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Social media and libraries: a perfect fit Phil Bradley - PowerPoint PPT Presentation

Nov 16, 2022 •455 likes •929 views

Social media and libraries: a perfect fit Phil Bradley http://www.philb.com What IS social media? What does the phrase mean to you? What words come into your mind when we use the phrase? What resources do you think of? Statistics

  1. Social media and libraries: a perfect fit Phil Bradley http://www.philb.com

  2. What IS social media? • What does the phrase mean to you? • What words come into your mind when we use the phrase? • What resources do you think of?

  3. Statistics • Global active internet use totals 3.175 billion, 50% of the worlds population • Social media has 2.206 billion active users – 30% • 3.734 unique mobile users, 51% of worldwide penetration • Social media users have risen by 176,000,000 in the last year

  5. Just to push the point home • In 2010, Eric Schmitt, former CEO of Google said “ Every 2 days we create as much information as we did from the dawn of civilization up until 2003 ″ .

  6. Benefits and concerns • What are the benefits? • What are the concerns? • What issues need to be addressed?

  7. What are some of the tools? • An overview of some of the tools that are available • Examples of what other organisations are doing

  10. What other information services are doing

  11. Netvibes

  12. Blogs

  13. Tumblr

  14. Edinburgh Libraries

  15. Google +

  16. Facebook

  17. Orkney Library and Archive

  19. Manchester Libraries

  21. YouTube

  22. YouTube live streaming

  23. Google Hangouts

  24. Periscope

  25. Twitter

  26. Twitter Library List Members

  27. Pinterest

  28. Flickr

  29. Slideshare

  30. Pinterest

  31. LinkedIn

  32. Instagram

  33. Vine

  34. Snapchat • Median age of 18, majority of users 13 ‐ 25 • 200 million average monthly users, fastest growing messaging app in 2014 • 15% of all teenagers worldwide use Snapchat, and in the UK it’s 39% • 70% of college students post to Snapchat at least once a day • Major brands are already using it http://www.adweek.com/socialtimes/why-snapchat-should-be-the-inseparable-addition-to-social-media-strategies/616525

  35. University of Michigan

  36. Paper.li

  37. Scoop.it

  38. Learni.st

  39. Podcasts

  40. Augmented reality

  41. URLs • Netvibes www.netvibes.com • Blogs – search Google for subject and add ‘blog’ as a search term • Tumblr https://www. tumblr .com • Tales of one city https://talesofonecity.wordpress.com/ • G+ https://plus.google.com • Facebook www.facebook.com • YouTube www.youtube.com • Google Hangouts https:// hangouts . google .com • Periscope https://medium.com/@periscope • Twitter www.twitter.com https://twitter.com/Philbradley/lists • Pinterest https://www.pinterest.com/ • Flickr www.flickr.com

  42. • Slideshare www.slideshare.net/ • LinkedIn www.linkedin.com • Instagram https://instagram.com/ • Vine https://vine.co/ • Snapchat www.snapchat.com • Paper.li www.paper.li • Scoop.it www.scoop.it • Learni.st www.learni.st

  43. So why are they doing it? • Promote and market their services • Go to where the conversations are • To encourage collaboration between the library and its members • To reach out to potential members • Increase the use of library collections • Build a sense of community with users and other institutions

  44. Some of the advantages • Cheap • Doesn’t need much training • It’s a fast and effective way to communicate • Better engagement and collaboration with members • Increase use of the library and its contents • Involves the staff • Better outreach

  45. Some of the challenges • It can take time • Getting ‘the voice’ right • Need to work hard to maintain engagement • External factors such as connectivity may cause issues • You have to trust your staff • You will get some things wrong

  46. Keep in touch! • http://www.philb.com • philb@philb.com • http://www.philbradley.typepad.com • https://www.facebook.com/philipbradley

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