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Media Sweet Spot @fundraiserchad 97 percent of nonprofits - PowerPoint PPT Presentation

Finding Your Social Media Sweet Spot @fundraiserchad 97 percent of nonprofits regularly use social media to engage their supporters and donors. ( Global NGO Technology Report, 2019 ) But that doesnt mean they use it well Finding Your


  1. Finding Your Social Media Sweet Spot @fundraiserchad

  2. 97 percent of nonprofits regularly use social media to engage their supporters and donors. ( Global NGO Technology Report, 2019 )

  3. But that doesn’t mean they use it well …

  4. Finding Your Social Media Sweet Spot @fundraiserchad

  5. THE FORMULA Tell the Right STORY On the Right CHANNEL In the Right FORMAT @fundraiserchad

  6. Who is this guy? And why does he think he knows what he’s talking about?

  7. career fundraiser

  8. fundraising strategy capital campaign support board training new fundraiser onboarding for small, but mighty, nonprofits

  9. I am not a NONPROFIT SOCIAL MEDIA EXPERT But I’m close friends with some of the top names in the field, because …

  10. #prod oduct uctiv ivit ityn yner erd

  11. AGENDA 1) Boring Introductory Stuff 2) Telling the Right Story 3) On the Right Channel 4) In the Right Format 5) Boosting Engagement 6) Successful Examples 7) Q&A @fundraiserchad

  12. SLIDES + RESOURCES productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad

  13. Tell the Right STORY On the Right CHANNEL In the Right FORMAT @fundraiserchad

  14. what’s the mission of the organization that you serve?

  15. your mission  your story

  16. super simple elevator speech We help [who], so they can [do what]. Let me tell you about [first name] … productivefund uctivefundraising.c raising.com/res om/resource ources

  17. STORY TIME

  18. story characteristics

  19. story characteristics • Compelling story about 1 PERSON, place or thing • Rich detail (create a vivid picture) • Brings up a SOLVABLE problem • And …

  20. donor = hero • Use “you” and “your” at least twice as much as “my,” “we” and “our” • “Without you, none of this would have happened.” • BOY: “Because of you, Johnny has a safe place to sleep tonight.” • It’s about the DONOR (your/your), not you or the organization (my/we/our).

  21. What’s our goal?

  22. What can I do to help?

  23. Tell the Right STORY On the Right CHANNEL In the Right FORMAT @fundraiserchad

  24. Who hangs out where?

  25. Deciding where to be …

  26. It’s not your decision to make. Your audience has already made it for you.

  27. DO DONO NOR R AV AVAT ATAR AR

  28. I know my audience … Do you know yours? JUST JU ST AS ASK

  29. Do you need to be everywhere? Please don’t be.

  30. Fundraisers do not have to utilize every social media tool. But multi-channel communication and engagement is the new way of donor relations. (Rogare, 2019)

  31. Tell the Right STORY On the Right CHANNEL In the Right FORMAT @fundraiserchad

  32. POST NATIVELY (especially with video)

  33. USE MORE VIDEO • 1/3 of online activity is spent watching video. • Facebook native video posts have twice the level of engagement of other post types. • Social video generates 12 times more shares than text and images combined. • Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation. (Source: JC Social Marketing, 2019)

  34. DIY > POLISHED

  35. Plan Your Content @fundraiserchad

  36. editorial calendar productivefund uctivefundraising.c raising.com/res om/resource ources

  37. MOST EFFECTIVE POSTS • Bite-Size Stories • Behind the Scenes • Raw Native Video • Inspirational Quote Images • Tied to Current Events • #MotivationMonday • Cause Awareness #FlashBackFriday Days #SundayFunday • Volunteer Spotlights • Celebrate Your Staff • Old Content that Worked the First Time

  38. productivefund uctivefundraising.c raising.com/res om/resource ources

  39. Boosting Engagement @fundraiserchad

  40. SHOW UP DON’T JUST POST & THINK YOU’RE DONE NO TIME = FEWER CHANNELS

  41. GET THEM TO COMMENT (not like or vote)

  42. NON-ASK QUICK CALLS TO ACTION “comment yes or no below”

  43. POSI POSITIV TIVE E ENGA ENGAGEMENT GEMENT

  44. And finally, what do you do when they actually do engage?

  45. Successful Examples @fundraiserchad

  46. What was your biggest takeaway? @fundraiserchad

  47. further learning

  48. productivefund uctivefundraising.c raising.com/res om/resource ources

  49. 11/21 @ 12pm

  50. ques questi tion ons productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad

  51. What are some of your social media success stories? @fundraiserchad

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