10/27/2014 Marilyn Soucie University of Missouri Omaha, NE October, 2014 Overview of MU Programs Framework ◦ Targeted Audience ◦ Message ◦ Strategies Sharing 1
10/27/2014 (APB) Accelerated Post (ALT) Alternative Baccalaureate Program Certification Program Full time student Full time teacher 15 months 24 months $10,000 Noyce Stipend Dual Degree Undergraduate Programs ◦ Bachelor’s degree - Biology, Chemistry, Physics, Earth Science ◦ Bachelor’s degree –Education Or Or ◦ Bachelor’s degree – Mathematics ◦ Bachelor’s degree - Education Summer internships Noyce Scholarships 2
10/27/2014 SMAR 2 T Career Changers STEM alumni Juniors/Senior STEM majors School Districts SMAR 2 T T2D2 and (TDM) 2 Career Changers Freshman/Sophomore Science/Math majors STEM alumni High School Seniors Juniors/Senior STEM with interest in majors science/math School Districts Parents 3
10/27/2014 Identify the groups targeted in your project proposal: 1. 2. Identify potential additional audiences: 1. 2. Primary and Secondary Research Situation Analysis Focus Groups Surveys Strategic Plan ◦ Vibrant Website ◦ Social Media ◦ Direct mailing novelty ◦ Branding ◦ Focus on career options 4
10/27/2014 T2D2 and (TDM) 2 o Explore teaching (paid summer internships and courses) o Expand your career options through the dual degree program o Annual scholarships are available SMAR 2 T ◦ An accelerated flexible program ◦ Share your passion/make a difference ◦ Intensive mentoring ◦ Financial assistance is available Identify two to three selling points of your project. 1. 2. 3. 5
10/27/2014 SMAR SMAR 2 T Targe T Target Audience Audience Strategy Strategy Web page Billboard STEM Alumni emails Linked In Twitter Career Changers Campus Advisors and Centers SMAR 2 T alumni MU News Bureau Recent Alumni Missouri Department of Elementary and Secondary Education Career Fairs Veteran Centers MU Info mass email SMAR SMAR 2 T Targe T Target Audience Audience Strategy Strategy Web page Junior/Senior STEM Majors Campus Advisors and Centers Emails Campus flyers Career fairs MU Info mass email Web page Schools/Districts Brochure mailing MPER Governance Meetings 6
10/27/2014 (TDM) 2 Target T2D2 T2D2 and and (TDM Target Strat Strategy gy Audience Audien ce Web page MU Info Postcard mailing Campus flyers Campus Advisors and Centers MU Science/Math Majors Campus large lecture science/math classes Facebook Twitter MU News Bureau Science/Math Freshman Interest Groups (FIGS) Dining hall table tents Pens/Flash drives T2D2 T2D2 and and (TDM (TDM)2 Targe Target Strategy Strat gy Audience Audien ce Admissions letter High School Juniors/Seniors Web page Facebook MU News Bureau Grow Your Own Teacher campus visits Science Extravaganza Brochure mailing Grow Your Own Teacher Groups Schools STOM/MCTM Newsletters SMAR 2 T Alumni Nominations 7
10/27/2014 (TDM) 2 Target T2D2 T2D2 and and (TDM Target Strat Strategy gy Audience Audien ce Web page Parents Admissions letter Postcard mailing Facebook Twitter MU News Bureau What strategies will work for you? 1. 2. 3. 8
10/27/2014 University of Missouri http://t2d2.missouri.edu/ http://tdm2.missouri.edu www.smar2t.missouri.edu souciema@Missouri.edu 9
Recommend
More recommend
