MarketLine Advantage Commercial intelligence for the competitive edge www.marketline.com
MarketLine at a glance In an information- rich world, finding facts you can rely upon isn’t always easy. MarketLine is the solution. Advantage, our interactive subscribers- MarketLine is a truly global only platform, provides anytime access to service covering every major Our a unique & exclusive mix of company, industry and marketplace Our Coverage Solution industry, country, city and financial in the world. data. MarketLine’ holistic business intelligence We empower clients to decode the solution includes: uncertain future they face by Our Our Value • providing: Industry Intelligence Expertise Proposition • Unique data ‒ Market Forecasts • Expert analysis ‒ Porter’s Five Forces Analysis • Innovative solutions • Company Intelligence • One platform ‒ 500,000 Companies ‒ SWOT Analysis ‒ News and Financial Deals • Country and City Intelligence ‒ Country and City Profiles ‒ PESTLE Analysis ‒ Socio and macro-economic indicators 2
About MarketLine MarketLine is a world-leading provider of commercial intelligence 3
MarketLine Advantage: Service Overview The key facts and figures behind our Advantage offering: COUNTRIES & CITIES INDUSTRIES • Key socio and macroeconomic indicators for more than 200 • 6500+ Industry Profiles including countries and 1950 cities Porter’s Five Forces Analysis • Market values, volumes, and • Country Profiles and City Profiles forecasts for over 120 industry evaluating Political, Economic, Social, sectors and 50 countries Technological, Legal, and Environmental Factors DATA & TOOLS COMPANIES • Screen companies and build lists of • 500,000+ Company Database potential business partners, clients, and • 102,000+ Company Profiles investment targets from our database of • over 500,000 companies 12,000 SWOT Analyses • • 490+ Case Studies highlight best Stay informed of market developments and worst practice with over 600,000 Company News articles and 400,000 Financial Deals • Company News and Financial Deals tracked and updated daily 4
MarketLine – Our Team MarketLine has over 400 experienced analysts, consultants, and researchers with regional and sector specialization. We have expertise in market sizing, competitor tracking, socio and macro economics, business drivers and more. 5
Export seamlessly into your workflow Easily export the huge array of data contained in MarketLine’s databases into charts and tables for use within your own reports or presentations. 6
How we support your role ACADEMIC LIBRARIANS LECTURERS AND PROFESSORS “Advance academic achievement” “Increase research efficiencies” • Access credible data, research and • Develop knowledge by providing a best- analysis to personal research projects in-class business information resource and white papers. • Provide access remotely via • Quickly find and extract the PC/Tablet/Mobile and federated information you need from a single identity and search providers easy to use resource • Support student and staff research • Speed up lesson planning by needs with easy to use online services incorporating real life industry examples in the classroom. STUDENTS DEANS AND DIRECTORS “Improve levels of coursework” “Increase student enrolments” • • Support wider range of courses by Find real life examples of theories offering multi disciplinary platform being taught in class • • Attract more investment and Improve coursework by accessing donations by helping more students current, relevant and verified qualify with higher grades information • • Improve position in league tables Target companies for work offering students access to same placements, internships and career world class data used by corporates opportunities • • Enhance credibility of teaching staff by Waste less time researching with a aiding with more research projects fully intuitive and easy to use platform and white papers 7
8 How we help Academic Librarians How we help Academic Librarians CREDIBLE COURSE COMPREHENSIVE ACCESSIBILITY VALUE FOR MONEY MATERIALS COVERAGE CLIENT CHALLENGE MARKETLINE SOLUTION • I need to provide students and faculty staff with access to • MarketLine has been providing high end company, credible data, research and analysis from best in class industry , country and city intelligence solutions to providers. the academic community for over 20 years; • MarketLine is a trusted source relied upon by blue chip companies globally. By subscribing to MarketLine Advantage your library users will enjoy the same first class business information resource; • MarketLine operates clear, trusted and transparent research methodologies. 8
9 How we help Academic Librarians How we help Academic Librarians CREDIBLE COURSE COMPREHENSIVE ACCESSIBILITY VALUE FOR MONEY MATERIALS COVERAGE CLIENT CHALLENGE MARKETLINE SOLUTION • • Every business information resource I manage requires MarketLine Advantage provides truly global identification, budgeting and management. Also training coverage of all major companies, industries, staff on business information platforms can be challenging. countries and cities. With such comprehensive and broad coverage, subscribing to MarketLine Advantage removes the need to subscribe to multiple information platforms 9
10 How we support Academic Librarians How we help Academic Librarians CREDIBLE COURSE COMPREHENSIVE ACCESSIBILITY VALUE FOR MONEY MATERIALS COVERAGE CLIENT CHALLENGES MARKETLINE SOLUTION • • Library resources need to be accessible without having to MarketLine Advantage is available on or off campus manage logins, be accessible via mobile/tablet/laptops, via simple IP based authentication, be it on laptop, and be compatible with federated identity and search tablet or mobile, and is compatible with leading providers. federated identity and search solutions; • MarketLine’s simple intuitive interface, easy to • I don’t have time to provide detailed training and support understand language, and wide range of extraction for every library resource, but need the resources to be capabilities make the service is easy to use. Our used to justify investment. dedicated Account Managers offer online tutorials, training sessions, and regular usage reports freeing up your time; • Our ease of use and great client support results in library user satisfaction and high usage justifying your investment. 10
11 How we support Academic Librarians How we help Academic Librarians CREDIBLE COURSE COMPREHENSIVE ACCESSIBILITY VALUE FOR MONEY MATERIALS COVERAGE CLIENT CHALLENGE MARKETLINE SOLUTION • • I need to cater for a wide range of subjects and users with a Make the most of your academic budget with one limited budget. With so many providers to choose from, how cross-curricular business resource that meets the do I make my budget as impactful as possible? needs of students and educators from multiple disciplines and departments; • MarketLine global coverage of all major companies, industries, countries and cities ensures it is applicable to a wide range of cross curricular research needs. 11
12 How we help Academic Librarians CREDIBLE COURSE COMPREHENSIVE ACCESSIBILITY VALUE FOR MONEY MATERIALS COVERAGE Reasons to subscribe to MarketLine Advantage • Develop knowledge by providing credible sources • Support student and staff research needs with easy to use online services • Provide access to resources both within the library and remotely • Develop user information retrieval skills with online tutorials • Demonstrate resource value with regular comprehensive usage statistics 12
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