to simply give advice would leave the recipient no better off th difficulties ff significant from a different angle every day. PRESENTATION MANUAL define
PRESENTATION ON SCREEN This manual covers guidelines pertaining to your physical presentation in a video call, as well as your digital presence. These guidelines are intended to leave a large amount of room for personal expression and style. The presentation protocols are to make you aware of how you appear from the customers’ perspective. The rules make reference to procedural standards, such as how you should frame yourself within the screen, what types of profile photos are acceptable, and how to reduce background noise. As always, the rules put forth there are not intended to interfere with your style, but rather to adhere to a succinct, high quality customer experience. Furthermore, customer research indicates that consultant presentation and presence conducted in such a manner instills a sense of trust, approachability,and authenticity, leads to repeat business. If however, you feel that any of these rules are hindering or interfering with your ability to deliver your best service, please contact Hundred Life Design.
HIGH QUALITY PROFILE PHOTOS One of the first touchpoints any customer will have with you is your profile page, and the first thing they will notice is your photo. For this reason, having a high quality, professional photo is essential for making a solid first impression and increasing customer traffic on the rest of your page. Profile photos must be high resolution resolution, 1280 x 720 pixels or larger. A professional photo, one without a cliché photo studio backdrop, is an ideal picture. If you are taking the photo yourself, make sure your camera or device is capable of producing photos to a minimum quality of 1280 x 720 pixels. HIGHT QUALITY NOT HIGH QUALITY Image is blury when enlarged. This is a With a proper camera, the photo can common problem with smartphone be enlarged while maintaining perfect cameras. Notice how facial details clarify appear of out focus. You may use a smartphone camera if your smartphone has a really, good camera. But if in doubt, do it right and use a proper camera. Profile Photo framing should be done in a portrait format (same as example below). See the guide below.
Color or black and white ok. No “trendy” Instagram filters or washed-out looks. Shoulders should fill most of the frame to the left and right of photo Head space: Couple inches Natural smile Sightly turned shoulders Aim for bottom frame around your sternum, or just under your sternum. Avoid squaring your shoulders with the camera (ie. your body is directly facing the camera). Instead, angle your body either to the left or right just slightly. You do not need to look directly into the camera, but do not be starting too far off in the distance. You can have your profile photo in full color or in black and white. For color photos, images must not be oversaturated, they must have a natural, healthy look to them. Additional image filters like a washed out or vintage look is not recommended. The clothing you wear in your profile photo is up to you. We recommend you wear what makes you feel most confident. It is also recommended you wear something appropriate for your field of expertise and your clientele. In other words, health and fitness oriented Life Designers should wear something sporty whereas a Life Designer who specializes in executive interviews should considering wearing something that reflects their clientele. But more importantly, wear whatever you like most and whatever you feel best represents you! Lastly, smiling is optional. If you are not going to smile, have a relaxed, peaceful look on your face. A totally serious face may result in a standoffish or unapproachable demeanor. If you do smile, make it genuine. Smiles which are too big look forced.
WELL WRITTEN BIOS The second part of your profile page is a brief, self-written biography. Here you can more formally introduce yourself (as compared to an informal introduction in the video section, you will read about that in the next section). The bio is a chance to touch on your professional and educational experiences / qualifications, as well as how you work with your clients. The written section is where you can comment on what you have done and why you are worth your price, as well as what customers can expect from you. TIPS FOR WRITING A GOOD BIO: Focus on what you can do for others rather than simply your accomplishments. Talk about how you work with people, what is your approach to coaching? What values or perspectives do you incorporate into your work? AUTHENTIC VIDEO This section is only relevant for Life Designers who have opted for the Premium Profile package. Standard Profiles do not allow for video uploads. For more information on Premium Profiles, please visit www.hundredlifedesign.com/premiumprofiles. The video is a chance for you to talk about yourself in a more informal way, and to let the viewers know that you are, in fact, a real person. Plus, by having a sample video, customers get a much better sense of what they can expect when they make an appointment with you. Ensuring your video looks and feels authentic is hugely important. This will likely take a couple tries before you get it right. As with the profile photo, follow the tips on how to frame and present yourself, with one exception. Do not try to film your video in profile frame (the tall way). Video cameras record in 16:9 ratio (where the length of the frame is almost twice as wide as the height). Because of this, position yourself in the video frame as follows: Position yourself slightly off center. Being directly in the middle of the frame, and staring head on into the camera can be uncomfortable for the viewer. It is not recommend you write a script that you try to memorize or read from. This comes off as being inauthentic. Below you will find a list of questions to prompt some dialogue. We recommend answering at least a couple of them (but not all). You are not delivering a speech, just talk naturally as if you were explaining yourself and your services to a friend or new client.
QUESTIONS AND PROMPTS Explain a bit about your professional and personal background. Focus less on awards 1 or degrees and more on actual, real world accomplishments. What else do you do other than be a Life Designer? Don´t talk about work stuff. 2 Maybe mention one or two of your vulnerabilities which you have overcome, and which you 3 believe many of your clients are also experiencing. List a couple of very unique or cool facts about you and/or a few of your proudest moments. 4 What does taking control of your life mean to you? 5 What does well-being and “healthy” mean to you? 6 What does having a “good job” mean to you? 7 What do you like about being a Life Designer (working as a coach & helping people)? 8 What do you like about Hundred Life Design philosophy? 9 Why have you chosen to inspire others? 10 Have you ever had mentors or coaches in your life? How have they helped you? 11 In what ways do you think self-improvement, or taking control of one's life, is cool or socially desirable? 12 Note: Generally a photographer who can take your profile photo can also help you with a simple intro video. This is an affordable service which many people do as freelance work. Look up freelance photographers/videographers in your area if you do not feel comfortable doing it yourself.
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