MarketLine Advantage Commercial intelligence for the competitive edge March 2019
About MarketLine 2 MarketLine is a world-leading provider of commercial intelligence
MarketLine Advantage: Service Overview 3 The key facts and figures behind our Advantage offering: COUNTRIES & CITIES INDUSTRIES • Key socio and macroeconomic indicators for more than 200 • 4000+ Industry Profiles including countries and 1950 cities Porter’s Five Forces Analysis • Market values, volumes, and • Country Profiles and City Profiles forecasts for over 120 industry evaluating Political, Economic, Social, sectors and 50 countries Technological, Legal, and Environmental Factors COMPANIES DATA & TOOLS • • 500,000+ Company Database Screen companies and build lists of potential business partners, clients, and • 100,000+ Company Profiles investment targets from our database of • 12,000 SWOT Analyses over 500,000 companies • 450+ Case Studies highlight best • Stay informed of market developments and worst practice with over 600,000 Company News • articles and 400,000 Financial Deals Company News and Financial Deals tracked and updated daily
MarketLine – Our Team 4 MarketLine has over 400 experienced analysts, consultants, and researchers with regional and sector specialization. We have expertise in market sizing, competitor tracking, socio and macro economics, business drivers and more.
Export seamlessly into your workflow 5 Easily export the huge array of data contained in MarketLine’s databases into charts and tables for use within your own reports or presentations.
How we support your role 6 ACADEMIC LIBRARIANS LECTURERS AND PROFESSORS “Advance academic achievement” “Increase research efficiencies” • Access credible data, research and • Develop knowledge by providing a best- analysis to personal research projects in-class business information resource and white papers. • Provide access remotely via • Quickly find and extract the PC/Tablet/Mobile and federated information you need from a single identity and search providers easy to use resource • Support student and staff research • Speed up lesson planning by needs with easy to use online services incorporating real life industry examples in the classroom. STUDENTS DEANS AND DIRECTORS “Improve levels of coursework” “Increase student enrolments” • • Support wider range of courses by Find real life examples of theories offering multi disciplinary platform being taught in class • • Attract more investment and Improve coursework by accessing donations by helping more students current, relevant and verified qualify with higher grades information • • Improve position in league tables Target companies for work offering students access to same placements, internships and career world class data used by corporates opportunities • • Enhance credibility of teaching staff by Waste less time researching with a aiding with more research projects fully intuitive and easy to use platform and white papers
How we help Academia 7 A quick, convenient and cost-effective solution supporting student and staff research needs • Granular intelligence across 500,000+ companies, 4,000+ industries , 200 countries and 1,950 cities • Robust, transparent and trusted research methodology • Accessible on or off campus via simple IP-based authentication, compatible with leading federated identity and search solutions • Simple and intuitive interface, complete with download and extraction capabilities • Dedicated Account Management and Client Support to save you time, offering online tutorials, training sessions, and regular usage reports • An all-in-one cross-curricular business resource meeting the needs of students and educators from multiple disciplines and departments
Why choose us 8 In an information- rich world, finding facts you can rely upon isn’t always easy. MarketLine is the solution. OUR UNIQUE WHAT OUR CLIENTS SAY DIFFERENTIATORS “Our delegates find the industry reports on MarketLine “The reason I like using MarketLine is the timeliness invaluable for their project work and course related of the information and the way each report is 360 Degree Perspective studies. They appreciate their scope and global coverage organized. This makes cross-company comparisons as well as the five forces analysis. They find the SWOT Of Companies, Industries, easier than using Harvard Business Review cases.” analysis chapter of the company profiles particularly Michigan State University, USA Countries, and Cities useful. The country reports offer delegates a good starting point when looking at international business environments. The recent addition of the case studies has added real value to delegate research; bringing corporate The new Country Analysis feature is very popular with Support greater numbers of issues to life.” all the marketing academics & they have been getting Cranfield School of Management, UK students and faculty by providing students to use the data for their assignments. Also, the Market Data Analytics database within unique data, expert analysis, and ‘’”I just want to reiterate how important MarketLine is to us MarketLine is ideal for real marketing intelligence here at the University of Texas at Austin. MarketLine has innovative solutions all on one information & comparisons between countries. become one of our go-to sources. We demo the database Queensland University of Technology, Australia platform in every MBA and Entrepreneurship class we teach and we recommend the reports in almost every email and face-to face consultation we offer to students.” “Marketline is an integral part of our business University of Texas Libraries, USA department. Our Executive Education: Custom Driving Industry Understanding programmes has built the use of MarketLine into their programme design and delivery mode. We currently use IESE Library has been using MarketLine for a few years Of key levers and market MarketLine’s information to better design our now and it is frequently and broadly used by our MBA dynamics that students can use programmes, but also give our faculty insight into the students. Above all, they love its market data reports and to enhance and improve all “working” of the company. Our MBA’s also find it a great company SWOT analysis because of their user friendly value add when it comes to their research projects formats and the up-to-date and accurate information they coursework and assignments. especially those focused on specific industries.” provide.” Gordon Institute of Business Science, South Africa IESE, Spain
Robust and transparent research methodology 9 Thorough review of: • Contrasting insights received from multiple sources • Government and central bank statistics • Cross-country comparison • Supranational organization stats • Comparing and contrasting indicators • Industry and trade research • Company reporting • Proprietary online databases MARKET COMPREHENSIVE DATA ESTIMATES & HARD DATA SECONDARY VALIDATION RESEARCH FORECASTS • Quarterly and annual country level data series • In-house developed forecasting models • Annual reports • Proprietary Country Risk model • Investor presentations • Public announcements • Specialist reports and publications
Your service journey to guarantee ROI 10 Committed to serving you and your team Client Services Analysts Account Manager Insights-driven content Reviewing your future Personalized team Meet your dedicated Account updates for improved objectives and how we will training on our Management team decision making support execution platform 1 3 7 5 2 4 8 6 Thought leadership and Proactive Client Services Integrating our Direct interaction with practitioner insights across support as an extension products into your our analysts to translate our reports, webinars and of your team specific workflow data into action presentations
Get in touch 11 Laura.stanham@marketline.com www.marketline.com +44 (0) 207 832 4336 www.linkedin.com/company/marketline twitter.com/MarketLine_core
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