Primary Research MEDICAL + Mykala Hayes, Skylar Wells, and Clinton Wray
Our Research Timeline The Hunt for Interview(s) Information We have scheduled an interview with Joe Perazzo, a Or lack thereof... PhD nursing student at UC Small Group Discussion Key Takeaways Gathering a small group of Our findings so far students to discuss how they obtain medical information
The Hunt for Primary Information Research
How is medical information obtained? What does it look like?
We looked around at the Finding Medical typical spots – a doctor’s office, our local pharmacy, Information Kroger’s Little Clinic, a Cincinnati nearby hospital lobby, and online
Physical Locations Cincinnati Dental Walgreens / CVS The Little Clinic Mercy Hospital
Online locations WebMD What We Found Not likely to come ● by unless purposeful search for information Overwhelming and ● sometimes difficult to sort through for important info.
Online locations Mayo Clinic What We Found Symptoms are ● general and vague Higher probability ● for false self- diagnosis
Online locations Medical Brochures What We Found Not likely to come ● by unless purposeful search for information Unapproachable ● Outdated ●
Our Conclusion Little medical information is available to the general public For more detailed information, one is encouraged to seek a medical professional By that point, it could be too late
Small Group Primary Discussion Research
We gathered a group of four UC students for an open-ended discussion in order to find out how they Asking Our Peers access new medical Small Group Discussion information, how much they already know, and their thoughts on exhibits
Student Panel – Finding Medical Information LY BW KG DB Seeks medical information Seeks medical information Seeks medical information Seeks medical information from her parents or her local from his parents or searches from her parents or nursing from his parents, understands pharmacy on Google student friends online information can be misleading
Student Panel – Thoughts on Public Health LY BW KG DB “There’s a thing in Africa, Recent news informed him of “Is Ebola still relevant?” “Does the drought in right?” raised pharmaceutical prices placeholder California count?” Overall unaware and Overall unaware and Overall unaware and Overall unaware and uninterested uninterested uninterested uninterested
Student Panel – Relevance of HIV/AIDS LY BW KG DB Believes is still relevant in Seems “under control” now Believes is less relevant Not as relevant as in the late today’s society placeholder because it is more treatable ‘80s, “defeating itself” Does not feel at risk Does not feel at risk Does not feel at risk Does not feel at risk
Student Panel – What Makes a Good Exhibit? LY BW KG DB “FREEBIES! Free food.” Wearables, buttons and An incentive, feeling like you “All proceeds go to a cause” stickers you can take home are helping a cause Likes the feeling of “entering a Uncertainty brings intrigue, different world” Likes captivating speakers Likes when a story is told audio can draw him in
Student Panel – What Makes a Poor Exhibit? LY BW KG DB When the advertising over- Wants something more than When the advertising over- Wants more than a place full sells and expectations are not to listen to a speaker, needs to sells and expectations are not of people trying to sell things. met. Also when no new be more engaged to have a met. Also, monotone speakers (Ex. Comic-Expo had few free information is provided. good time are not engaging. and social events)
Primary Interviews Research
We plan to interview Expert individuals in the medical field, knowledgeable of Knowledge HIV/AIDS, to gain a greater Professional Interviews understanding from a medical perspective
Our Next Steps Interview #1 Interview #2 Reflection Joe Perazzo Person Unknown What We Learned We have an interview We would like to Once these interviews with Joe Perazzo, a PhD interview a professional are conducted, we will nursing student at UC, in the medical field, but reflect on our findings scheduled for Friday, this task can be difficult and begin to make the October 2. We hope to due to busy schedules information more gain insight on current and lack of funding. digestible for our class’ HIV research as well as exhibit. * Two individuals were his thoughts on accessing contacted but uninterested medical information.
Primary Key Takeaways Research
Students sought convenient, unprofessional resources Seeking Medical such as parents and the Information internet
1. Students were overall uninterested and felt that they are not at risk 2. Students felt they Relevance of would be more likely to HIV/AIDS be interested in the topic if they knew someone affected by it
1. Students favored experiences where they felt like they were contributing Exhibit 2. Students love “freebies” Experiences 3. Students like sensory and social experiences, not just a lecture
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