDEO ENEWSLETTERS APPS GUIDES WEBSITE CAREER JOB EXHIBIT SALES SPONSORSHIPS ADVERTISING BOARDS
Poll Question Is your association on track with its 2019 financial goals?
What You Might Be Missing Provide More Expand Your Offer Opportunities Print and Sponsored and “Extras” at Digital Content Ecosystem Your Events
Expand Your Print and Digital Ecosystem MARKETPLACE/ PROGRAMMATIC SPECIAL SECTIONS EMAIL SPONSORS ADVERTISING/ IN PUBLICATIONS RETARGETING
Marketplace/Special Sections in Publications EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Email Sponsors • “Sponsored by” opportunities • Display ad(s) inside an email EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Poll Question Are you familiar with how programmatic advertising can positively impact your non-dues revenue?
Programmatic Advertising Ad sales on association’s website or career center EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Retargeting Retargeting campaigns connect advertisers with your members and site visitors all across the web after leaving your site EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Programmatic Advertising/Retargeting Retarget to visitors Geo-fence the who left without event location registering Event Webpage Build prospecting Post event campaign to attract Register marketing new registrants EXPAND YOUR PRINT AND DIGITAL ECOSYSTEM
Offer Sponsored Content PRINT OR DIGITAL ADVERTORIALS/ WEBINARS/ PODCASTS SPONSORED SEMINARS CONTENT SPONSORING RESEARCH EDUCATION PAPERS SOCIAL MEDIA PROGRAMS OR SURVEYS WITHIN YOUR LMS
Print or Digital Advertorials/Sponsored Content OFFER SPONSORED CONTENT
RESEARCH WEBINARS/ PODCASTS SOCIAL MEDIA PAPERS SEMINARS OR SURVEYS OFFER SPONSORED CONTENT
Webinar & Educational Content Sponsors Registration Landing Page Presentation OFFER SPONSORED CONTENT
Provide More Opportunities and “Extras” at Your Events EVENT EXTRAS/ NON- UPGRADES EVENT TRADITIONAL SPONSORSHIPS SPECIAL PRICING EVENTS THROUGH AMS
Leverage Your Captive Audience Exclusive Booth T-Shirts Session Literature Sponsorships Sales Attendance EVENT EXTRAS/UPGRADES
Virtual Career Fairs Excellent Networking Opportunity Face-to-Face Meetings Valuable Connections Nurturing Relationships NON-TRADITIONAL EVENTS
Exchange Events • Complement your existing trade show or be its own event • Connects buyers and suppliers in a non- traditional yet effective way NON-TRADITIONAL EVENTS
Creative collaboration creates a true partnership EVENT SPONSORSHIPS
CO-CREATE AN EVENT, BRAINSTORM WITH POP-UPS YOUR SPONSOR PHOTO BOOTHS/ HEADSHOTS EVENT SPONSORSHIPS
WELLNESS INTERACTIVE BREAKS/CLASSES/ ACTIVITIES ACTIVITIES EVENT SPONSORSHIPS
Poll Question Of the areas we’ve discussed today, what are you most interested in learning more about?
Where Do I Get Started? $ $ $ $ $ $ $ Marketplace/special sections of publications Email sponsors Podcasts Webinars Social media selling $ $ $ $ Advertorials/ Research papers/surveys Sponsored education programs Event extras/upgrades sponsored content $ $ $ Wellness breaks Co-create an event CEO lounges Event sponsorships Photo booths/headshots Interactive activities Pop-ups $ $ $ $ $ Programmatic advertising Virtual career fairs Exchange events $ $ $ $ Podcasts* Webinars* Event extras/upgrades in AMS
Learn More Contact Visit Association Email us and set your Account Adviser to learn more up a time to chat Manager or Group best practices Publisher https://www.naylor.com/associationadviser
Thank you Dave Bornmann Chief Marketing Officer dbornmann@naylor.com John Bacon Senior Group Publisher jbacon@naylor.com Nate Brown Director of Business Development nbrown@naylor.com
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