What do you want? More leads = More appraisals = More instructions = More sales = More money = Happy You
What’s stopping you?
Time Money Know-how
Time 168 hours Money Know-how
Time 168 hours Money 100 x ROI ?? Know-how
Know-how (That’s where I come in)
How much is it costing you right now to have an empty diary?
Let’s do the maths • Average fee £3000 • Conversion rate 60% • Revenue per Val = £1800 • 5 new Vals per month = an extra £108,000 a year
Could Prediction Marketing get you 5 new Vals a month?
Prediction Marketing Is SIMPLE. Just…. Answer their Googled questions So you become top of mind before they sell And then be their choice of agent when they sell.
Let’s talk about Awareness
The 5 Phases of Awareness 1. NO 2. LOW 3. MEDIUM 4. HIGH 5. PRIME AWARENESS AWARENESS AWARENESS AWARENESS CHOICE Rely on touting Low quality, low A credible You are their You are the ONLY alternative. favourite. Fee agent through the and joint conversion - instructions. price dependent less important door. Better fees and than service, higher quality Fee unimportant. Under charge, values and over promise property. personality. TRUST GAP
But how do you achieve awareness when…
You can be amazing, “ or you can be useful . “ Which is easier?
Prediction Marketing In 3 STEPS
STEP 1 Identify your perfect client
WHO’S YOUR IDEAL VENDOR?
STEP 2 Create Content They’ll Love
Telling not selling
What are they Googling?
The 7 Stages of Selling 6 How? CONSIDERING When? Who? 7 5 STATUS QUO PLANNING Feeling squeezed Go! Home (instruct) fits 2 COMMIT 4 1 3 What if? House WONDERING too small
Align your content with their journey. With them at every step
PHASE CONTENT STATUS QUO Home organisation tips WONDER Extensions, home offices, loft conversions CONSIDER Timing, DIY or full service, choosing 3 agents PLAN Questions to ask at a valuation, how to prep for sale COMMIT Viewings, offers, processes
PHASE CONTENT STATUS QUO Home organisation tips WONDER Online valuation Extensions, home offices, loft conversions opportunity CONSIDER Timing, DIY or full service, choosing 3 agents PLAN Questions to ask at a valuation, how to prep for sale COMMIT Viewings, offers, processes
Remember – content is not just blogging!
STEP 3 Know why you’re doing it
2004-2009 300 visitors/month 2010 - I discovered blogging Now 2011- 1,000 6,000+ 2014 - 3,000 visitors per month
Just by blogging
Don’t just take my word for it…
“Agents should blog as it helps position them as the authoritative go- to agent in their area” Maurice Kilbride Cheadle
“It showcases our talents/expertise, shines light on our ethics and the work we put into each and every client.” Victoria Green VMove
“It's all about positioning yourself as the expert so you attract business rather than have to scrap for it.” Perry Power Power Bespoke
PREDICTION MARKETING: 3 STEPS 1. Identify your perfect client 2. Create content they’ll love 3. Know why you’re doing it
Change (or become irrelevant.)
Sam is different. She is exceptional. I have been “ in this industry for a long time, but learn “ something new every time I speak to Sam. ERIC WALKER MD, NORTHWOOD
“ Unless you are a competitor of mine, I highly “ recommend you give Sam a call. CHARLIE PERDIOS OWNER, ANTHONY PEPE BEST LONDON AGENT, NEGOTIATOR AND TIMES’ AWARDS
“ I owe every bit of my amazing success to Sam “ Ashdown KARREN, LONDON
10 X FREE one-to-one- Marketing Planning Calls sam@samashdown.co.uk Or message me on Facebook
Sally Lawson ARLA President-elect To promote the business in the early days, Sally Sally started investing in property at found that the best way to generate interest the age of 18 with the purchase of from a national brand, was through social her first flat – and set up her lettings media and online content, a real benefit of this agency at the sameage. in particular, was the exceptional reach potential, and zerocost. By 2005, Sally’s Letting agency wastotally systemised and operating withouther, so she felt she needed a newchallenge, so Harnessing the power of social media, Sally she started working as a consultant helping has now reached over 7 million people online, other letting agencybusinesses systemise and utilising numerous accounts on Facebook, smooth their back end systemsover. Twitter,LinkedIn, promote her own brand of operations. Sally is now a speaker and was awarded International Speaker of the Year by the PSA in 2015. She is also President-elect ofARLA.
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