marketing strategy
play

Marketing Strategy BOARD OF TRUSTEES MEETING April 16, 2018 Board - PowerPoint PPT Presentation

Oct 04, 2022 •593 likes •721 views

Marketing Strategy BOARD OF TRUSTEES MEETING April 16, 2018 Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 1 of 12 Goals Raise awareness for El Camino Community College District in South Bay and within the

  1. Marketing Strategy BOARD OF TRUSTEES MEETING April 16, 2018 Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 1 of 12

  2. Goals Raise awareness for El Camino Community College District in South Bay and within the region by improving Brand Recognition to: Increase enrollment • Improve high school and transfer partnerships • Expand industry partnerships • Develop collaboration between ECC and nonprofits • Support fundraising goals • Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 2 of 12

  3. Analysis Challenges and Opportunities New-to-the-college • marketing tools and strategies Clunky website experience • Lack of on-campus • messaging and wayfinding Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 3 of 12

  4. Competitive Analysis - ongoing Enrollment Experience, Web Presence, Best Practices Santa Monica College LA Harbor College College of the Canyons Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 4 of 12

  5. Targeted Strategies First Phase – Content Creation Understand the consumer and where in the conversation he or she is seeking information • about educational opportunities Build out the digital channels where information is found • Second Phase – Deployment Stories Built for all Channels! Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 5 of 12

  6. Channels Website Expanded content • Develop library of video, blog posts • Address mobile responsiveness • Improve homepage messaging • Advertising Current – Transactional Messaging • Develop long-range, coordinated, targeted traditional • and digital advertising campaign using CTAs Email Marketing Create robust e-marketing strategy • ─ to tell our story and grow database with CTAs ─ deploy email acquisition campaign to grow database Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 6 of 12

  7. Channels Social Media Develop multiple social media campaigns • campus initiatives and community partner support – grow engagement to better connect to those in – our community to share new programs Calendar of strategic posts • promote new features of site – goals of college, programs – student and faculty stories – Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 7 of 12

  8. Channels Media Relations Tell ECC story and be the source • Publications Evaluate current print vehicles for • effectiveness Employ surveys, measure readership, • interest in content Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 8 of 12

  9. Timeline April – June Promotion of Summer Sessions – retargeting, stories • Bridging Study Results Available • ─ Community Survey, Key Messages, Taglines Wayfinding • June – August Website Improvements • ECC Story banners and Masterplan renderings • Promotion of Fall Registration • Launch of image advertising/tagline/messaging • Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 9 of 12

  10. Measurement Success of strategy and tactics evaluated on: Meeting enrollment goals • Growing engagement in social, website, • showing people acted Media relations impressions • Outreach Event Attendance • Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 10 of 12

  11. Recent Successes Jan – Feb 2018 Twitter 2,268 Total Engagements – 84% increase 404 Likes – 24% increase • 102 Retweets – 15% increase • 696,258 Reach –11% increase 198,579 Organic Impressions – 6% increase Added 102 Twitter Followers Total followers now at 8,519 Facebook 1,367 Total Engagements – 37% increase 741,351 Impressions – 17% increase 494,041 Facebook Users Reached – 13% increase Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 11 of 12

  12. Questions? Board of Trustees Agenda/Marketing & Communications - April 16, 2018 Page 12 of 12

Recommend

Business Strategy Strategy and Marketing Strategy and Marketing Nikolaos Karanasios Assistant

Business Strategy Strategy and Marketing Strategy and Marketing Nikolaos Karanasios Assistant

Business Strategy Strategy and Marketing Strategy and Marketing Nikolaos Karanasios Assistant Professor CEO of the Serres Business & Innovation Centre 03 Marketing first What is Marketing? Marketing is the process of communicating

134 views • 11 slides
HOW TO CREATE A MARKETING STRATEGY BASED ON VALUE SO, WHAT DOES VALUE MEAN IN MARKETING

HOW TO CREATE A MARKETING STRATEGY BASED ON VALUE SO, WHAT DOES VALUE MEAN IN MARKETING

HOW TO CREATE A MARKETING STRATEGY BASED ON VALUE SO, WHAT DOES VALUE MEAN IN MARKETING TERMS? What is Marketing Value? FU FUNC NCTIONAL MON MONETA TARY VALUE SO SOCIAL PSYCH CHOLOGICA CAL HOW TO CREATE A MARKETING STRATEGY

267 views • 14 slides
Chapter 2 Marketing strategy and plan Today Define a marketing strategy Describe the

Chapter 2 Marketing strategy and plan Today Define a marketing strategy Describe the

Chapter 2 Marketing strategy and plan Today Define a marketing strategy Describe the elements of a marketing plan Analyze a marketing situation using SWOT analyses Describe how a firm chooses which consumer group(s) to pursue with

340 views • 20 slides
MKT 455 Marketing Strategy Knowledge of customers is essential for most marketing strategy

MKT 455 Marketing Strategy Knowledge of customers is essential for most marketing strategy

Market Analysis and Understanding Customers MKT 455 Marketing Strategy Introductory Comments Markets are groups of customers and potential customers. MKT 455 MKT 455 Marketing Strategy Knowledge of customers is essential for most marketing

597 views • 6 slides
MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

535 views • 18 slides
Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why?

Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why?

Marketing: Who, What, Where, When & Why Marketing: Who, What, Where, When & Why? Marketing: Who, What, Where, When & Why? Who? STRATEGY First who are you? What is your brand promise? Then... Who is your customer? What do they

186 views • 17 slides
1 Defining A Firms Competition Defining A Firms Competition MKT 455 MKT 455 Marketing

1 Defining A Firms Competition Defining A Firms Competition MKT 455 MKT 455 Marketing

The Nature of Competition MKT 455 Marketing Strategy Perspectives on Competition in Marketing MKT 455 Substitute means of obtaining same benefits Marketing Strategy Takes customer point of view Considers products to be bundles of benefits

414 views • 4 slides
Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy

Social Media and Digital Marketing Presented by Baker Marketing Developing an Online Strategy Social Media Marketing Workshop Content Strategy & Overview Development Website and eCommerce Tips SEO and Keyword Developing an Online

640 views • 62 slides
DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design and User experience

DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design and User experience

DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design and User experience Business analytics Conversion MY CLIENTS Record labels, Creative agencies, Talent management Airports, Airlines Telcos, Tech

496 views • 26 slides
Project 8: DMND Portfolio Building a Marketing Strategy 1.Customer Journey Based Marketing Plan

Project 8: DMND Portfolio Building a Marketing Strategy 1.Customer Journey Based Marketing Plan

Project 8: DMND Portfolio Building a Marketing Strategy 1.Customer Journey Based Marketing Plan What: your offer Option 1 : Digital Marketing Nanodegree Create a Customer Journey Based Marketing Plan with the goal of signing up new customers to

1.2k views • 103 slides
Trade Marketing Rodolfo Chung Trade Marketing Director Connection with Strategy Personal

Trade Marketing Rodolfo Chung Trade Marketing Director Connection with Strategy Personal

Trade Marketing Rodolfo Chung Trade Marketing Director Connection with Strategy Personal Introduction In China, decisions are made inside the POC Point of Connection Chinese shoppers are not loyal to beer brands. They care about brands but

353 views • 14 slides
Agency Advertising and Marketing Plan Strategy, planning & campaigns 10/17/2019 Why we are

Agency Advertising and Marketing Plan Strategy, planning & campaigns 10/17/2019 Why we are

Agency Advertising and Marketing Plan Strategy, planning & campaigns 10/17/2019 Why we are here Provide 2019 marketing plan overview Review goals, audience & strategy for key business drivers Provide information, no

652 views • 20 slides
Resetting your Marketing Strategy Th u r s d a y, Ma y 2 8 , 2 0 2 0 Heather Dalton, Partner m5

Resetting your Marketing Strategy Th u r s d a y, Ma y 2 8 , 2 0 2 0 Heather Dalton, Partner m5

WELCOME! Resetting your Marketing Strategy Th u r s d a y, Ma y 2 8 , 2 0 2 0 Heather Dalton, Partner m5 Marketing Communications Heather Dalton is a partner with m5 Marketing Communications, the largest full service marketing agency in

438 views • 42 slides
Creating an Ongoing Health Marketing Strategy in Your County: Parti ticipants ts in th this s

Creating an Ongoing Health Marketing Strategy in Your County: Parti ticipants ts in th this s

Creating an Ongoing Health Marketing Strategy in Your County: Parti ticipants ts in th this s session will b be able to: 1. Understand the importance of marketing in relationship to overall medical spend in their counties; and 2.

337 views • 31 slides
TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your

TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your

TELLING YOUR STORY When it comes to a Marketing Strategy you already have what you need. Your Story Make sure you tell it! Powerful Meaningful Sincere ANSWER THE PUBLIC What does your audience want to know about you?

631 views • 29 slides
WINTER 2019-2020 MARKETING STRATEGY 2019-2020 MARKETING OBJECTIVES PLAN DE LA PRSENTATION

WINTER 2019-2020 MARKETING STRATEGY 2019-2020 MARKETING OBJECTIVES PLAN DE LA PRSENTATION

MARKETING CAMPAIGN WINTER 2019-2020 MARKETING STRATEGY 2019-2020 MARKETING OBJECTIVES PLAN DE LA PRSENTATION Increase the Outaouais regions notoriety from 20% to 22% between September 2018 and September 2019. Increase engagement with

671 views • 32 slides
Is Your Digital Marketing Strategy Socially Acceptable? Presented by Kira Morehouse Digital

Is Your Digital Marketing Strategy Socially Acceptable? Presented by Kira Morehouse Digital

Is Your Digital Marketing Strategy Socially Acceptable? Presented by Kira Morehouse Digital Marketing Specialist, Enterprise Bank EnterpriseBanking.com/NPC Where to Focus, Where to Begin Which Channels Matter Most? Prioritize Based on

1.28k views • 78 slides
Connecting with Home Owners & Converting Leads into Cash Simply Clear Marketing, Inc.

Connecting with Home Owners & Converting Leads into Cash Simply Clear Marketing, Inc.

Connecting with Home Owners & Converting Leads into Cash Simply Clear Marketing, Inc. Simply Clear Marketing, Inc. Mission: Connect small businesses with customers #1 Marketing Strategy #2 Sales Strategy Why are we here? Word

546 views • 35 slides
1 MKT 455 MKT 455 Understanding Brand Positioning Understanding Brand Positioning Marketing

1 MKT 455 MKT 455 Understanding Brand Positioning Understanding Brand Positioning Marketing

MKT 455 Initial Thoughts on Products and Brands Marketing Strategy Product: A benefit delivery system MKT 455 What benefits do customers want? What benefits does our product deliver them? Marketing Strategy How does our product deliver

764 views • 4 slides
Developing a university content strategy: 6 key questions Richelle Quinn - Head of Strategic

Developing a university content strategy: 6 key questions Richelle Quinn - Head of Strategic

Developing a university content strategy: 6 key questions Richelle Quinn - Head of Strategic Marketing John Ferguson - Head of Digital Experience RADIO 1 Prospective Current Corporate student student marketing marketing marketing Content

434 views • 28 slides
Marketing Assessment In order for digital marketing to be effective, it is essential to

Marketing Assessment In order for digital marketing to be effective, it is essential to

Marketing Assessment In order for digital marketing to be effective, it is essential to continually improve people, process, systems, execution, strategy and vision (Buscemi, 2014). A logical approach to improvement is to consciously decide to

146 views • 3 slides
THE INTELLIGENT LEADERS SUMMIT OXYGENATING THE FUTURE THROUGH DIGITAL STRATEGY Marketing &

THE INTELLIGENT LEADERS SUMMIT OXYGENATING THE FUTURE THROUGH DIGITAL STRATEGY Marketing &

THE INTELLIGENT LEADERS SUMMIT OXYGENATING THE FUTURE THROUGH DIGITAL STRATEGY Marketing & Corporate Communication in the Digital Era Michalis Vlastarakis General Manager Group Marketing, Corporate Communications & Client Relations

562 views • 12 slides
Results and Strategy FY18 RESULTS 2 2018 HIGHLIGHTS Disposal of the Books and Marketing

Results and Strategy FY18 RESULTS 2 2018 HIGHLIGHTS Disposal of the Books and Marketing

Results and Strategy FY18 RESULTS 2 2018 HIGHLIGHTS Disposal of the Books and Marketing Activation segments for 32m Continuing brands restructured to implement new strategy Organic revenue growth of 11%, pro fi t up 38% Operating pro fi t

571 views • 40 slides
1 William Putsis Professor of Marketing, Economics and Business Strategy Two Parts to this

1 William Putsis Professor of Marketing, Economics and Business Strategy Two Parts to this

William Putsis Professor of Marketing, Economics and Business Strategy Advice to Business Owners: Economically surviving the COVID-19 Crisis 1 William Putsis Professor of Marketing, Economics and Business Strategy Two Parts to this Session:

216 views • 5 slides

More recommend