GOVERNMENT IN THE SUNSHINE Members of the Amelia Island Tourist Development Council are subject to “Government in the Sunshine.” Open government is a cherished principle guaranteed under Florida Law. The right of public access gained constitutional status when the Public Records and Meetings Constitutional Amendment took effect on July 1, 1993. A copy of the “Government in the Sunshine” manual is available for review. If you have any questions regarding “Government in the Sunshine,” please contact the Administrative Office. CONFLICT OF INTEREST/CODE OF CONDUCT The members of the Tourist Development Council have a fiduciary relationship to the Nassau County BOCC. This relationship requires that in the performance of their duties they shall act in good faith, with undivided loyalty to the County and with the high degree of diligence, care and skill which reasonably prudent persons would exercise in the conduct of their own affairs. This relationship further requires that the AITDC members not take advantage of their positions, or the knowledge gained there from for private gain or other personal advantage, either for themselves, their families, or anyone else in whom they have a direct or indirect personal or financial interest, to the detriment of Nassau County. ANTITRUST STATEMENT The purpose of this meeting today is to act upon matters relating to the business of the tourism industry on Amelia Island and not to discuss or pursue the business interests of individual companies. Members of the AITDC should proceed with due diligence, keeping in mind the requirements and prohibitions of Federal and State Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing methods, allocation of territories or customers, or restraints of trade as to property owners, suppliers, or others.
Thank You
FINANCIALS
FY2015 YTD Taxable Revenue
FY2015 YTD Taxable Revenue
FY2015 YTD Budget Description FY 2015 Budget FY Actual Variance INCOME $5,712,500 $5,223,190 $489,310 EXPENSES Cost of Collections $130,500 $115,821 $14,679 TDC Admin. 15% $632,925 $561,730 $71,195 Marketing - 65% $3,829,346 $2,569,658 $1,259,688 Travel Trade - 10% $621,950 $303,957 $317,993 Beach Improv. 10%** $496,950 $95,482 $401,469 EXP. TOTAL $5,581,171 $3,530,827 $2,050,344 NET $829 $1,576,543 $1,576,543
EVENTS
Our Mission • Bring world-class chamber music to diverse audiences in Nassau County • Educate audiences about works performed and mentor aspiring young musicians by distinguished visiting artists • Strengthen local economy by attracting Festival patrons from nearby Florida counties, southeast Georgia and beyond
Our History • Founded by Christopher Rex in 2001, making 2016 our 15 th Anniversary Season • Initial sponsorship by First National Bank (now CBC National Bank) • Strong volunteer/donor support from outset • Small professional staff added as Festival expanded • Intimate venues including churches and historic Nassau County Courthouse • Festival always been a true community effort
Strong Base of Sponsorships • CBC National Bank • Rayonier Advanced Materials Foundation (supports 3 free concerts) • Florida Public Utilities • RockTenn • Ritz-Carlton Amelia Island • Omni Hotels & Resorts • Florida Division of Cultural Affairs • WJCT • Keyboard Connection (provides Yamaha grand piano) • Amelia Island Tourist Development Council
Economic Impact • 56% of attendees at last year’s Joshua Bell concert from outside Amelia Island • Festival publicity encompasses major northern and central Florida cities and selected markets in Georgia and South Carolina • Estimated 30-35,000 attendees since 2001 • Selected as one of Southeast Tourism Society’s Top 20 Events for May • 50% ticket price discount for visitors staying at Amelia Island accommodation
Superstar Concert • Solidifies our position as one of the nation’s • The AICMF will present an international superstar with the preeminent classical music celebrity and appeal of Joshua Bell at the opening concert on festivals January 14, 2016. • The artist’s first -ever • The AITDC’s support will appearance in northeastern Florida ensure our ability to • Scheduled for First Baptist Church with seating capacity of present an internationally approx. 1,000 • Regional marketing and renowned superstar each publicity effort starts Sept. 8 • Sell-out audience expected with year many attendees from outside Amelia Island • This will establish a new • Sponsored in part by CBC National Bank paradigm that will raise our already high artistic level to even greater heights
Dover Quartet • Internationally acclaimed ensemble appointed Quartet-in-Residence • Other residencies include Curtis Institute of Music and Northwestern University • One of last season’s most well-received concerts • Scheduled for two performances during 2016 season • Master classes for promising music students
Preliminary 2016 Schedule 13-15 Winter/Spring Concerts • International Superstar - January 14 • Anne Akiko Meyers - January 31 • American String Quartet - February 14 • Dover String Quartet - February 19 • Dover String Quartet Master Class - February 20 • Christiania Trio - April 10 • Chee-Yun, Andres Diaz and Wendy Chen - April 15 • Zuill Bailey - May 2 • Dover Quartet - May 8 • Still rounding out remaining schedule
Sponsorship • AITDC will enter into a three year, $52,500 sponsorship investment to be used for the enhancement of the “Superstar Series” event; said enhancement shall include procuring top name entertainment and/or assistance with additional activities and events, as may be deemed appropriate by AITDC. The sponsorship will be paid as follows. 2016 - $25,000; 2017 - $17,500; 2018 - $10,000 . After 2018, the event is to be self-sustaining using revenues generated from previous years.
AITDC PROPOSAL AICMF MODIFICATION • • 1(c) - Upon request by the 1(c) - These tickets will be available AITDC, AICMF will provide ten until 10 days prior to the concert (10) complimentary tickets date. (Student/Teacher/Parent throughout the year to any Complimentary Ticket Program) other performances to which admission is charged. • 1(d) - This is based upon seating capacity of 1000 seats or more; • 1(d) - The AICMF will provide available tickets will be 20% of the 200 half price tickets for use seating capacity in venues having by lodging establishments offering AICMF package deals. less than 1000 seats. • 2(c) - Through its normal • 2(c) - AITDC will assist AICMF with marketing operations, AITDC additional support for marketing will assist with additional promotions and public relations up support for marketing to a value of $5,000 in year one, promotions and public $3,500 in year two, and $2,000 in relations for the AICMF. year three.
• Umbrella promotion • Holiday Lighting • Home Tour • Cookie Tour • Dickens on Centre • Event coordination • Advertising plan
We Decorate Holiday Lighting
We Decorate
We Decorate
We Decorate • Proposal includes Front - 8th Streets • Includes: • Trees, building, electric, installation, takedown, & storage • Electrical cost • Existing city lights • Discounted pricing for future years
We Decorate Preview 8:00 pm Welcome Center
December 4-13 • Transform into 19th century Victorian Christmas, with historic decor, characters, entertainment & vendors • Event production: o Master plan, schedule, site layout o Period decor o Vendor program o Event setup, production, equipment o Entertainment & activities
Vendors
Dickens Characters
Entertainers
Photo Ops
• Budget estimate, $200,000
MARKETING
METRICS
June 2015 STR Change Occupancy 82.9% 5.5% ADR $239.50 5.8% RevPar $198.60 11.6% Demand 46,148 5.5% Revenue $11,052,256 11.6% • Figures represent Amelia Island, not Nassau County
July 2015 STR Change Occupancy 86.3% 3.6% ADR $242.13 6.9% RevPar $208.92 10.8% Demand 49,618 3.6% Revenue $12,013,804 10.8% • Figures represent Amelia Island, not Nassau County
Occupancy YTD
ADR YTD
RevPar YTD
Comp Set YTD
Visitor Profile, Q2 2015 % D % D H/M/C/C Visitor CY Annual 2013 CY Annual 2014 Q2 2014 Q2 2015 ‘13/‘14 ‘14/‘15 Statistics * Visitors (#) 519,400 574,400 +10.6 153,400 162,500 +5.9 Direct Expenditures $334,634,900 $391,386,800 +17.0 $111,675,200 $119,925,000 +7.4 ($) Total Economic $440,279,200 $514,947,500 +17.0 $146,931,000 $157,785,300 +7.4 Impact ($) • First visit visitors - 54.9% • Internet most helpful channel - 86% • Satisfaction rate - 97.1%
5 Year Q2 Visitor Expenditures
• FFCG co-op • Morning Drive w/ Matt Ginnella – 6- min segment • :60 w/ 50% SOV • Geo-targeted digital program
Advertising • Co-ops in regional lifestyles • FL/GA • Holiday • 2016 FY planning • 75+ proposals from RFP
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