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Marketing update Mediterranean Circle Presented by: Maxine Brock - PowerPoint PPT Presentation

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Marketing update Mediterranean Circle Presented by: Maxine Brock International Marketing Director www.mgiworld.com www.mintalliance.com International webinar series First one on marketing 62 members registered 30 countries

  1. Marketing update Mediterranean Circle Presented by: Maxine Brock International Marketing Director www.mgiworld.com www.mintalliance.com

  2. International webinar series • First one on marketing • 62 members registered • 30 countries worldwide • Recording available • See 2016 calendar at mgiworld.com

  3. Member firm marketing support • Corporate ID guidelines • Logos, tools & templates • Follow up calls to assist firms • Help with MGI-prefix logo creation

  4. Deadline

  5. MGI-prefix firm logo examples

  6. Using the MGI-prefix

  7. MGI-prefix logo MGI Bass Gordon, South Africa

  8. MGI-prefix logo Hanmi Accounting Corporation, Korea

  9. MGI-prefix logo Interest from new member, Canada

  10. Firm websites

  11. Homepage (in development) www.bassgordon.co.za MGI Bass Gordon, South Africa

  12. Homepage (English site) www.hanmia.com Hanmi Accounting Corporation, Korea

  13. International web page www.hanmia.com Hanmi Accounting Corporation, Korea

  14. Homepage www.excelcpas.com MGI Excellence & Co, Taiwan

  15. Homepage http://www.pspaudit.com.ua MGI PSP Audit LLC, Ukraine

  16. Homepage & guide http://votum.eu Votum AG, Germany

  17. MGI & video http://www.milsted-langdon.co.uk Milsted Langdon, UK

  18. Homepage www.cpa-wfy.com Wright Ford Young, USA

  19. International services web page www.cpa-wfy.com Wright Ford Young, USA

  20. IFRS web page www.cpa-wfy.com International Financial Reporting Standards (IFRS) Wright Ford Young, USA

  21. International expertise page www.cpa-wfy.com International Expertise Wright Ford Young, USA

  22. MGI & video www.cpa-wfy.com MGI Worldwide Wright Ford Young, USA

  23. Homepage www.mgiecuador.com Homepage MGI Guerra & Asociados, Ecuador

  24. International web page www.mgiecuador.com International web page MGI Guerra & Asociados, Ecuador

  25. About us page www.mgiecuador.com About us web page MGI Guerra & Asociados, Ecuador

  26. Firm communications

  27. Newsletter MGI Bass Gordon, South Africa

  28. Advertising MGI Bass Gordon, South Africa

  29. Recruitment ad MGI Bass Gordon, South Africa

  30. Careers fair presentation MGI Bass Gordon, South Africa

  31. Brochure Fisogest SA, Luxembourg

  32. Presentation Fisogest SA, Luxembourg

  33. Folder & notepaper Audicis SARL, Morocco

  34. PR (interview) MGI Malta, Malta

  35. Office space Reception area signage MGI Guerra & Asociados, Ecuador

  36. Office space Reception area signage MGI Guerra & Asociados, Ecuador

  37. Client letter www.mgi-vision.com MGI Vision, Oman

  38. PR www.mgi-vision.com MGI Vision, Oman

  39. Letterhead & envelopes Watson Buckle Limited, UK

  40. Email signature Watson Buckle Limited, UK

  41. Email signature Email signature MGI Guerra & Asociados, Ecuador

  42. Firm social media

  43. Social media https://www.facebook.com/MGI.BG.GHF/ MGI Bass Gordon, South Africa

  44. Social media www.facebook.com/ MGIGuerra Facebook profile MGI Guerra & Asociados, Ecuador

  45. Firm events

  46. Stand Fisogest SA, Luxembourg

  47. AV screen Fisogest SA, Luxembourg

  48. Things to think about

  49. Is just showing ever enough?

  50. when should you …

  51. Internal communications: Launch with staff MGI Bass Gordon, South Africa

  52. Internal communications: Reorientation presentation RINA accountancy corporation, USA

  53. News content: Talk about your involvement RINA accountancy corporation, USA

  54. Email circulars: Find a reason to engage clients Kirsch Kohn & Bridge LLP, USA

  55. Case studies: Demonstrate your capability Selden Fox, USA

  56. Technical papers/updates: Demonstrate your expertise RINA accountancy corporation, USA

  57. Questions

  58. 40% ¡ Of ¡MGI ¡member ¡firms ¡ ¡ 61% ¡ were ¡not ¡using ¡the ¡current ¡ MGI ¡logo ¡ Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Use it. Even ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡ How can we get more benefits from the MGI brand?

  59. email updates Logo branding website invoices CSR events portals newsletter news general tenders business cards communication reporting 360°view PR 61% ¡ promotion video staff office space proposition Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ reception telephone what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ letters HR Even ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ Social media brochures give-aways ¡ presentations meeting room sponsorship How can we get more benefits from the MGI brand?

  60. 61% ¡ Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡ How can we get more benefits from the MGI brand?

  61. PercepDon ¡

  62. seminar series

  63. Thank you For questions please contact me at maxine.brock@mgiworld.com

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