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Marketing and Beyond DR. KONG NING @CNNIC JUNE 2016 Contents - PowerPoint PPT Presentation

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Marketing and Beyond DR. KONG NING @CNNIC JUNE 2016 Contents Products and Services Application and Optimization Current Status of .cn 20,000,000 15,000,000 13,460,000 10,830,000 9,000,000 10,000,000 5,000,000 3,530,000 1,100,000

  1. Marketing and Beyond DR. KONG NING @CNNIC JUNE 2016

  2. Contents Products and Services Application and Optimization

  3. Current Status of .cn 20,000,000 15,000,000 13,460,000 10,830,000 9,000,000 10,000,000 5,000,000 3,530,000 1,100,000 340,000 130,000 5,000 49,000 0 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 9 9 9 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 0 9 9 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2015 2012 2002 The most Open for Start overseas popular ccTLD individual business in the world registration

  4. Current Status of . �� 600,000 450,000 317,000 317,000 285,000 283,000 300,000 275,000 236,000 232,000 217,000 150,000 88,000 60,000 37,000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

  5. Province Quantity Beijing 27 12 Guangdong Fujian 8 Zhejiang 7 Shanghai 7 Jiangsu 3 Sichuan 3 Henan 3 Shandong 2 Liaoning 2 Hainan 1 Heilongjiang 1 Ningxia 1 Guangxi 1 Tianjin 1 Yunnan 1 Chongqing 1 Sinkiang 1 Tibet 1 Reseller in record: 1843 Total 83

  6. Overseas Registrar Distribution Figures and Facts ✓ Distribute mainly in United Kingdom Asia-Pacific, North France America, Europe USA Hong Kong Spain Macao ✓ 1 gateway provider ✓ 43 oversea registrars ✓ Over 1000 resellers 2011 (17 registrars) 2015 (40 registrars) 2016 (By June 44 registrars)

  7. ✓ ✓ TLD Registry service 
 and solutions VSP for global registries Years of experience in RNV and DNV

  8. SDNS Products and Services SOFTWARE AND HARDWARE SDNS-A SDNS-R SDNS-AM SDNS-D Authoritative Recursive Flow Monitoring Anti DDoS Attack Resolution Resolution and Analysis

  9. Authorized by ICANN to provide services Only organization First DEA in in Asia-Pacific Asia-Pacific Free data Connect with escrow services for global TMCH and registrars assist brand owners to apply

  10. Contents Products and Services Application and Optimization

  11. Marketing Communications

  12. Marketing Communications Beijing Traffic Radio start using a Well-known O2O to adopt“. �� ” . �� and broadcast . �� in live show The most popular ➢ print “ �� . �� ” � “ ���� . program- which has �� ”on cards 1.73 million audiences ➢ over 8 million users owning start using 1039 ��� cards with . �� domain. � . �� � Interview with Yang Lan � start using The egg producer-Zhengda adopted “ � - “ ����� . �� ” ��� . �� ” ➢ oral presentation and subtitle. ➢ broadcasts on more than 60 TV channels and ➢ “ ���� . � dozens of online video channels. � ”on packages ➢ supermarkets and convenience stores

  13. Marketing Communications CNNIC Dinner Reception at CNNIC Dinner Reception at ICANN54 Dublin ICANN52 Singapore CNNIC promotional T-shirt at CNNIC Briefing Event at HostingCon India INTA137

  14. CNNIC promote IDN application optimization Input method Browser CNNIC promoted development on four different application . �� domain environments, including application browser, input method ， environment search engine, hyperlink, and communicated with each service provider. Search engine Hyperlink Sina Weibo accomplished its mechanism to support hyperlink of mainstream Chinese domains (. � �� . ��� . �� ) in mobile application and PC websites.

  15. Multi-languages Email Address(EAI) “ http:// ��� . � � ”

  16. IDN TLD Initiative (ITI)

  17. ITI with TLDs can help 
 UA in Local Regions

  18. Thanks for your time! Dr. Kong Ning nkong@cnnic.cn

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