Market Penetration of Thai Foods on Hispanic & Asian Consumers in the U.S. Monday August 10th, 2015
Robert Morales PART 1: Introduction • History of Robert Morales in Sales industry • History of Golden Empire • Golden Empire Team & Network • Golden Empire Social Media • Distribution Channels PART 2: Hispanic Markets • Hispanic Community • Opportunities in Hispanic Markets • Hispanic Trends • Tools Needed for Hispanic Markets • Q & A
Part 1 INTRODUCTION
History of Robert Morales in Sales History Founder and Chief Executive Officer of Golden Empire. Since 2000, I have held various roles in the sales, marketing, and distribution markets that have provided me with a wealth of knowledge about the industry, but most importantly, how to develop longstanding fruitful relationships that are not only fruitful to the business partners but to the community as well.
History of Robert Morales in Sales History Through tireless efforts to excel, I proved to be a basis for success as I quickly rose through the ranks with roles from Merchandiser, Delivery Driver, Account Manager, District Manager, and Area Sales Manager. Over the years I’ve gained international sales experience with leading efforts in establishing various sales and distribution arrangements in over 20 countries. I even had the opportunity to travel as a brand ambassador all across the America and Canada.
History of Robert Morales in Sales History Through the 15 years in the distribution industry, I have been involved with over 100 brands. Some of which include, Red Bull, Voss, Nobleza Tequila, Nestle’s Quick, Langers, Coca Cola, Zico, Core Power, Vera Mona and many more.
History of Robert Morales in Sales History As an entrepreneur at heart, I embrace all challenges as opportunities to evolve and excel in an industry that is ever changing. The vision and goal is to create a culture where first-rate client service is a priority, the development of our employees is continuous and our sales, distribution and marketing service options provide a reliable one-stop for our clients.
History of Golden Empire Golden Empire was founded in January 2015 and is focused on being a fully integrated company with the ability to provide innovative and comprehensive sales, distribution and marketing services that fulfill any client needs. We are highly motivated in forming business relationships with new and established brands for independent accounts. • Domestic:160 Accounts (854 miles) • International: Canada and Italy
History of Golden Empire Distribution brings Volume Volume Brings Share
Golden Empire Team & Network • Allison Kawasaki Chan • Carlos Ballesteros • James Chan • Networks: Beverage, Snacks, Cosmestics, Social Media Consulting
Golden Empire Social Media Rank #1 Rank #2 Rank #3 900 million 310 million 255 million Rank #4 Rank #7 250 million 100 million 120 Billion views
Distribution Channels Small store or independent channel Super Independent • • Independent gas stations 99 Ranch • • Liquor Stores El Super • • 7-11 Northgate Market • • Am Pm Vallarta • Superior • Large Store Channel Numero Uno • • Albertsons R Ranch • Ralphs • Vons Non Tradition or On premise • • Stater Bros Schools • • Target Colleges • • Walmart Office Buildings • • Pavillions Gyms • • Kmart Bars • Restaurants Drug Channel • CVS • Rite Aid • Walgreens
Part 2 HISPANIC MARKETS
Hispanic Community • California population is over 38 million people; Hispanics 38% • Los Angeles population is about 3.8 million people; Hispanics 48% • Diversified consumer spending ability
Hispanic Community • Quality seeking customer: interests in quality over price • Bargain customer: interests in price over quality
Opportunities in Hispanic Market 42 stores in California 44 stores in California 43 stores in California 46 stores in California 7 stores in California 7 stores in California Wholesale/ Catering 9 stores in California 15 stores in California
Hispanic Trends • What flavors do Hispanics like? Tamarindo Flor de Jamaica Mango Horchata Guyaba Coconut Papaya Pineapple
Tapping into Hispanic Markets • Branding • Cases for Seeding • Slotting Fees • Marketing • Demonstrations • Samples
Questions & Answers
Thank You ROBERT MORALES
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