Usi sing ng So Social cial Med edia ia to B o Boos oost t Co Completion mpletion an and d Ret eten enti tion on Ra Rates es Rebe becca ca Kna napp pp, , MBA Business Science Department
What at Ma Makes es Me Me Qu Qual alif ified? ied? • Professional Background • 15 years in corporate communications and marketing • Teaching Experience SO TELL ME… • 10 years • Retention Rates • Completion Rates DO YOU THINK YOU’RE INTELLIGENT IF YOU SAY SMART WORDS?
www.KnappBiz .KnappBiz.com .com
Today’s Key Points • The Argument for Using Social Media in Higher Education • Social Media Cannot Replace Humanity • Using it Most Effectively • Brainstorming and Experimentation
The he Arg Argum ument ent For or Us Using ing So Soci cial al Me Media dia Key Point #1
The e Arg rgument ent for r So Social ial Me Media ia in Hi in High gher er Educa cation tion • Assortment of tools • Mix and Match • Suits individual learning styles • Increases academic success Source: Grover, A., & Stewart, D. W. (2010). Defining interactive social media in an educational context. In C. Wankel & M. Marovich & J. Stanaityte ( Eds.), Cutting edge social media approaches to business education: Teaching with LinkedIN, Facebook, Twitter, Second Life, and Blogs (pp7-38). Charlotte, NC: Information Age Publishing.
Why y Us Use e So Social ial Me Media ia? • Students communicate, research, collaborate, create and publish online with or wi without ut the help of parents or educators. • Students then use social media to promote, discuss and share their thoughts with the wo world. • The quiet etest est studen ents ts in class speak the loudest est on social media. • The digital environment is offering us some of the greatest est learnin ning opportun unities ities that young learners have ever had.
Stud Student ent Su Survey What do their digital lives look like?
St Student ent Su Survey 97% 80% 42% 35%
St Student ent Su Survey 90% 80% 80% 80% 72% 70% 60% 53% 50% 50% 45% 39% 40% Students 35% 31% 30% 31% Professors 30% 25% 22% 21% 17% 20% 16% 14% 14% 13% 11% 10% 9% 10% 7% 7% 6% 5% 5% 4% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1% 0%
Student St ent Su Survey 90% 80% 80% 80% 72% 70% 60% 53% 50% 50% 45% Students 39% Professors 40% 35% 31% 31% 30% 30% 25% 22% 21% 20% 16% 13% 9% 10% 1% 0% Facebook YouTube Instagram SnapChat Skype Twitter LinkedIn Pinterest Google+
St Student ent Su Survey • They’re on SnapChat … But they DO NOT want us there. • They’re on Skype… Why not online office hours? • They’re increasingly on Twitter… Why not us, too? • Equally on LinkedIn… Are you connected to your students? • They love Pinterest (esp. girls)… Are you sharing resources? • They like Vines… It’s just too much work to make them. • They hate podcasts. • They don’t think professors are on social media.
64% 64% I like it when my professors use social media to supplement class content.
54% 4% I expect a face-to-face classes to have online components (Blackboard, Facebook group, etc.) to supplement our in-class experience.
50% 50% I like to connect online with my professors.
43% 43% I like to connect online with classmates.
45% 45% I feel social media enhances my learning experience.
31% 1% I think professors know less about technology than I do.
22% 22% I feel sometimes professors use technology more for the sake of technology than for my benefit.
8% 8% There is already too much technology in my life. I don't need my professor using it, too.
St Student ent Su Survey
So Soci cial al Me Media dia Ca Canno nnot t Rep eplac lace e Hum umanity anity Key Point #2
There’s No App for Good Teaching Keep learning goals ahead of the technology. 1. Opt for the open-ended. 2. Don’t let tech make learning easy. 3. Take feedback seriously. 4. Stay skeptical of individualized learning. 5. Bring in student interests, authentically. 6. Start conversations. 7. Make it open, make it better. 8. Source: http://ideas.ted.com/2014/09/03/theres-no-app-for-good-teaching/
Us Using ing it it Mo Most st Ef Effec ectiv tively ely Key Point #3
Bloom’s Taxonomy of Social Media
20 Most Popular Social Media Sites
You’re Doing It Wrong ng • Have a tone or personality • Keep it consistent • Choose your platforms • Stick to them • Be authentic • The know when we’re trying too hard • Everything in moderation • You’re competing for their :06 • They will tune you out
What at I Us Use
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • Facebook • Major or extracurricular Groups • Create project “Events” • Like all relevant Pages • Follow major thought leaders • Use #hashtags and @s to join the global conversation
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • Twitter • #yourclassname • Follow college departments and organizations • Follow companies and #internships • 140 character resume and #hireme • Run a class project using a unique hashtag
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • • Relevant boards • Study Tips • Surviving Final Exams • Motivational/Inspirational Quotes • Create Study Boards
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • Blogs • Share quick reminders • Spark the conversation • Bring the conversation to the classroom • Clarify details quickly
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion or • Skype • Engage the distant • Connect to the real world • Host guests • Connect with online students
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • Skype • Interject value in their feed • Share relevant current events • Infuse reminders in their distraction • Choose a genre or topic • “Hunting Help Wanted Signs”
Tea each h Your r St Students ents HO HOW to o Us Use e So Social ial Me Media ia for r Educa cation tion • Memes • Use humor to make a point • Connect to imagery they relate to
The e Di Digi gital al Me Media ia Exi xit Car ard • A six-second Vin ine video to capture the most critical six seconds of class • A 16-second video to post to Mix ixBi Bit, YouTube's new video sharing tool • A twe weet et that boils down the essence of the class to 140 characters • A photo illustrating the key learning moment that can then be posted on a class Insta tagr gram account • A collage video using Fli lipagram gram to convey what a team learned in a group project. • A question posted to a class Facebook book account inviting a continuation of the learning outside of class
Br Brain ainst storming orming How are you using social media in your classes? 1. Give us a challenge, and we’ll solve it for you. 2.
So Sources rces "7 Tips for Using Social Media - Teach Amazing!." Teach Amazing . N.p., n.d. Web. 8 • Oct. 2014. <http://teachamazing.com/7-tips-for-using-social-media/>. "Hit the Mark with Digital Media Exit Cards." Edutopia . N.p., n.d. Web. 8 Oct. 2014. • <http://www.edutopia.org/blog/digital-media-exit-cards-matt- levinson?utm_source=twitter&utm_medium=post&utm_campaign=blog-exittickets- fb-image>. "How to Use Social Media for Your Education." College Fashion . N.p., n.d. Web. 8 Oct. • 2014. <http://www.collegefashion.net/college-life/how-to-use-social-media-for- education/>. "Should teachers be using social media in the classroom?." PBS . PBS, n.d. Web. 8 • Oct. 2014. <http://www.pbs.org/newshour/updates/social-media-valuable-tool- teachers/>. "Six Ways to Use Social Media in Education." Center for Instructional Technology . N.p., • n.d. Web. 8 Oct. 2014. <http://cit.duke.edu/blog/2012/04/six-ways-to-use-social- media-in-education/>. "Social Media and Digital Skills in Higher Education." Social Media and Digital Skills in • Higher Education . N.p., n.d. Web. 8 Oct. 2014. <http://www.slideshare.net/suebeckingham/social-media-and-digital-skills-in-higher- education>. Created using:
Tha hank nk you ou for or co coming! ing! Rebe becca cca Knapp, pp, MBA BA Business Professor Saddleback College ww www.Knapp appBiz Biz.c .com
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