MARAEROA C INCORPORATION “ Perfect Companion s” MAORI FORESTRY FORUM, ROTORUA 16 August 2013
Maraeroa C - Key Stats • 5,500ha Forestry Block, Pureora • 70% Pinus Radiata 30% Douglas Fir • Replanted 800sph from 2003 – 2008 • Thinned to 500 final stocking 350-400 sph • No pruning – Structural grade • 99 year Variable Stumpage Lease NZFP • 500 – 700 metres above sea level • Volcanic Ash Pumice – Soil ph 5 • Climate – Cold winters and dry summers.
Ginseng Discovery • Introduced by NZ Crop & Food 2005 • Field trials undertaken 2006/2007 • Trials moderately successful – 2009 report • Established 2ha commercial crop 2009 • Commercialisation research 2010 - MoSI • Established further 2ha crop in 2011 • 5 Maori Forest ginseng trials 2011 - TPK • Ginseng Nursery established 2012 • Scoping Review of CNI Potential for Ginseng completed 2013 – MPI
Sowing Seeds by Hand 2 year old plants Sowing Seeds by Direct Seed Drill 4 year old plants
PERFECT COMPANIONS? CNI pine forests & ginseng appear ideal as Companion crops. • Ginseng grows in 75-90% shade (300-400sph • Natural growing environment is under trees • Needs free draining soils -Taupo Ash, Pumice • Needs cold (frosty) winters and dry summers • Will grow on hilly or flat to rolling country • Ginseng growing window – 15 years (12-27yr) • 320,000ha of suitable pine forests in CNI • And only 50ha of ginseng currently grown
SCION CNI Research
The Potential Risks 30 Light transmittance (%) 25 Stems/ha 20 100 200 15 300 10 400 5 500 600 0 0 10 20 30 40 Age Needs 80% to 90% shade Needs free draining soils Cut worms and with pH of 6. Forest risk slugs are pests Fungal disease Rabbits Birds Man
The Potential Returns for Wild Simulated Ginseng Root Estimates for 7 year old ginseng 2013 Ave Fresh Root weight (g/plant) 15 Ave Dry Root weight (g/plant) 5 Ave Number of plants per m 2 15 Number of m 2 planted per ha 3,000 Net weight for 1ha 225kg Root price ($/kg) Average $2k Gross Revenues $450k Less Growing Costs (Years 1-7) $48k Less Harvesting Costs (Year 8) $40k Less Opportunity Cost (5%) $19k Potential Net Return to Grower $343k Example is for ginseng grown from seed and requiring an 8 year time frame Does not include value added returns
SCION -Profitability Analysis Forest + Carbon + Ginseng
Harvest Area 2014 Harvestable Products Ginseng Seeds, Ginseng Leaf, Ginseng Roots
Quality Ginseng Product The objective is to produce high quality ginseng grown in wild simulated conditions: • Which are high in the ginsenoside active ingredient • Without any chemical residues • Looks, smells and tastes like wild ginseng • Correctly processed and professionally packaged • With Testing Certification to support
Ginseng Examples 5 year NZ Ginseng 6 year NZ Ginseng 15 year Chinese Ginseng Ginseng Forest North China
Efficacy of Ginseng • Asian - Panax Ginseng (Yang - male) Heating effect – For older users • North American – Panax quinqefolius (yin – female) Cooling effect – For younger users • Active ingredient – saponins or ginsenoside • 5,000 year Chinese history of ginseng herbal medicine use • Strengthens the immune system • Promotes energy, strength, stamina and vigour
American Sliced Ginseng Korean Ginseng Liquor Pureora Ginseng Gift Box Korean Ginseng Tea NZ Ginseng Manuka Honey
Marketing • The Global Trade in Wild simulated ginseng is valued at $1b (JCNZ 2013) • The major demand for Ginseng products is from China with a growing affluent sector • Consumers however include Chinese populations in NZ, Australia, USA, Taiwan. Malaysia etc • NZ FTA with China – Lower tarrifs means competitive pricing to USA, Korea, Canada • NZ can leverage its’ relatively clean environment
China Ginseng Outlets Traditional Medicine Pharmacy China Herbal Stores Supermarket Shanghai Ginseng Wholesale Market
NZ Economic Potential
Nga mihi! NEW ZEALAND 长大 , 成熟于天然森林 最有益健康保健 新西兰人参
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