Market & Vision Company Profile Business Lines People 2 - PowerPoint PPT Presentation

Agenda About us Market & Vision Company Profile Business Lines People 2

Neomobile Snapshot € 120 mln in 2010 Global Office Locations  Global Mobile Media Group +90% vs 2009 offering and distributing Gross Revenue Generated integrated services and solutions in the mobile industry M commerce +500%  One of the most renowned 2010 vs 2009 mobile entertainment D2C Stellar growth m-commerce BU companies, leader in several advanced and emerging countries: first player in Italy Recent Achievements 50% of revenue and Brazil and among the top outside of Italy players in Spain, France, Mexico, A truly global company Turkey and India Winner “Best D2C Awarded as “Excellent  Innovative partner for social Company” in 2010 Partner” in 2009 4/8 BRICe network / dating sites, browser Fast growing leader in 4 upon 8 of / social games and digital GS “BRIC extended” markets: media with a carrier-enabled Brazil, India, Mexico, Turkey payment and delivery solutions  Pioneering in the last frontiers of +30k new subs/day Mobile Market: M-Marketing and Proven digital acquisition engine M-Gambling  Three important acquisitions: People Arena Mobile in 2009, Zero9 in 2010, Onebip in 2011 Management team with outstanding track record and 200 skilled professionals 3

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What is Mobile Entertainment Mobile Entertainment is a pretty much young industry, created by Mobile Operators and innovative players since late „90s in Western Europe and Japan. CONSUMER GOODS This industry can be seen as the point of CONVERGENCE of 3 main industries: MOBILE • Mobile Telco , providing technology and ENTERTAINMENT enabling factors (mobile devices, MOBILE MEDIA networks, billing) & TELCO • Media and Content : digital content are CONTENT the heart of most successful services • Consumer Goods : marketing logics and consumers behaviors Neomobile , originally focused on Mobile Entertainment, is now addressing 3 new markets 5

Our target markets today Market Growth CAGR 2009-13 Key Success Factors Mobile Entertainment  MNO relationships  Marketing competences Mobile Commerce*  Offer Portfolio +30% Mobile Commerce 234 Bln €  MNO relationships Mobile  Sales Strategy vs Web Marketing Online & Merchants, declared and 9,4 Bln € Mobile potential Gambling Mobile Marketing 24 Bln € +15%  Service portfolio Mobile Entertainment  M-adv know how Emerging  Brands portfolio Mobile Markets Mobile Gambling 25 Bln € Entertainment  Games portfolio Advanced  Marketing and M-adv know Markets 30 Bln € how  Technology 10% 20% Profitability (EBITDA) Size of Global Market For Leading Players forecasted in 2013 Sources: MEF, Informa, Gartner, Juniper Research, H2GC * Excluding NFC and other forms of mobile proximity 6

Our Vision and Mission Mobile Mobile Entertainment Commerce VISION MISSION Everything is going Mobile The global company pioneering Mobile Multimedia consumer markets powered by mobile revolution has just begun Mobile Mobile Gambling Marketing 7

Our values Passion we love what we do. We want to add value and we expect individuals in Neomobile to have passion for competition, achievement, innovation and simplicity. Respect we expect everyone in Neomobile to respect each Individual Performance other, as well as customers and competitors. Respect we expect individual performance above the standards for competitors is the key to avoid undervaluation. of our industry. Each employee can and must take the challenge and make the difference. Individuals determine the character and strength of Neomobile. Continuous Learning and Improvement we keep learning from other people, team members, managers, colleagues, day-by-day work, customers, Team Spirit competitors and from other businesses to improve our teamwork is essential to Neomobile's success. abilities, skills, processes, quality and speed. Individuals are encouraged to interact with all levels of Continuous improvement is the key to Neomobile‟s management, sharing ideas and suggestions to success. improve Neomobile's effectiveness. It takes all of us to win. Personal accountability we expect individuals in Neomobile to take Good Management responsibility for everything they do, for their own the attitudes and behaviour of managers towards their decisions, actions and results. people are of primary importance. Employees should be able to trust the motives and integrity of their supervisors. It is the responsibility of management to create a productive environment where Neomobile's Values flourish. 8

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Our History Acquisition of Spanish company Neomobile Arena Mobile Gaming Neomobile is an Italian start up Neomobile Launch of D2C established by enters Brazilian services in France young mobile market Launch in Mexico entrepreneurs, and India BlueGem Capital experts in Partners invests in telecommunication Neomobile Neomobile and mobile MPS Venture acquires Onebip Neomobile invests acquires Zero9 in Neomobile Neomobile Marketing Solutions 2004-2007 2008 2010 2009 2010 Neomobile is Neomobile enters Neomobile acquires 100% of the Neomobile Gaming is Neomobile formally established Brazil launching Spanish company Arena Mobile, the new business unit of acquires Onebip in February 2007 D2C services a global leader in the B2O the Neomobile Group for the leading mobile mobile gambling segment payment provider, services In this period the MPS venture and becomes the “One -stop-shop ” for invests Company launches Neomobile is now a global player its services in 3 in Neomobile with a strong international Neomobile enters two web merchants in different markets: acquiring a minority presence new markets the mobile world.. Italy, Turkey, Spain stake BlueGem invests in Neomobile Neomobile acquires Zero9 and becomes becoming a key shareholder together with MPS Venture , leader in the Brazilian which increases its investment Market thanks to the complementary services Neomobile Marketing of the two companies Solutions is the new business unit of the Neomobile Group for mobile marketing services 10

Our Geographic Focus LATAM Region Indian Market  Average mobile penetration of 88% (total  Population above 1,3 bln (mobile Southern Europe mobile subs more than 500 mln in 2009) subs of about 650 mln)  M-Ent market: CAGR 10-13 +15%  Leadership in Italy and Spain  Mobile penetration exceeds PC  After the acquisition of Zero9, Neomobile  Addressing a potential market with an Internet by a factor of 10:1  Recent 3G auction is a key factor is the no.1 player in Brazil average mobile penetration of more  In 2010, Neomobile is expected to be in than 100% to encourage the introduction of  Smartphone adoption with an the top 5 in Mexico more advanced mobile content  Opportunity from 3G penetration in Brazil  Median age is about 25 years, in increasing trend (e.g. France)  M-Commerce and M-Gambling are in and future launch in Argentina line with the target customers of the initial market expansion phase, M-Ent market content and with high growth rate (respectively: services  M-Ent market CAGR 10-13: +19% CAGR 10-13 +30% and CAGR 09-12 +17%) 11

Our main achievements MOBILE SECTOR GOOGLE Among the main promoters of regulatory One of Google‟s Partner in Italy for Mobile innovation (e.g. CASP and Assocsp) Internet campaigns First company to launch international M-ENTERTAINMENT campaigns Market leader in Italy since May 2008 First in experimenting new tools (e.g. display beta test) Market leader in Brazil since September 2010 HUAWEI Awarded as “ Excellent Partner ” in 2009 Second player in Spain ME AWARD Fastest growing player in Mexico Winner as “ Best D2C Company ” in 2010 and finalist in 2009 M-COMMERCE PEOPLE’s AWARDS Emerging player in Europe with a stellar growth registered in 2010 Winner of “ Change management e Benessere nel lavoro” ioè Award in 2010 M-MARKETING National and local employees winners of the Exclusive agreement with H3G for 2011 : 2010 “Award of work” (by Manpower, the mobile portal (top 3G portal in Italian carriers Italian Council of Ministers and the Ministry of for usage) and opt-in database Labour and Social Policy) 12

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