Marketing for the Arts In a Nutshell: Marketing IS .. . A - PDF document

Marketing for the Arts In a Nutshell: Marketing IS .. . A philosophy, a process and a set of strategies and tactics for influencing behavior 1

Rule Nr. 1 Understand your Audience Rule Nr. 2 Identifying Market Segments: Segmentation Targeting Positioning 2

Rule Nr. 3 Defining and Positioning the Offering Rule Nr. 4 The Communication Mix: Design and Deliver you message 3

• Communication Channel and Tactics • Advertising • Promotions • Direct Mail • Social Media • Public Relations Engage with your audience via Social Media Social Media Create Engaging Content 4

Increase Visibility and Image via Public Relations • Select media outlets • Create media events • The Press release versus the press pitch Steps in Developing Effective Communications • Identify the target audience • Determine the communications objectives • Design the message • Select the communications channels • Allocate the total promotion budget • Decide on the promotion mix • Measure the promotions results 5

Heidi Riegler Riegler Media | Marketing Heidi@rieglermedia.net www.rieglermedia.net 6