Marinas as Adventure Centers Prepared for the Pacific Coast Congress - PowerPoint PPT Presentation

Marinas as Adventure Centers Prepared for the Pacific Coast Congress of Harbormasters and Port Administrators September 18, 2015 DEP DEPAR ARTMENT OF COMMERCE, COMMUNITY TMENT OF COMMERCE, COMMUNITY, AND ECONOMIC DEVELOPMENT , AND ECONOMIC DEVELOPMENT DIVISION OF ECONOMIC DEVELOPMENT DIVISION OF ECONOMIC DEVELOPMENT 1

MARINAS AS ADVENTURE CENTERS M ARINAS ARINAS AS AS A A DVENTURE DVENTURE C C ENTERS ENTERS --S --S PEAKERS PEAKERS Moderator: Giuseppe Alvarado, Port of Seattle Caryl McConkie: Alaska Division of Economic Development, Juneau Steve White: Gastineau Guiding, Juneau Dan Blanchard: Un-Cruise Adventures, Juneau 2

MARINAS AS ADVENTURE CENTERS A LASKA LASKA D D IVISION IVISION OF OF E E CONOMIC CONOMIC D D EVELOPMENT EVELOPMENT Core Functions Business assistance • Financing • Promotion • Support Small Businesses Technical assistance • Promote manufacturing sector • (Made in Alaska, Product Preference Programs) Loan Programs • https://www.commerce.alaska.gov/web/ded/Home.aspx 3

MARINAS AS ADVENTURE CENTERS A LASKA LASKA D D IVISION IVISION OF OF E E CONOMIC CONOMIC D D EVELOPMENT EVELOPMENT —F —F INANCING INANCING 11 revolving loan programs: Programs created to 4 fishing-related • Generate jobs for • 1 bulk fuel • Alaskans 1 alternative energy Encourage • • entrepreneurship 3 small business • Reduce costs 1 capstone avionics • • Improve quality • 1 mariculture • https://www.commerce.alaska.gov/web/ded/Home.aspx 4

MARINAS AS ADVENTURE CENTERS A LASKA LASKA D D IVISION IVISION OF OF E E CONOMIC CONOMIC D D EVELOPMENT EVELOPMENT —P —P ROMOTION ROMOTION North to Opportunity Campaign • showcases Alaska’s abundant economic opportunity found in natural resources, human capital, and emerging industries. Tourism marketing program • promotes Alaska as a visitor destination; has a fundamental role in attracting nearly two million visitors each year. https://www.commerce.alaska.gov/web/ded/Home.aspx 5

MARINAS AS ADVENTURE CENTERS M ARINAS ARINAS OF OF T T OMORROW OMORROW – G – G ATEW YS TO TO O O N - WATER TER F F UN UN TEWAYS The demographics of those on the water is changing, and our marinas need to change … the marinas of tomorrow will not focus on annual slip rentals but instead will be key gateways to on-water fun. –Derrick Crandall, American Recreation Coalition 6

MARINAS AS ADVENTURE CENTERS T REND REND S S OURCES OURCES American Recreation Coalition • – Outdoor Recreation Outlook 2015 National Marine Manufacturers • Association – 2014 Recreational Boating Statistical Abstract (preview) Association of Marina Industries • – Marina Trends Survey 2014 7

MARINAS AS ADVENTURE CENTERS A MERICANS MERICANS ARE ARE T T AKING AKING TO TO THE THE W W ATER TER 35.7% of the U.S. adult • population—87.3 million Americans— participated in recreational boating at least once during 2014. Source: National Marine Manufacturers Association Photo Credit: Un-Cruise Adventures 8

MARINAS AS ADVENTURE CENTERS B OA TER P P AR TION IN IN O O THER THER O O UTDOOR UTDOOR S S POR TS (2007, 2010, 2014) (2007, 2010, 2014) OATER ARTICIP TICIPATION PORTS 60 Activities with Participation Activities with Participation ≥ 20% 20% 60 60 55 (per (percent) cent) 52 50 2007 2010 2014 43 39 40 37 35 34 33 33 30 30 30 29 29 28 30 27 27 26 22 21 20 10 0 Fishing Swimming Entertaining Family/ Cruising Sightseeing Sunbathing Nature Observation Friends 9 Source: National Marine Manufacturers Association

MARINAS AS ADVENTURE CENTERS B OA TER P P AR TION IN IN O O THER THER O O UTDOOR UTDOOR S S POR TS (2007, 2010, 2014) (2007, 2010, 2014) OATER ARTICIP TICIPATION PORTS Activities with Participation 10% - 20% Activities with Participation 10% - 20% (percent) (per cent) 20 18 18 17 2007 2010 2014 16 15 16 15 14 14 13 14 12 12 12 12 12 11 10 10 10 10 9 8 8 8 7 8 6 4 2 0 Canoeing Boating-realted Kayaking Water-skiing Snorkeling Wakeboarding Quiet water Special Events paddling Source: National Marine Manufacturers Association 10

MARINAS AS ADVENTURE CENTERS T RENDS RENDS IN IN M M ARINA ARINA S S ER VICES AND AND A A CTIVITIES CTIVITIES ERVICES Marina Pr Marina Profit Centers, 2013 and 2014 ofit Centers, 2013 and 2014 2013 2014 On-Site/3 On-Site/3 rd rd Party Party On-Site/3 rd On-Site/3 rd Party Party 3 rd rd Party Party On-Site On-Site Lease Lease Lease Lease Lease Lease 33% 33% 25% 25% Restaurants Restaurants 50% 50% 58% = 58% = 37 37 8 8 Event Services/Venue Event Services/V enue n/a n/a 45 = 45 = 10 10 Boat Rentals 18 18 41 = 41 = 31 31 Tour/Charter/W our/Charter/Water T ater Taxi axi 34 34 34 = 34 = 15 15 19 19 19 19 6 6 Water T ater Toy Rentals oy Rentals 23 23 25 = 25 = Campgr Campground/R ound/RV Park V Park 18 18 19 = 19 = 16 16 3 3 Source: 2014 Marina Trends Survey Report. Warren, RI: Association of Marina Industries. 11

MARINAS AS ADVENTURE CENTERS R EVENUE EVENUE T T RENDS RENDS Pr Profits fr ofits from Marina Activities om Marina Activities 2013 – 2014 Change 2013 – 2014 Change Incr Increased eased Decr Decreased eased Stay the Same Stay the Same Restaurants Restaurants 61% 61% 11% 11% 28% 28% 8 8 40 40 Event Services/Venue Event Services/V enue 52 52 12 12 26 26 Boat Rentals 61 61 9 9 46 46 Tour/Charter/W our/Charter/Water T ater Taxi axi 46 46 12 12 18 18 Water T ater Toy Rentals oy Rentals 70 70 - - 35 35 Campgr Campground/R ound/RV Park V Park 65 65 Source: 2014 Marina Trends Survey Report. Warren, RI: Association of Marina Industries, 2014. PHOTO: PHOTO: 12

MARINAS AS ADVENTURE CENTERS M ARINAS ARINAS AS AS D D ESTINA TIONS ESTINATIONS • Marinas trending towards becoming destination and resort locations, instead of just places to keep a boat—appealing to a wider audience. Source: American Recreation Coalition, Outdoor Recreation Outlook 2015 Port of Newport • Two full hook-up RV Parks • Within walking distance: o Oregon Coast Aquarium o Hatfield Marine Science Center o Newport Marina Store & Charters o Rogue Brewery & Rogue Distillery http://www.portofnewport.com/ 13

MARINAS AS ADVENTURE CENTERS M ARINA ARINA I I NDUSTR NDUSTRY B B EGINS EGINS TO TO V V IEW IEW I I TSELF TSELF AS AS P P LA YER IN IN T T OURISM OURISM LAYER • Events, providing amenities such as pools, clubhouses, rental operations, restaurants, paddle boat racks and more. Port of Seattle Marinas Port of Seattle Marinas Eat, Shop & Play Near the Marina Eat, Shop & Play Near the Marina http://www.portseattle.org/Marinas/Bell-Harbor-Marina/Pages/Eat-Shop-Play.aspx 14

MARINAS AS ADVENTURE CENTERS M ARINAS ARINAS AND AND T T OURISM OURISM Port of Kodiak Plan a two-week stay if you can, so that you can cruise Whale Passage, enjoy the incredible fishing, hike in the forests, kayak among our archipelago of islands, visit our museums and learn about our history. There is lots to do in Kodiak. Come see for yourself. http://www.cruisekodiak.com/ 15

MARINAS AS ADVENTURE CENTERS G ASTINEAU G UIDING — C APTAIN S TEVE W HITE http://www.stepintoalaska.com/ 16

MARINAS AS ADVENTURE CENTERS G ASTINEAU G UIDING Photo Credit: Gastineau Guiding 17

MARINAS AS ADVENTURE CENTERS G ASTINEAU G UIDING Photo Credit: Gastineau Guiding 18

MARINAS AS ADVENTURE CENTERS G ASTINEAU G UIDING Photo Credit: Gastineau Guiding 19

MARINAS AS ADVENTURE CENTERS G ASTINEAU ASTINEAU G G UIDING UIDING 20 Photo Credit: Gastineau Guiding

MARINAS AS ADVENTURE CENTERS G ASTINEAU G UIDING Photo Credit: Gastineau Guiding 21

MARINAS AS ADVENTURE CENTERS U N -C RUISE A DVENTURES — C APTAIN D AN B LANCHARD http://www.un-cruise.com/ 22

MARINAS AS ADVENTURE CENTERS U N -C RUISE A DVENTURES — O UR C LIENTS http://www.un-cruise.com/ Photo Credits: Un-Cruise Adventures 23

MARINAS AS ADVENTURE CENTERS P ORT OF F RIDAY H ARBOR http://www.portfridayharbor.org/marina/businesses/ 24

MARINAS AS ADVENTURE CENTERS R2AK— S PECIAL E VENTS PHOTO: UN-CRUISE ADVENTURES PHOTO: UN-CRUISE ADVENTURES http://r2ak.com/ 25

MARINAS AS ADVENTURE CENTERS U N -C RUISE A DVENTURES — S PECIAL E VENTS PHOTO: UN-CRUISE ADVENTURES PHOTO: UN-CRUISE ADVENTURES http://www.un-cruise.com/ 26

MARINAS AS ADVENTURE CENTERS C OMMENTS ? Q UESTIONS ? Caryl McConkie 907.465.5478 caryl.mcconkie@alaska.gov 27

MARINAS AS ADVENTURE CENTERS Economic Significance of Recr Economic Significance of Recreational Boating — 2014 eational Boating — 2014 U.S. U.S. Califor California nia Washington ashington Or Oregon egon Alaska Alaska Annual Economic $121.5 B $8.9 B $3.2 B $1.7 B $651M Impact Recreational Boats 12 M 820,490 229,403 166,664 49,939 Sailboat 2% 5% 4% 3% 2% 89% 93% Powerboat 82% 78% 93% 7% 4% Pers. Watercraft 10% 13% 3% 1% Other 6% 4$ 0% 1% 8,852 3,481 Jobs 650,014 48,465 17,256 486 369 Businesses 35,014 3,062 1,427 Source: National Marine Manufacturers Association 28 Source: National Marine Manufacturers Association