SUPER FAST 15 MINS 1300 733 215 UNLIMITED DATA sales@netbaywifi.com.au MEDIA KIT
COVERAGE LOCATIONS English Language Locations Chinese Language Locations Melbourne CBD Melbourne CBD Glen Waverly – VIC Glen Waverly - VIC Metro – Flinders Street Station Chinatown - NSW Chinatown – NSW 1300 733 215
ABOUT THE LOCATIONS Melbourne CBD Glen Waverly - VIC Melbourne is a well-educated and The majority of Glen Waverley residents identify multicultural society, living in single family as being Australian born. A recent government households in houses. survey shows 22.4% of residents responded with China as being their country of birth. This 27.5 percent of the current labour force is degree compares with 3.7 per cent for Victoria overall qualified or higher and 73 per cent has a post- and 3.1 per cent nationwide. Mandarin and school qualification (which includes bachelor Cantonese are the most spoken languages at degree or higher, diploma and certificate). home, following English. Melbourne has a culturally diverse population, With all the colour and excitement of an Asian where 58 percent of the population have either marketplace, Chinatown offers an enticing mix of both or one parent born overseas. Approximately restaurants, noodle bars, food halls, and shops one-third of all households speak two or more and markets full of bargains. languages. 8.5% of the greater Melbourne Population is Chinese. Chinatown - NSW Visiting Chinatown in Sydney can be an exciting A recent report, which considers who comes to and rewarding experience for tourists and the city, why they visit and why and where they locals alike. With some of the greatest festivals, come from, reveals that approximately 903,000 shopping and food, you can find some of the best people travelled to, or were present in the City of Chinese Culture right in front of you. Melbourne on an average weekday in 2016. Metro - Flinders Street Station Flinders Street Station is the central railway station of the rail network of Melbourne, and is Australia’s oldest train Station. Flinders Street is the busiest in the Metro Network with over 1500 trains and 110,000 commuters passing through the station each day. 1300 733 215
ADVERTISING OPPORTUNITIES ENGLISH USERS ADVERT SIZES MELBOURNE CBD GLEN WAVERLY – VIC Top Position - Shared SOV 300 x 150 pixels Second Position - 100% SOV 150 x 100 pixels CHINATOWN – NSW Third Position - Shared SOV 150 x 100 pixels METRO – FLINDERS STREET STATION Creative is to be suppled as a JPEG of Gif Maximum file size is 40Kb Location Prices plus GST - Monthly Top Position - Shared SOV $2,500 USER DEMOGRAPHICS Second Position - 100% SOV $1,250 Third Position - Shared SOV $950 Gender Age 48% Female 48% 21% 20% CHINESE USERS 10% Male MELBOURNE CBD 52% -24 25-30 31-45 46+ GLEN WAVERLY – VIC CHINATOWN – NSW Location 83% Location Prices plus GST - Monthly 7.5% Top Position - Shared SOV $1,500 3.8% 2% 1.7% 0.9% 0.5% 0.3% Second Position - 100% SOV $750 ACT NSW NT QLD SA TAS VIC WA Third Position - Shared SOV $500 1300 733 215
ADVERTISING OPPORTUNITIES As part of the Netbay Free Wi-Fi experience we collect some general information about our users, including an email address, and it’s this list that can be marketed to by the new Netbay Free Wi-Fi website: www.melbournefreewifi.com.au This website will be populated with articles about the happenings and events in the Melbourne CBD, and it’s target audience is the commuters, visitors, tourists and residents of the Melbourne CBD who have used the Netbay Wi-Fi platform. Marketing options to this group of people consist of: OPTION 1 SUPPLYING ARTICLES Article and email out to entire list $385 ex GST / week Articles should be at least 500 words. An image must be supplied – this can even be a OPTION 2 discount voucher. Article, banner and email to entire list All links must be active. $550 ex GST / week If supplying a video – an embed URL must be supplied. Banner adverts: Supplied as a jpeg or gif: OPTION 3 - 728 x 90 pixels - 90 dpi Banner only – either a 728 x90 or 300 x 250 - 300 x250 pixels - Maximum file size 90 kb $260 ex GST / week KHIRAAD KHAMBATTA Business Development Manager - Retail M: 04 66 413 478 P: 1300 733 215 www.netbaywifi.com.au 1300 733 215
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