Marketing food to children Advocacy tools from the STANMARK project - PowerPoint PPT Presentation

Marketing food to children Advocacy tools from the STANMARK project Tim Lobstein International Association for the Study of Obesity www.iaso.org

StanMark Standards for Marketing food and beverages to children 2011-2011 Co-funded by the European Union within the framework of the Pilot Project on Transatlantic Methods for Handling Global Challenges in the European Union and the United States.

StanMark • Reviews of policy and research • Development of advocacy tools • Proposal: high standards for cross-border marketing Evidence and policy reviews Copenhagen, 29-30 May 2010 Washington DC, 22-23 October 2010 Brussels, 9-10 March 2011

Participation of institutions • Stanford University, California, • Federal Trade Commission, Washington USA DC, USA • University of Pennsylvania, USA • World Health Organisation’s Regional Office for Europe, Copenhagen • Karolinska Institute, Stockholm, Sweden Department of Health, • Center for Disease Control and Dublin, Ireland Prevention, Maryland, USA • Directorate of Health, Oslo, • Rand Institute, California, USA Norway • Institute of Medicine, Washington DC, • National Institute for Health, USA Lisbon, Portugal • IASO, London, UK/Intl • National Institute for Health, • Metropolitan University College, Ljubljana, Slovenia Copenhagen, Denmark • Food Safety and Nutrition Agency, • Rudd Center, Yale University, Madrid, Spain Connecticut USA • National Heart Forum, London, UK • BEUC and Consumers International, • University of Exeter, UK Brussels + London • University of Liverpool, UK • Belgium/EU/Intl • University of Oxford, UK • Center for Science in the Public Interest, University of Reading, UK Washington DC + Ottawa •

• Reviews of policy and research • Development of advocacy tools • Proposal: high standards for cross-border marketing • Web-based policy ‘maps’ • Marketing news weekly listing • Library of research resources

• Reviews of policy and research • Development of advocacy tools • Proposal: high standards for cross-border marketing • Web-based policy ‘maps’ • Marketing news weekly listing • Library of research resources

Weekly e-news briefing

Searchable library of research abstracts

• Reviews of policy and research • Development of advocacy tools • Proposal: high standards for cross-border marketing Responsible marketing means marketing to the highest standards of health protection and health promotion. Principle: all reasonable steps to reduce the risk of harm. International: protect all children, create equal rules for all advertisers.

Evaluating impact • Immediate use – e.g. online hits, downloads, subscribers to services

Evaluating impact • Immediate use – e.g. online hits, downloads, subscribers to services • Public impact – e.g. media stories based on the tools, media citation of tools

Evaluating impact • Immediate use – e.g. online hits, downloads, subscribers to services • Public impact – e.g. media stories based on the tools, media citation of tools • Policy impact – advocacy taken up in policies, tools cited in policy documents

Evaluating impact • Immediate use – e.g. online hits, downloads, subscribers to services • Public impact – e.g. media stories based on the tools, media citation of tools • Policy impact – advocacy taken up in policies, tools cited in policy documents

Thank you Tim Lobstein tlobstein@iaso.org