Mayrhofen Annotation Optimization Zahra Jafari , Juri Seelmann - PowerPoint PPT Presentation

Mayrhofen Annotation Optimization Zahra Jafari , Juri Seelmann 21.06.2017

Providing information to optimization ● www.mayrhofen.at/events/ www.mayrhofen.at/en/service/infrastructure/ ● press.mayrhofen.at/ ●

General Informations mayrhofen.at website provides informations about: Infrastructure ● ○ Weather ○ webcam ○ accommodation ○ social ○ Map Events ● ○ Music Festival Bike challenge ○ ○ Food festival week Fiddler festival,.. ○ Articles ●

Google Searching result : www.mayrhofen.at/en/service/infrastructure/ Infrastructure - Urlaub in Tirol – Zillertal: Wandern, Biken ... - Mayrhofen www.mayrhofen.at/en/service/infrastructure/ Entdecken Sie Urlaub in Mayrhofen Hippach und erleben Sie Skifahren, Snowboarden, Wandern und Biken in herrlicher Natur und finden Sie die schönste … Service - Urlaub in Tirol – Zillertal: Wandern, Biken ... - Mayrhofen www.mayrhofen.at/en/service/ Whether looking for summer or winter activities, infrastructural facilities, accommodation, hiking routes, or cross country ski trails, you will find all that an more in … Allgemeinmediziner Dr. Gergely Vladan : TVB Mayrhofen www.mayrhofen.at/en/service/infrastructure/.../infrastructure/allge... Translate this page Information about the infrastructure : Places: Ramsau. Dr.-Gergely-Vladan ... http ://www.aerztehaus-ramsau.at/index.php/gergely. Fax: 0043 5282 50991 4

Mayrhofen - infrastructure Existing annotation using: http: //schema.org /BreadcrumbList ItemList Type ● ● ItemListElement Name ● ● Item No error No warning Recognition of http://www.mayrhofen.at/en/service/infrastructure/ by https://search.google.com/structured-data/testing-tool/

Infrastructure - Accommodation www.hotel-robert.at/en/ Possible improvement for good recognition by Google Complete annotation : ● From Hotel : StarRating ● From LocalBusiness : PriceRange ● From Product : Offer ● From Place : Review

Infrastructure - Accommodation Existing annotation : http://schema.org /Hotel ● No error Warning: ● ○ PriceRange more improvement: ● ○ add the priceRange

Mayrhofen - Events It is not completely annotated: ● 1 Error: location missing ○ ● 3 Warnings ○ description ○ offers ○ performer improvement: ● ○ add location add description, offers ○ and performer http://www.mayrhofen.at/en/events/detail/events/platzkonzert-der-bmk-hippach/

Mayrhofen - Events It is not completely annotated: ● 2 Warnings: ○ offers ○ performer improvement: ● ○ add “geo” property with “GeoCoordinates” to location add offers and performer ○ http://www.mayrhofen.at/en/events/detail/events/fotoclub-zillertal-treffen/ place on schema.org: http://schema.org/Place

Mayrhofen - Events It is not completely annotated: ● url field with YouTube link? offers in the description ● url in the description ● ● 2 Warnings: ○ offers ○ performer http://www.mayrhofen.at/en/events/detail/events/festland-music-festival/

What could be good for better recognition? offers and performer is missing in each event ● ● some events contain errors (e.g. location is missing) ● no “geo” property in the location ● extra infos (like offers) are partially in the description

Google searching result for press.mayrhofen.at/

Mayrhofen - Press Existing annotation using : http://schema.org/Article Resolve Error showing in : https://search.google.com/structured-data/testing-tool/ ● Add logo

Outlook Improvement of : Infrastructure ● e.g : webcam , map , social , weather , accommodation . https://www.mayrhofen.at/en/accommodations/offers/detail/unterkunft/wohlfuehl-hotel-garni-robert-m ayrhofen/ ● Events http://www.mayrhofen.at/en/events/detail/events/platzkonzert-der-bmk-hippach/ Press ● http://magazine.mayrhofen.at/blog/2017/06/08/ab-in-den-sommer-mit-den-mayrhofner-bergbahnen/

Thank you for your attention !