MC GROUP Q2 2018 and FY2018 Results Summary Public Company Limited 6 September 2018 A leading multi-brand apparel & lifestyle products retailer
DISCLAIMER The information contained in our presentation is intended solely for your personal reference only. In addition, such information contains projections and forward-looking statements that reflect our current views with respect to future events and financial performance. These views are based on assumptions subject to various risks and uncertainties. No assurance is given that future events will occur, that projections will be achieved, or that the our assumptions are correct. Actual results may differ materially from those projected. 1
AGENDA 01 02 03 04 Company Recent Financial 2019 Overview Development Result Guidance 2
C O M P AN Y O V E R V I E W 1 3
Key milestones Extended Brand Portfolio Fashionable Kid ’ s Ladies wear Extended Jeanswear Brand Portfolio Launched Extended Extended “Mc ” brand Set up new Brand Portfolio Premium Brand Portfolio Value-for-Money subsidiary Jeanswear Casual wear Women's ’ CRM & JV with Jeans & Invested 55% in Casual membership Street wear Phetkasem menswear Expanded to Lifestyle Business program Holding to Active to distribute home revolutionize wear spa products Skin care top wear Acquired 51% in “UP” “M&C” 1975 2005 2013 2015 2017 2014 2016 2018 2008 2012 Alliance with PTT Listed on the SET Launched Expanded to online website Expanded 1 st Mc Shop Expanded Revamped Opened mc mc Iran to Vietnam to Myanmar shop in PTT gas e-commerce station & Laos platform Opened the first Expanded to Free Standing Shop Cambodia Started as manufacturing Moving forward to become Onto managing brands Emerged as a leader in and selling through a leading apparel and distribution channels denim market in Thailand traditional trade and lifestyle products retailer 4
MC GROUP structure MC GROUP PLC ( “ MC ” ) Registered Capital 400 MB Paid-up Capital 400 MB Operations Production New Businesses 99.97% 99.98% 99.99% 99.99 % 99.9 7% Mc Jeans P.K. Garment WoWme Look Balance Mc Jeanious Manufacturing ( Import - Export ) Limited Co.,Ltd Co., Ltd. Co. , Ltd . Co. , Ltd. (“WOWME”) (“ MJM ” ) (“P K G”) • Offers quality • Manufactures • Manufactures Thai and foreign 50% of total 20% of total 99.9 7% 99.9 7% brands products production production and services • With BOI • Without BOI Winnerman MC INTER 51% 55 % 51% through online privilege privilege Co. , Ltd. LIMITED platform ( “ WNM ” ) (“MCI”) Time Deco Aromatique Top T 2015 Corporation Active Co., Ltd. Co., Ltd. Co., Ltd. • Manages sales • Incorporated for force and the future business warehouse and investment • Importer, • Supplier of top • Sales of skincare workforce for MC abroad retailer and wear with latest and aromatic exclusive fabric products • Not yet commercially distributor of technology operated famous int ’l under the brand watch brands “ McT ” 5
Comprehensive network by type and geography 1. Free Standing Shops 2. Modern Trade 3. Mobile Unit 4. International Markets 302 Shops 572 PoS 6 Units 14 PoS FY2018 Located mainly in Points of sales or sales New sales channel that Currently, expanded commercial centers or counters in department helps expand the reach through distributors with (Jan-Jun) in the plaza sections of stores (both chain and to customers as well as presence in CLMV and 894 department stores as local non-chain) as well build brand recognition Iran. well as hypermarket and as hypermarket PTT gas station PoS (Songkla, Pattani) (Lampang) Points of Sales FY2018 (Jan-Jun) FY2018 (Jan-Jun) 894 Geographical Analysis of Outlets Geographical Analysis of Sales 897 International International 866 2% 1% 819 Greater Greater Bangkok 28% Bangkok 694 39% Upcountry 70% 511 Upcountry 60% 446 6
Comprehensive network by group and channel Outlet numbers adjusted to align with growth for Mc and efficiency for Timedeco Mc Y14 Y15 Y16 Y17 FY18 Points of Sale 1000 MC TDC Free-standing Shop 232 263 282 285 288 Modern Trade 472 467 477 488 493 800 Mobile Unit 5 5 6 6 6 Total POS (Domestic) 709 735 765 779 787 600 International markets 21 23 25 13 14 790 792 801 758 730 Total 730 758 790 792 801 400 Timedeco Free-standing Shop 19 25 21 15 14 200 Modern Trade 70 83 86 87 79 108 107 102 89 93 Total 89 108 107 102 93 0 Y14 Y15 Y16 Y17 FY18 (June) Total overall 819 866 897 894 894 7
R E C E N T D E V E L O P M E N T 2 8
Q2 2018 activities & outlook ▪ Fiscal year changed from December to June ▪ Share customer base with alliance ▪ Continuously engage 4 target customer segments through new product developments & activities ▪ Strengthen products portfolio and enhance customer reach for better online shopping experience ▪ Nurture international market for medium to long term growth ▪ Re-launch new activewear collection U-P ▪ Turn “ mcmc ” to “ mcmc outlet ” store 9
MC Club MC Club’s members Progress and indicative projection - year 2018 Forecast = >450K 420,000 372,000 297,000 222,000 May Jun Jul Aug Sep Strong growth in number of members ▪ which expected to reach >500K by the Membership means more … end of the year 2018 Members can enjoy special deals & offers all year. Sign up today at https://mcclub.mcshop.com/user FREE! 10
Biker Billboard Continuously ▪ communicate with biker communities Launched new bikers ▪ Video clip on social media product ✓ Micro/macro -influencer ✓ Events with Yamaha ✓ 11
Family Queen’s birthday Gift with minimum special promotion purchase traditional loincloth Gift with minimum purchase “Sarus rice” 12
Teens… ‘Selvedge walker’ Mc sneaker – 2 nd lot from high demand and recommend Concert co-sponsor with by customer reviews fun activities ‘ Back to Basic ’ T-shirt with 2018 FIFA world cup collection good feedback by micro- influencer 13
Teens Launched “ Mc to Campus ” events ▪ Launched new product for Establish brand awareness and ▪ college wear create brand loyalty 14
Office workers Wear to work concept Mc x Beauty Buffet promotion at shops! ‘Anti Mosquito’ shirt with innovative repellent fabric Exchange customer base by co-brand promotion with selected partners 15
Watches Engaged by member card and celebrities ‘ Mono brand ’ Store (new) in addition to multi-brand store 16
Skincare “ Aromatique Active ” Engaged by blogger, influencer via social media New Products ‘Happy Blue’ collection ‘Passion Blue’ collection Hand Cream • Body Lotion • Eau de Parfume • 17
Skincare “Aromatique Active” Brand building activities Baan Lae Suan Fair at BITEC exhibition center, Bangkok 18
Skincare “ Aromatique Active ” Latest distribution channel via “TV Shopping” @GCJ O shopping 261 sets within 7 days 19
Mcshop.com Living your life
Newness on mcshop.com … Expand products variety … Cosmetic and Skincare Apparel Watches Kitchenware Health and Beauty 21
Newness on mcshop.com Ship to Shop 22
Newness on mcshop.com Awareness 23
Nurture international market for medium to long term growth … Lao PDR Social media marketing activity : To increase brand awareness and ▪ customer engagement CSR Program To build a good ▪ relationship with local people Supporting flood ▪ victim in Laos 24
Nurture international market for medium to long term growth Myanmar New POS in Mandalay (Total 8 POS as of now) Jeans zone at Junction Square, Yangon MDL8 branch 25
Strengthen omnichannel (offline <> online) Offline channels numbers adjusted to align with strategy End of 2017 End of 2018 (Jan-Jun) # Points of sales # Points of sales 894 894 Free- Modern Free- Modern Brand Mobile unit Total International Brand Mobile unit Total International Standing Trade Standing Trade 267 488 6 13 774 270 493 6 14 783 18 18 18 18 15 87 102 14 79 93 Total 300 575 6 13 894 Total 302 572 6 14 894 + 8 Mc, +1 Mc International and -9 Timedeco Remark : Mc POS (Opened 15 and closed 7 (from consolidated 2 POS and lease-ended 4 POS) Offline – nationwide coverage New 40 POS • in FY19 (Jul18-Jun19) Enlarge/renovate POS • Online channels # Points of sales 6 26
New product U-P Concept Find ‘ Warrix U-P ’ collection SOON!... DNA Fun Cool Energy Minimal 27
mcmc Outlet Target Location 2. Commercial Variety of products and building in local brands, suitable with all communities 1. Gas station ages and genders Quality DNA Convenience 3. Hypermarket Located close to communities with parking space Comfort End of season 50% - 70% discount of MC ’ s products and others lifestyle products at affordable price mcmc outlet store 28
F I N A N C I A L R E S U L T Q 2 / 2 0 1 8 & F Y 2 0 1 8 ( J a n – J u n ) 3 29
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