Meet the rest of our team:
2013 Tourism figures: In 12 months May 2012/2013 overseas visits up by 1% approx.56m Expenditure rose by 4% Quarterly change from a year earlier in visits abroad by UK residents
2013 Tourism figures first quarter 2013: • Visits abroad by UK residents Q1, 2013 static at 10.3 million • Leisure continues to be the main reason for UK visits abroad, +1% = 5.8m holiday visits • Visits to Europe increased by 2% • Number nights spent abroad down 1.1% compared with Q1 2012 • Expenditure increased by 3.2% to £6.1 billion • Spending in Europe increased by 4%
2013 UK visits to Lithuania: . Up 21% 2nd quarter, . Reaching 19,800 in total . 6th place in overseas tourism rankings, 5th Germany, 1 to 4th places neighbours . Total British visitors in 2012 65,600 / 37,800 in tourism accommodation 2014 Forecast: • UK visits to EU destinations are expected to increase by 4.0% in 2014 and 4.6% in 2015 • UK figures to Lithuania expected to exceed the growth figures of the rest of the EU. :
STRENGTHS • Accessible: 2hr flight time Regional airport departures 3 airlines inc. 2 low cost carriers • Affordable, 4.04 Litas = £1 GBP / not in Euro • Attractive ( not a stag/hen weekend break ) • Historical, cultural and traditional • The ‘unexplored’ Baltics • Conservative, sustainable tourism development approach • Beach, spa, soft adventure - more than a city break • English widely spoken • Proactive and supportive Embassy • Large number of Lithuanians in the UK
WEAKNESSES • Only low cost airlines, no national airlines • Less well known • Distance between Vilnius and coast • Misconception of attractiveness • Unknown gastronomy • Unknown history and culture
Q2. Have you visited Lithuania and/or its capital city Vilnius in 1,485 UK the past? respondents 52% of respondents perceive Lithuania as a city break 21% a beach holiday 28% as a Baltic Tour 67% are on facebook/26%
Profile of past visitors to Lithuania from the UK 57% female 50% between 35 and 54 yrs old 25% 25 to 34 yrs 20% 55 yrs+ 5% 16 to 24 yrs 51% in management 24% unemployed (retired or non-working spouses) 86% haven't visited the other Baltic States and only 10% had visited Poland
Achievements so far and forthcoming projects…..
UK Leisure Travel Trade 6000 travel agents 1500+ homeworkers 250 tour operators 2 multiples Tui v Thomas Cook Advantage Travel Worldchoice AITO, ABTA, Tourism Society, ITT 10% increase in tour operators programming Lithuania as a stand alone destination
Sponsoring the Responsible Tourism Awards 2013, Best Photographic Entry
• Regular press releases & news • Seminars and meetings • Feature / Editorial Ideas • ANTOR Membership, ANTOR Meets BGTW & Meets the Media • Press Monitoring • Social Media & Blog Networking Most recently the PR team have secured Lithuania a nomination for ‘Best Destination’ at the Responsible Tourism Awards
Food & Travel Media Visit – 8 page feature on Lithuania worth £40,000 AVE and reaching 79,000 readers The Sun Media Visit - Double page, £50,000 reaching 2,2m readers
Negotiations with high profile media publications targeting both the travel trade and consumer titles.
Prizes: • City Breaks • Lithuanian Beer • Martynas CD’s Aims: • Increased awareness • Driving traffic to the website
World Travel Market 2013 – Media and Trade focus Tourism Society Workshop and Tour 2014 Online Travel Training Launch Night
How can you get involved? Fam and press trip hosting Good rates/special offers for tour operators and leisure groups Attend WTM Participate in the UK events
Contact Us! Follow us! Lithuanian Tourism Office in the UK Tel: 020 8877 4516 Fax: 020 8874 4219 Email: lithuania@representationplus.co.uk Website: www.lithuania.travel/uk ‘Lithuanian Tourism Office in the UK’ @visitLithuania
Recommend
More recommend
