Matthew Frost Brian Appel Darren Noisette
History Prior to the 1990’s all conventional marketing was done through basic mediums/channels Commerce was flourishing during the 1990’s Buying and selling were at all time highs Marketing was an equally important element Early to mid 1990’s came the internet boom or the “dotcom craze”
History (cont.) Many early innovators had strong inclinations that the internet was going to have a huge impact on commerce Early innovators were referred to as e ‐ tailers Once initial success was measured,internet marketing, or e ‐ marketing, took off
Results of Initial Success Exchanging of value now became easy and consumed much less effort Business to Business (B2B) Business to Consumer (B2C) Using the internet as a medium for marketing meant endless possibilities
Advantages of Electronic Marketing • Easy – Market penetration is simple – Multiple Strategies – Multiple Markets • Economic – Overhead is minimal • Many methods are free • Internet costs vary – Dial up: about $15.00 – High Speed: about $50.00 • A good option for a new company – Minimal resources required
Podcasts • Accessibility – iTunes is downloadable & Free – Podcasts downloaded through the iTunes Store • Are often Free – Searchable Database • Genre, title, etc. • Exposure – Free Audio & Video advertising – Downloadable episodes – Immense Database • Examples – Online radio episodes – News – Entertainment
Web Banner • Placement – Usually at the top or sides of a web page – Can be obvious or subtle • Exposure – Usually found on most major websites – Sometimes found on minor websites • Risk – “Pay by the click” Risk for companies with limited resources
Blogs • Unconventional – Usually used by individuals – Uncommon usage among Organizations • Why? – Gives consumers & supporters more detailed information – Can be used to expand on… • Activities • Products • Services • Events • Policies – Can enforce loyalty in an Organization – Economic • Minimal cost or no cost at all to add a Blog to an existing website – Example: www.nrablog.com
Email • Good & Bad email – Bad email advertising (“Junk Email”) – Good email advertising • Convenience – Immediate notification of sales and updates – No delay from ‘Snail Mail’ – Easy to distribute – Economic for the distributor • Consumer consideration – Consumers request to be added or removed to email lists. • Consumers are more likely to read the emails
Disadvantages of Internet Marketing No Human Interaction Hard to trust Unable to touch, see, etc. Saturated Market Hard Work Re ‐ inventing the wheel Slow at first Too much free time
Security Systems Threats Cyber Crime Software Piracy Hacking The more computer and technology savvy the better your chances are.
Popularity Podcasts are not too popular. Not main solution for marketing Takes time to download Blogs If outside company/organization you’re usually not involved Not the safest way of communication
Internet Markets E – Bay “The World’s Online Marketplace” Amazon.com Smaller Sites Sucharita Mulpuru, an e ‐ business analyst with Forrester Research (FORR) says, "It remains to be seen whether or not they're going to get much traction from sellers or people who are going to buy."
Future of Internet Marketing As time passes, the future of e ‐ marketing seems to be brighter and brighter Younger generation hitting the workforce is considered “e ‐ friendly” Our generation has the means to further develop, as well as create new possibilities
Future Opportunities Search Engine Optimization (SEO) Optimizing advertisements for search engines means to make its keywords more relevant to be searched upon The Road Ahead Hard to believe, but internet is still in its infancy stages, meaning there is so much left to learned
Future Threats Change and adaptation Short existence leaves e ‐ marketing open for unexpected, rapid change Transcontinental railroad theory May not have set the marker, but opened up a new, much broader pathway
Resources in this section: “Blog Marketing Tips #1: How to Optimize Blog Post Titles” www.marketingpilgrim.com , Andy Beal. March 31, 2008 “Increased Cyber Security Threats with the Increasing Unsafe Customers and Internet Connections in India” www.articlebase.com August 26, 2009 “Internet Marketing – Advantages and Disadvantages” www.ezineartides.com , Christopher W. Smith. August 29, 2005 “Marketing Tactics: Should You Use Podcasts to Promote Your Brand?” www.brandeo.com/node/1109 , September 4, 2008 “Pros and Cons of Internet Marketing” www.businessknowledgesource.com 2009 “Pros and Cons of Various Internet Marketing Concepts” www.ezineartides.com , Graham Andrews. April 19, 2009 "What is EMarketing?" Ezine Articles . 4 Sept. 2005. Web. Otlacan, Otilia. http://ezinearticles.com/?What ‐ is ‐ EMarketing? ‐ A ‐ New ‐ Discipline ‐ is ‐ Evolving&id=67167, "What is the Future of Online Marketing." Marketing Titan . Web. http://www.marketingtitan.com/what_is_the_future_of_online_marketing
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