IN A CHANGING WORLD YOU CAN GROW IN SURPRISING WAYS ACHIEVING COMPETITIVE ADVANTAGE THROUGH GOOD CULTURE The bank for a changing world
WHY DOES CULTURE MATTER? BEHAVIOURAL ADVANTAGE OUT-THINK + OUT-BEHAVE THE COMPETITION = ADVANTAGE 2
What is culture… THE INVISIBLE CODE OF CONDUCT “the culture of a company is the behaviour of its leaders. The behaviours, systems and Leaders get the behaviour symbols that give people the collective capacity to they exhibit and tolerate. generate value You change the culture of a company by changing the behaviours of its leaders” Ram Charan 3
Why is culture important now more than ever… 47% BY 2025 MILLENNIALS of occupations in 60% of new jobs will (Gen Y) advanced economies require skills that only will comprise 72% of the are at “high risk” of 20% of the population workforce by 2025. being automated in possess. the next 20 years. A survey of business leaders found that 65% acknowledge they need to change their A survey of business leaders found that 65% acknowledge they need to change their business’s culture to drive success ….. business’s culture to drive success ….. …….yet fewer than 10% of business leaders successfully build and sustain a new culture. …….yet fewer than 10% of business leaders successfully build and sustain a new culture. 4
What works… To change the culture, 1 change the messages. Information Motivation 2 BEHAVIOURAL Provide the resources to Resources ENGINEERING match the ask. MODEL Application 3 Incentives Acknowledge the right Competencies behaviours. 1 David Ripley PhD, 2002 2 Dr Thomas F Gilbert, 1996 5
DELIBERATE LOCAL INVESTMENT IN OUR CULTURE ACHIEVEMENT � Does things well � Accepts responsibility SELF-ACTUALISING � Non-defensive � Receptive to change � No judgement HUMANISTIC - ENCOURAGING � Devotes time to guide and help others � Supportive, participative, constructive AFFILIATIVE � Genuine concern for others � Effective team member � Collaborative, inclusive, open and friendly 6
HOW BNP PARIBAS HAS DEPLOYED HUMAN SYNERGISTICS’ TOOLS ENGINE ROOM Culture Coaches Leadership group LISTEN LEARN ACT COMMUNICATE Surveys Human Synergistics Individual Multi-channel workshops, consulting “Temperature Check” Team Consistent Direct staff feedback Coaching Executive Group discussion 7
LESSONS LEARNED 8
BENEFITS 9
IN A CHANGING WORLD YOU CAN GROW IN SURPRISING WAYS ACHIEVING COMPETITIVE ADVANTAGE THROUGH GOOD CULTURE The bank for a changing world
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